Articles & Publications Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on January 19th, 2012

Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t have it, I’d like to […]

Continue reading about 7 Reasons Why People (and Companies) Fail at Affiliate Marketing

Geno Prussakov on August 2nd, 2011

Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the existence of this affiliate program […]

Continue reading about How To Detect and Fight Affiliate Fraud

In case you haven’t yet heard, has released its 2011 “Performance Marketing Guide”, and I’ve just picked up my copy. It is an impressive 143-pages-long reference book on all things performance marketing, and the best part of it is that it’s available for a free-of-charge download (so, it’s an eBook of a kind). On […]

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Geno Prussakov on December 22nd, 2010

The newest issue of Search Marketing Standard (SMS) has just come out, and in it you will also find an article by me. SMS has approached me earlier this year to write about affiliate marketing for SEM experts, and I decided to tackle the subject from two angles: (a) paid search expert as an affiliate, […]

Continue reading about Affiliate Marketing for SEM Experts

Geno Prussakov on December 21st, 2010

I quite liked Econsultancy’s idea of putting together a list of the top blog posts of the year that’s coming to an end. So, I’ve just finished analyzing all of my 2010 posts (yes, close to 350 articles altogether!) , and today I’d like to bring you just the most popular ones. I’ve relied on […]

Continue reading about Top 25 Affiliate Marketing Blog Posts of 2010

Geno Prussakov on December 18th, 2010

A new issue of FeedFront Magazine has come out last week, and on page 62 of it I talk of the three main types of content publishers (bloggers certainly included): 1. Reporters — love to write about breakthrough ideas and technologies, new studies, and fresh statistical data. They love to announce, analyze, and draw conclusions […]

Continue reading about 3 Types of Bloggers & Online Content Publishers

Geno Prussakov on August 28th, 2010

If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with Jason Spievak, the CEO of […]

Continue reading about Interview with Jason Spievak, CEO of RingRevenue

Geno Prussakov on August 4th, 2010

There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is. I believe that there is a set of 15 factors all of which are closely intertwined and […]

Continue reading about 15 Factors That Influence Affiliate Choice in Picking a Program

Geno Prussakov on June 8th, 2010

“It is interesting that we do not see much written on affiliate marketing analytics, whereas if there is one industry that relies on analytical data especially heavily it is affiliate marketing” — this is how my newest article starts. It is one of the feature articles in the Summer 2010 issue of the Visibility Magazine. […]

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Geno Prussakov on March 29th, 2010

Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase to create the same drive […]

Continue reading about Become a Better Motivator by Appealing to Deep Seated Needs