Affiliate Marketing Fallacies Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on January 18th, 2017

Whether you are brand new to the affiliate marketing industry or you have been in it for the most part of the time that the industry has been around, chances of you hearing affiliate marketing being called “a channel” (or even using the phrase “affiliate marketing channel” or “affiliate channel” yoursef) more than likely exceed 90%. […]

Continue reading about Dangerous Misconception: “Affiliate Marketing Channel”

Geno Prussakov on November 30th, 2016

Affiliate marketing industry is already more than twenty years old and, as it is with every professional field, it’s got an array of its own terms and abbreviations. Industry people use them understanding their precise meaning(s). Outsiders, however, can (and do) get easily confused by some of the words and phrases in which we operate. No wonder why… Connotations of […]

Continue reading about 10 Commonly Misunderstood Affiliate Marketing Terms (with Examples)

Geno Prussakov on September 14th, 2016

Earlier today I spoke at CJU 2016, one of the year’s major affiliate marketing events. This was my fifty-eighth time addressing people from stage but my very first time speaking at a CJU. The room full of over 150 digital marketing managers of Fortune 500 companies was a perfect place to deliver my perspective. I’ve […]

Continue reading about Affiliate Marketing Mispositioning is Hurting Affiliate Programs

Geno Prussakov on March 25th, 2013

Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your affiliate program is built up, […]

Continue reading about Healthy Affiliate Program is Antonymous of Quick Fix

Geno Prussakov on January 11th, 2013

In case you haven’t yet read the cover story of the Winter 2013 Visibility magazine, I’d like to draw your attention to it today pardon this “let me toot my horn” post. Below you may see the cover of this newest Visibility issue, and I am proud to see my name on it. In my […]

Continue reading about Quick Guide to Choosing an Affiliate Program Manager

Geno Prussakov on October 24th, 2012

An affiliate manager has emailed me: I’m researching possibilities to grow and expand our affiliate program and would really appreciate your advice on the following: Currently our company is present as a merchant on CJ, ShareaSale and we have in-house program as well. Since you are familiar with our service, could you recommend any other […]

Continue reading about Common Misconception: The More Affiliate Networks, The Merrier

Geno Prussakov on June 26th, 2012

Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine “autocomplete suggestions”! The pessimism about affiliate marketing — reflected in these most frequent queries —  is merely astounding: Affiliate marketing is… “dead” and “a waste of time” Affiliate marketing is… “very hard” Thousands of successful affiliates won’t even […]

Continue reading about Affiliate Marketing is Dead? Again?!

Naturally, explaining what an OPM does is not any simpler than describing what affiliates do, or what affiliate marketing is. In fact, it is quite a bit more complex, because you first have to explain what is affiliate marketing, who are affiliates, what is an affiliate program, and only then… why in the world merchants […]

Continue reading about Outsourced (Affiliate) Program Managers: What People Think OPMs Do

Geno Prussakov on August 18th, 2011

I’ve never noticed this one before, but apparently Facebook now has an “On This Day In [Year Here]” widget in the sidebar. Here’s what mine says today: Yes, I surely remember that one. It was probably the most surprising one I’ve ever seen. Russians have a proverb “Как корабль назовешь, так он и поплывет”. Some […]

Continue reading about Form (or Name) Versus Substance

Geno Prussakov on July 16th, 2010

(If I had a way to have a subtitle for this post, it would’ve been When I Really Wish I Were Called Something Else) Picking up the topic of what we should be called both individually and as an industry, and also returning to the topic I raised back 9 months ago in my 93 […]

Continue reading about Who Makes Affiliate Marketing Synonymous with Spam