Interviews

Lori Weiman of The Search Monitor on Affiliate Paid Search Compliance

Last week The Search Monitor, creators of the Affiliate Monitor tool, announced: The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program […]

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Affiliate Buzz Previews Affiliate Management Days West 2013

Do you know what is the world’s longest-running podcast dedicated to the affiliate marketing industry? It is James and Arlene Martell’s Affiliate Buzz. Their dynamic radio show is run every Thursday on WebmasterRadio.FM and yesterday I was privileged to be a part of it. James has interviewed me about the

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Affiliate Perspective / Interview: Lessons for Affiliate Managers

The day before yesterday, I posted the first part of my talk with a well-known affiliate, Nancy Ocasio. Today I would like to bring you the rest of the interview, where Nancy shares her thoughts on affiliate management-related questions: Geno: In a comment earlier this year you wrote that “the

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Affiliate Perspective: 5 Criteria for Choosing an Affiliate Program

I love speaking with smart affiliates. There is so much one can learn that these talks are always invaluable. I’ve interviewed a couple of affiliates in my blog in the past; and this week I’d like to resume the tradition. I have recently interviewed Nancy Ocasio, an affiliate I’ve known

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UN Foundation Selects Affiliate Marketing Platform for Tracking

It isn’t often that affiliate marketers get to work with major non-profit foundations of the highest caliber. So, as soon as I have found out that HasOffers has been chosen by the United Nations Foundation “to manage, track, and optimize digital media campaigns” [source] I’ve reached out to Peter Hamilton

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How AvantMetrics Revolutionizes Affiliate Marketing Analytics

A few minutes ago AvantLink has officially launched AvantMetrics as a standalone affiliate marketing analytics product and brand [announcement here]. Apparently, this “click stream intelligence” functionality has been available to AvantLink clients for a while, but only directly within the network, and this has just changed. Being extremely excited about

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Major Online Forums Hacked by Affiliate Cookie-Stuffers

Two days ago, a famous affiliate abuse and click fraud detective Ben Edelman (see my recent Econsultancy interview with him here), has revealed some alarming data on “hack-based cookie-stuffing” by rogue affiliates via a fairly new Bannertracker-script at online forums based on vBulletin (versions 4.x to 4.1.2). Here’s an abstract from

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RingRevenue Bridges Gap Between Incentive Affiliates & PPL Programs

For ages there has been an inherent disconnect between the promotional method an incentive affiliate uses, and the end goal of every pay-per-lead program — or that of generating “potential sales contacts“. After all, when the chief end-user motivator is cashback, points, virtual currency, or anything of this kind, it

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Interview with Rexanne Mancini on California Affiliate Tax

We’ve been monitoring what’s been happening in California with affiliate nexus tax over the years, and now that the bill AB155 is signed, and many merchants are re-instating and/or re-inviting California affiliates back into their programs, I thought it’d be interesting to get an affiliate take on these things, and

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