If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with Jason Spievak, the CEO of [...]
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There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is.
I believe that there is a set of 15 factors all of which are closely intertwined and interdependent; [...]
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“It is interesting that we do not see much written on affiliate marketing analytics, whereas if there is one industry that relies on analytical data especially heavily it is affiliate marketing” — this is how my newest article starts. It is one of the feature articles in the Summer 2010 issue of the Visibility Magazine.
In [...]
Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation?
There are!
It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase to create the same drive next time [...]
Continue reading about Become a Better Motivator by Appealing to Deep Seated Needs
I’ve been busy writing about other stuff during the week, and saved the news for the very end of it. Today I am excited to bring you my December 2009 news, which are: (i) joining of an advisory board of a major conference, and (ii) printing articles in December issues of three magazines.
First things first, [...]
The August 2009 issue of the FeedFront Magazine, one that is also going to be distributed at the upcoming Affiliate Summit East in NYC (where I’m speaking), is already out, and available in its entirety at Scribd.com. I have an article in this issue too. It is entitled “4 Characteristics of Successful Affiliate Program Managers” [...]
Continue reading about Honesty is Most Important Quality for Affiliate Program Manager
While the work with affiliates does involve a lot of one-on-one communication, relationship building and other non-automatizable components, there are tools that can help you streamline your affiliate program management. This is the topic that my most recent article in the Website Magazine is devoted to. Here’s an excerpt from it:
…there are powerful tools and [...]
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The June issue of FeedFront, the official Affiliate Summit’s magazine, is going to be hitting mailboxes very soon.
On page 10 of this issue you may find my newest article. In it I write about the desperate need for education that is present in the affiliate marketing circles. You may download this newest issue of the [...]
Continue reading about 4 Cornerstones of Effective Affiliate Marketing Education
I have just found out that Shawn has uploaded the podcast of the full “Advanced Approaches to Affiliate Recruiting, Training & Management” [originally announced here] we did with Heather Paulson at Affiliate Summit West 2009. Thank you, Shawn.
You may listen to the full session on this GeekCast.fm’s page.
Continue reading about Recording of “Advanced Approaches” ASW09 Session
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