Affiliate marketing is alive and well, and the growth numbers published by two major players in the field prove it. Both LinkShare and ValueClick (owner of Commission Junction) have recently analyzed and publicized their Q2 2010 results.
LinkShare
This affiliate network has recently “announced that more than 190 new advertisers have joined” it “since January” of 2010 [...]

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If you’re a frequent reader of my blog, you know that I’m constantly on the lookout for new and unique technologies in affiliate marketing.
It hit me the other day that there is an unparalleled technology used by AvantLink that I haven’t really heard much about even though it has been around for 5 years already! [...]

Continue reading about RSS Feeds – Different Level of Customer Engagement & Ownership

Geno on July 9th, 2010

Targeting specifically deals-oriented users Twitter has introduced its new @EarlyBird account. This one will essentially be Twitter’s own account for the distribution of time-sensitive offers and discounts. All you need to do is follow it, and make sure you catch your worm early enough (before it’s gone).
Explaining what it is, and how it will work [...]

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Geno on June 23rd, 2010

A few days ago Clarke Duncan, one of the co-founders of Paid On Results UK affiliate network, sent me the following tweet:

Paid On Results (POR) were the first affiliate network to create a deep-linking tool for affiliates, and this was back in 2005 [see the way it used to work]. Ever since then they have [...]

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Geno on June 22nd, 2010

Nine months ago, when I blogged my 5-step advice for paid search affiliates, I wrote:
Use negative keywords (or keywords for which you do not want your ad to show in paid search results, as they are unlikely to convert into the desirable action)
Using negative keywords not only helps you improve the clickthrough rate (CTR) and [...]

Continue reading about WordStream Launches Free Negative Keyword Tool

Geno on April 26th, 2010

On 04/22/2010 the Search & Social team has launched the 2010 Search & Social Awards, and I have found out that my blog has been selected as one of the nominees for the “Best Affiliate Marketing Blog” category. It certainly is an honor, especially when I see that I’m running against the blogs that I [...]

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One of my favorite affiliate networks, AvantLink, has just announced the launch of a mobile phone application – AvantLink Mobile:

AvantLink Mobile allows both affiliates and merchants check their stats on the go (right from their mobile). Affiliate program managers can also review and make decisions on pending affiliate applications, while affiliates may review recently launched [...]

Continue reading about AvantLink Launches Android Application. iPhone One in the Works.

In the U.K. an ad agency has developed a tool that seeks to leverage the growing popularity of Social Media introducing affiliate marketing to the wider masses (essentially, anyone who is on Facebook can use it, and earn money through it).
Dan Clays of BLM Quantum that has created the tool says that the “Social Affiliate” [...]

Continue reading about “Social Affiliate” Tool, Domino’s Pizza, and Affiliate Widgets

Geno on January 15th, 2010

Back in mid-October I wrote about the upcoming Affiliate Summit West 2010, which as all previous West Coast summits is being held in Las Vegas, NV, and starts this Sunday (January 17) to go on through Tuesday (January 19). This is going to be the largest Affiliate Summit ever, gathering 4,125 affiliate marketers from [...]

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Geno on December 19th, 2009

I’ve been busy writing about other stuff during the week, and saved the news for the very end of it. Today I am excited to bring you my December 2009 news, which are: (i) joining of an advisory board of a major conference, and (ii) printing articles in December issues of three magazines.
First things first, [...]

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