7 Reasons Why People (and Companies) Fail at Affiliate Marketing

Posted on2 CommentsCategoriesAffiliate Program Management, Articles & Publications, Thoughts for Affiliates

Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t have it, I’d like to Read More …

How To Detect and Fight Affiliate Fraud

Posted on8 CommentsCategoriesAffiliate Program Management, Articles & Publications

Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the existence of this affiliate program Read More …

Performance Marketing Guide 2011 – Free Downloadable Affiliate eBook

Posted onLeave a commentCategoriesAffiliate Program Management, Articles & Publications, Online Marketing, Thoughts for Affiliates

In case you haven’t yet heard, Affiliates4u.com has released its 2011 “Performance Marketing Guide”, and I’ve just picked up my copy. It is an impressive 143-pages-long reference book on all things performance marketing, and the best part of it is that it’s available for a free-of-charge download (so, it’s an eBook of a kind). On Read More …

Top 25 Affiliate Marketing Blog Posts of 2010

Posted on1 CommentCategoriesAffiliate Program Management, Articles & Publications, General Discussion, Thoughts for Affiliates

I quite liked Econsultancy’s idea of putting together a list of the top blog posts of the year that’s coming to an end. So, I’ve just finished analyzing all of my 2010 posts (yes, close to 350 articles altogether!) , and today I’d like to bring you just the most popular ones. I’ve relied on Read More …

3 Types of Bloggers & Online Content Publishers

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A new issue of FeedFront Magazine has come out last week, and on page 62 of it I talk of the three main types of content publishers (bloggers certainly included): 1. Reporters — love to write about breakthrough ideas and technologies, new studies, and fresh statistical data. They love to announce, analyze, and draw conclusions Read More …

Interview with Jason Spievak, CEO of RingRevenue

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If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with Jason Spievak, the CEO of Read More …

15 Factors That Influence Affiliate Choice in Picking a Program

Posted on2 CommentsCategoriesAffiliate Program Management, Articles & Publications, General Discussion, Thoughts for Affiliates

There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is. I believe that there is a set of 15 factors all of which are closely intertwined and Read More …

Become a Better Motivator by Appealing to Deep Seated Needs

Posted on1 CommentCategoriesAffiliate Program Management, Articles & Publications, General Discussion

Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase to create the same drive Read More …