For ages there has been an inherent disconnect between the promotional method an incentive affiliate uses, and the end goal of every pay-per-lead program — or that of generating “potential sales contacts“. After all, when the chief end-user motivator is cashback, points, virtual currency, or anything of this kind, it is very hard to reap [...]
Continue reading about RingRevenue Bridges Gap Between Incentive Affiliates & PPL Programs
We’ve been monitoring what’s been happening in California with affiliate nexus tax over the years, and now that the bill AB155 is signed, and many merchants are re-instating and/or re-inviting California affiliates back into their programs, I thought it’d be interesting to get an affiliate take on these things, and reached out to one of [...]
Continue reading about Interview with Rexanne Mancini on California Affiliate Tax
Conference keynote speakers are always great to talk to. So, I decided to reach out to one of the Affiliate Summit East 2011 ones, Marc Ostrofsky (MO below), and interview him, asking questions that my blog readers may have wanted to ask… Today I’d like to bring you this interview: GP: Marc, thank you for [...]
Continue reading about Interview with Marc Ostrofsky, Author of Get Rich Click
Less than an hour ago HasOffers has announced the launch of Adtribution, its new development called to fix what’s “broken” in present-day “online advertising” [source]. Intrigued I reached out to Peter Hamilton, Partner and CMO at HasOffers, and asked him a few questions about their new development… Here is an exclusive interview on the subject: [...]
Continue reading about HasOffers Adtribution Launch. Exclusive Interview with Peter Hamilton
It’s been over a year since I have given my last two interviews. Both happened in early spring 2010: one was given to the Search Engine Journal, while the other one to the Revenue Performance magazine. After that I dove into the work on my newest book, and only now that the book is finished [...]
Continue reading about Prussakov Interviewed by ShareResults and GetElastic
Earlier this morning a new RingRevenue press release has hit the wire. It covers how financial services marketers are benefiting from call performance marketing, and also introduces a white paper case study on financial services. The white paper is an interesting read, discussing the challenges facing financial services marketers today and detailing how Progrexion Marketing [...]
Continue reading about Pay Per Call Marketing: Adoption by Financial Services Industry
Yesterday RingRevenue has circulated a press release, which quoted with some truly impressive statistics: …record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high as 47 percent and top mobile publishers generating more than $75,000 per month in [...]
Continue reading about Marriage of Mobile Affiliate Marketing and Pay Per Call
Not too long ago I have found out about 2Performant, developers of “a CPA ad server” which is essentially another platform for in-house affiliate programs and affiliate networks. One of their newest products (not even launched yet), Graffly, is an interesting idea. So, I got together with Radu Spineanu of 2Performant who kindly agreed to [...]
Continue reading about Graffly — Groupon-Type Solution for Affiliate Marketing
A couple of days ago (September 21, 2010) LinkShare affiliate network has announced its completely new advertiser dashboard. To find out a merchant opinion on it, and get a little in-depth here, we chatted with one of LinkShare’s top advertisers — that also made the 2009 Internet Retailer’s 2009 Hot 100 Best Retail Websites and [...]
Continue reading about Gaiam Gives In-Depth Look at LinkShare New Advertiser Dashboard
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