Geno on February 18th, 2010

As the year 2009 was coming to an end,  I was approached by the Revenue Performance magazine’s editor-in-chief, who asked me to share my thoughts on how I envisage the affiliate marketing landscape in 2010, what I believe to be the main areas growth, as what will be the areas of challenge.
My article came out [...]

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Geno on December 19th, 2009

I’ve been busy writing about other stuff during the week, and saved the news for the very end of it. Today I am excited to bring you my December 2009 news, which are: (i) joining of an advisory board of a major conference, and (ii) printing articles in December issues of three magazines.
First things first, [...]

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The August 2009 issue of the FeedFront Magazine, one that is also going to be distributed at the upcoming Affiliate Summit East in NYC (where I’m speaking), is already out, and available in its entirety at Scribd.com. I have an article in this issue too. It is entitled “4 Characteristics of Successful Affiliate Program Managers” [...]

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Geno on July 4th, 2009

While the work with affiliates does involve a lot of one-on-one communication, relationship building and other non-automatizable components, there are tools that can help you streamline your affiliate program management. This is the topic that my most recent article in the Website Magazine is devoted to. Here’s an excerpt from it:
…there are powerful tools and [...]

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The June issue of FeedFront, the official Affiliate Summit’s magazine, is going to be hitting mailboxes very soon.
On page 10 of this issue you may find my newest article. In it I write about the desperate need for education that is present in the affiliate marketing circles. You may download this newest issue of the [...]

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I have just found out that Shawn has uploaded the podcast of the full “Advanced Approaches to Affiliate Recruiting, Training & Management” [originally announced here] we did with Heather Paulson at Affiliate Summit West 2009. Thank you, Shawn.
You may listen to the full session on this GeekCast.fm’s page.

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Geno on March 15th, 2009

It is always an honor to have my articles published, especially so when they are published in affiliate marketing magazines. One of them is, of course, the official magazine of the Affiliate Summit, FeedFront. It’s issue 5 has been made available for online browsing and downloading at Scribd.com today.
My article on the pitfalls of putting [...]

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Doesn’t the title of this post sound like a diagnosis? That’s only because it is one — one that I have frequently made upon analyzing the reasons for growth stagnation in affiliate programs across different verticals.
A syndrome is defined as a combination of symptoms that helps one make a conclusion about the clinical case. Limited [...]

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Geno on January 4th, 2009

Jeremy Schoemaker’s recent post which included definitions of what super affiliates are, with its link back to his September Twitter poll on the same topic, encouraged me to entertain the question of super affiliate definition in my own blog.
As an affiliate program manager, I would define super affiliates in terms of the following three characteristics:

Maturity. [...]

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The November 2008 issue of the Website Magazine will have one of my newest articles. The article is entitled A Different Breed of Affiliate Tools: GoldenCAN and PopShops and it is aimed at providing a synopsis and quick comparison of these two affiliate tools. I hope you will enjoy it.

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