State of Content Affiliate-Driven eCommerce: Q4 2013 VigLink Report

Posted on1 CommentCategoriesAffiliate Program Management, Interviews, Online Marketing

Earlier this week VigLink announced the launch of its quarterly “content commerce reports.” They will be based on the data from the VigLink network of publishers/affiliates, and will be published with the goal of shedding light on key monetization metrics of the content marketing landscape. Here’s just one interesting piece of data from their very Read More …

GeoRiot as Solution for International Affiliate Marketing. Interview

Posted on2 CommentsCategoriesInterviews

I have recently learned of an interesting solution for affiliate marketers that work with worldwide traffic, and are interested in routing their visitors to country-specific storefronts of the same merchant. This particular tool allows them to do it with a single “globally-aware” affiliate link. The solution has been invented by a Seattle-based company called GeoRiot. Read More …

Per Convertro One in Ten of Your Affiliates is Likely a Cookie Stuffer

Posted on1 CommentCategoriesAffiliate Program Management, Interviews, Spyware & Parasites, Thoughts for Affiliates

It’s been 16 months since Convertro released their “Affiliate Cookie Stuffing 2.0” report revealing their list of the top 10 cookie stuffers to be aware of. Looking for more up-to-date information on the subject, I was pleasantly surprised to learn the company’s co-founder and CMO, David Perez, actually has substantial affiliate and affiliate management experience Read More …

Lori Weiman of The Search Monitor on Affiliate Paid Search Compliance

Posted on1 CommentCategoriesAffiliate Program Management, Interviews

Last week The Search Monitor, creators of the Affiliate Monitor tool, announced: The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program guidelines. The chart illustrates the Read More …

Affiliate Buzz Previews Affiliate Management Days West 2013

Posted onLeave a commentCategoriesAnnouncements, General Discussion, Interviews

Do you know what is the world’s longest-running podcast dedicated to the affiliate marketing industry? It is James and Arlene Martell’s Affiliate Buzz. Their dynamic radio show is run every Thursday on WebmasterRadio.FM and yesterday I was privileged to be a part of it. James has interviewed me about the upcoming Affiliate Management Days conference Read More …

Affiliate Perspective / Interview: Lessons for Affiliate Managers

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The day before yesterday, I posted the first part of my talk with a well-known affiliate, Nancy Ocasio. Today I would like to bring you the rest of the interview, where Nancy shares her thoughts on affiliate management-related questions: Geno: In a comment earlier this year you wrote that “the line in a program description Read More …

Affiliate Perspective: 5 Criteria for Choosing an Affiliate Program

Posted onLeave a commentCategoriesAffiliate Program Management, Interviews, Thoughts for Affiliates

I love speaking with smart affiliates. There is so much one can learn that these talks are always invaluable. I’ve interviewed a couple of affiliates in my blog in the past; and this week I’d like to resume the tradition. I have recently interviewed Nancy Ocasio, an affiliate I’ve known for many years, a person Read More …

UN Foundation Selects Affiliate Marketing Platform for Tracking

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It isn’t often that affiliate marketers get to work with major non-profit foundations of the highest caliber. So, as soon as I have found out that HasOffers has been chosen by the United Nations Foundation “to manage, track, and optimize digital media campaigns” [source] I’ve reached out to Peter Hamilton we’ve interviewed before — who Read More …