Good thing Dave Chaffey tweeted a link to Gary Robinson’s Your 60 Second Mobile Review post yesterday. I got hooked on this immediately, and was indulging myself in the analysis of my site’s mobile visitors literally seconds after reading Gary’s post.
My Observations:
Approximately 3.5% of visitors view my website via mobile devices
Regardless of how small the [...]
Continue reading about Are You Analyzing Your Mobile Traffic?
A merchant, who is launching an affiliate program, has emailed me the following question:
How effective would very well produced videos be as creatives? We were thinking of possibly having some videos made and wanted to know how well these tend to pull in traffic and sales vs banners and text links.
Great question, especially with the [...]
Continue reading about Effectiveness of Online Video: CTR, Conversion & Other Data
Did you know that there are a number university professors who are quite active on Twitter? Among these there plenty of true marketing experts that you and I can find of great help.
Today I’d like to bring you my list of the top 10 marketing professors to follow on Twitter, which you may find below.
Chuck [...]
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It is no secret that every year there are some 20 affiliate marketing conferences being held around the globe (half of which generally happens in North America). However, besides the ones devoted specifically to affiliate marketing, there are a number of other conferences excellent conferences (dedicated to broader online marketing) I’d recommend attending.
Out of all [...]
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A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question:
Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales?
We’re slightly dubious of this idea. Why would they choose a pay [...]
Continue reading about Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing
Just recently I have found out from Jeffrey Eisenberg about a Periodic Table of Marketing Elements put together by Blinds.com.
Though a bit crowded, it certainly is a masterpiece of a kind.
The table is organized in a way which portrays various “marketing elements” (from marketing methods and channels to useful applications and coffee!) as split into [...]
Whether you’re looking to safeguard your brand from typosquatters, or to use misspellings in your search engine optimization, tools to figure out the most common misspellings of your domain name make life easier.
However, good tools are seldomly free, and neither many of this particular type are available for in-browser use. There are a few good [...]
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From all definitions of “competitive intelligence” that I have seen I like Christopher West’s best of all. He eloquently defined it as “the process by which companies inform themselves about every aspect of their rivals’ activities and performance” (Competitive Intelligence, p. 12).
There are multiple tools to monitor your competitors, but this post isn’t about them. [...]
Continue reading about 5 Competitive Intelligence Twitter Accounts to Follow
I have just received the news of a new big acquisition in affiliate marketing. Seeking to strengthen its positions on the market of outbound traffic monetization VigLink has just acquired Driving Revenue.
The official press release (to be circulated online in just a few hours) will read:
Both companies provide Web publishers an entirely new revenue source [...]
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If you’re in affiliate marketing, you’re more than likely already aware of the fact that Tim Storm, the founding CEO of FatWallet has been named finalist for Entrepreneur of 2010 awards by Entrepreneur Magazine. That’s a huge achievement for an affiliate marketer, and congratulations are certainly in order.
There is another achievement of FatWallet that I’ve [...]
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