It’s been another busy day at this Affiliate Summit for me — good busy. Several productive meetings with current and prospective clients and affiliates, an excellent audience of affiliate program managers and network reps [picture 1 here | picture 2] at my session on how to motivate affiliates, good new contacts, and presentations attended.
One thing [...]
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The subject has been revived over the past few days, and I think it’s important to link from my blog to some useful data on the topic of affiliate link cloaking.
Let’s start with a quick definition. To cloak is a beautiful verb that Webster’s Dictionary defines as “to cover or hide with or as if [...]
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I have just returned from a family trip to Baltimore. We’ve enjoyed the city, and the concert we’ve attended on the Saturday night. We have also for the most part enjoyed the hotel at which we’ve stayed (at least my wife and my daughter have), but there were 3 things that I believe were unacceptable [...]
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Earlier this week The Washington Times wrote about the famous shad fishing madness that comes to Fredericksburg, VA every April. The Rappahannock River — which is among Virginia’s best fishing waters for spawning shad — is less than half an hour drive from my home, and yesterday evening I decided to join the “shad fanatics” [...]
As I was watching a video by Gerhard Gschwandtner of SellingPower.com, where he was talking with Seth Godin about mediocrity and the mindsets that winners have, I was once again reminded of what makes “super affiliates” stand out.
So many affiliates want to become super and win big, yet so many settle for being average and, [...]
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A couple of days ago Rodney @Rumford, author of “Twitter As A Business Tool – Building Your Business 140 Characters At A Time”, has published an excellent piece on the marketing mistakes to avoid on Twitter. I blogged about microblogging as a marketing, affiliate program management, and personal brand management tool not too long ago [...]
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Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither showing progress, nor benefiting the [...]
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I am pleased to bring you our newest client — Scrubs & Beyond.
ScrubsAndBeyond.com has chosen us to manage their affiliate program, which operates on the Commission Junction affiliate network, and currently offers:
10% commission
45-days cookies
Variety of creatives
Full product datafeed (also available on PopShops)
Excellent selection of coupons (exclusive ones available on request)
At the very start of our [...]
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When doing research for my affiliate program management book, “A Practical Guide to Affiliate Marketing”, I looked at 100 affiliate programs in the same vertical, and analyzed their program agreements. The results were literally shocking: 51% of the merchants lacked Terms of Service agreements altogether, 36% had extremely generic ones, and only 13% of the affiliate [...]
Continue reading about Affiliate Program Agreement (Terms & Conditions) – Facts & Template
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