It has been a great day on the Outer Banks, North Carolina where we are now traveling with my wife and daughter. Jumping in waves, bathing in the sun, and, of course, fishing! It was my first time fishing in the saltwater. I surf fished, and regardless of a fairly strong wind and waves, I [...]
Continue reading about First-Time Saltwater Fishing & Pictures from Outer Banks, NC
I love beautifully created ads, and one of them was shown to me by my wife as she was browsing through the September issue of the “Parent & Child” magazine this morning. It’s an ad by Nestle, and it’s for their new snack size Drumsticks (they call the new product – Lil’ Drums). It requires [...]
Continue reading about Ingenious Magazine Ad Brings Product & Deal Alive
It often so happens that just as good customer service can exist alongside with bad customer service in the same organization [example here] so can excellent marketing exist alongside with less than motivating marketing. My example comes from my yesterday’s experience at a “brick and mortar” Kohl’s store. We have received an $10 gift card [...]
Continue reading about Kohl's Case Study: Motivational Marketing
It’s been another busy day at this Affiliate Summit for me — good busy. Several productive meetings with current and prospective clients and affiliates, an excellent audience of affiliate program managers and network reps [picture 1 here | picture 2] at my session on how to motivate affiliates, good new contacts, and presentations attended. One [...]
Continue reading about Under 1% of Affiliate Marketers Care About Advertising Tax?
Between Amazon notifying and then terminating North Carolina affiliates [see also this Wall Stree Journal article], California reviving the anti-affiliate tax, Hawaii lawmakers sending a similar bill to the governor [more here], and Rhode Island considering going the same route [see this comment], we read and hear that taxes like these are “unconstitutional” (Amazon uses [...]
Continue reading about What Makes Affiliate Tax (aka "Amazon Tax") Unconstitutional
Today my post is going to be very different from regular posts. And this is because this day is going to be very different from my regular days. I don’t fly over the Atlantic as often as I used to, and we (my daughter, wife, and myself) are flying to St. Petersburg, Russia today (two [...]
Yesterday morning Wall Street Journal published a brief article on the future of e-mail marketing, quoting Forrester Research’s data that by 2014 the U.S. spend on email marketing will reach $2 billion (with a growth rate of close to 11% a year). The opening remark of that WSJ article was, however, quite surprising to me. [...]
I’ve been hosting my website with Globat for some time, and have been having problems with their marketing methods, but never with their tech support. Maybe because before I decided to start blogging every day I haven’t really had much need in a technical support for a 10-page website. Consequently, I have not paid much [...]
Continue reading about "Goodbye, Globat!" or Terrible Hosting Service
The subject has been revived over the past few days, and I think it’s important to link from my blog to some useful data on the topic of affiliate link cloaking. Let’s start with a quick definition. To cloak is a beautiful verb that Webster’s Dictionary defines as “to cover or hide with or as [...]
Continue reading about Affiliate Link Cloaking: Definition, Reasons & How To's
You know who Gary Vaynerchuk (aka @GaryVee) is, don’t you? He’s the guy that is being predicted to become “bigger than Oprah” [source], and mostly due to his passion, drive, and authenticity. To me Gary is living proof of the fact that the trait approach has the right to live (in a slightly modified form, [...]
Continue reading about Theorizing Vaynerchuk & Learning From Trait Approach
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