Dangerous Misconception: “Affiliate Marketing Channel”

Posted on1 CommentCategoriesAffiliate Marketing Fallacies

Whether you are brand new to the affiliate marketing industry or you have been in it for the most part of the time that the industry has been around, chances of you hearing affiliate marketing being called “a channel” (or even using the phrase “affiliate marketing channel” or “affiliate channel” yoursef) more than likely exceed 90%. Read More …

10 Commonly Misunderstood Affiliate Marketing Terms (with Examples)

Posted on2 CommentsCategoriesAffiliate Marketing Fallacies

Affiliate marketing industry is already more than twenty years old and, as it is with every professional field, it’s got an array of its own terms and abbreviations. Industry people use them understanding their precise meaning(s). Outsiders, however, can (and do) get easily confused by some of the words and phrases in which we operate. No wonder why… Connotations of Read More …

Healthy Affiliate Program is Antonymous of Quick Fix

Posted on3 CommentsCategoriesAffiliate Marketing Fallacies

Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your affiliate program is built up, Read More …

Common Misconception: The More Affiliate Networks, The Merrier

Posted on19 CommentsCategoriesAffiliate Marketing Fallacies, Affiliate Program Management

An affiliate manager has emailed me: I’m researching possibilities to grow and expand our affiliate program and would really appreciate your advice on the following: Currently our company is present as a merchant on CJ, ShareaSale and we have in-house program as well. Since you are familiar with our service, could you recommend any other Read More …

Affiliate Marketing is Dead? Again?!

Posted on9 CommentsCategoriesAffiliate Marketing Fallacies, General Discussion

Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine “autocomplete suggestions”! The pessimism about affiliate marketing — reflected in these most frequent queries —  is merely astounding: Affiliate marketing is… “dead” and “a waste of time” Affiliate marketing is… “very hard” Thousands of successful affiliates won’t even Read More …

Outsourced Program Management: What Different People Think OPMs Do

Posted on2 CommentsCategoriesAffiliate Marketing Fallacies, Affiliate Program Management, General Discussion

Outsourced program management is frequently misunderstood; and explaining what an OPM (outsourced program manager) does is not any simpler than describing what affiliates do, or what affiliate marketing is. In fact, it is a little more complex of a task, because you first have to explain what is affiliate marketing, who are affiliates, what is an affiliate Read More …

Form (or Name) Versus Substance

Posted onLeave a commentCategoriesAffiliate Marketing Fallacies, Thoughts for Affiliates

I’ve never noticed this one before, but apparently Facebook now has an “On This Day In [Year Here]” widget in the sidebar. Here’s what mine says today: Yes, I surely remember that one. It was probably the most surprising one I’ve ever seen. Russians have a proverb “Как корабль назовешь, так он и поплывет”. Some Read More …