Articles & Publications

Honesty is Most Important Quality for Affiliate Program Manager

The August 2009 issue of the FeedFront Magazine, one that is also going to be distributed at the upcoming Affiliate Summit East in NYC (where I’m speaking), is already out, and available in its entirety at Scribd.com. I have an article in this issue too. It is entitled “4 Characteristics

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Tools for Affiliate Program Management

While the work with affiliates does involve a lot of one-on-one communication, relationship building and other non-automatizable components, there are tools that can help you streamline your affiliate program management. This is the topic that my most recent article in the Website Magazine is devoted to. Here’s an excerpt from

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4 Cornerstones of Effective Affiliate Marketing Education

The June issue of FeedFront, the official Affiliate Summit’s magazine, is going to be hitting mailboxes very soon. On page 10 of this issue you may find my newest article. In it I write about the desperate need for education that is present in the affiliate marketing circles. You may

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Recording of "Advanced Approaches" ASW09 Session

I have just found out that Shawn has uploaded the podcast of the full “Advanced Approaches to Affiliate Recruiting, Training & Management” [originally announced here] we did with Heather Paulson at Affiliate Summit West 2009. Thank you, Shawn. You may listen to the full session on this GeekCast.fm’s page.

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Your Affiliate Program Has a Limited Potential Syndrome

Doesn’t the title of this post sound like a diagnosis? That’s only because it is one — one that I have frequently made upon analyzing the reasons for growth stagnation in affiliate programs across different verticals. A syndrome is defined as a combination of symptoms that helps one make a

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Super Affiliate – My Definition

Jeremy Schoemaker’s recent post which included definitions of what super affiliates are, with its link back to his September Twitter poll on the same topic, encouraged me to entertain the question of super affiliate definition in my own blog. As an affiliate program manager, I would define super affiliates in

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GoldenCAN vs PopShops Article in the Website Magazine

The November 2008 issue of the Website Magazine will have one of my newest articles. The article is entitled A Different Breed of Affiliate Tools: GoldenCAN and PopShops and it is aimed at providing a synopsis and quick comparison of these two affiliate tools. I hope you will enjoy it.

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