On more than one occasion I have heard marketers and web analysts bring up the subject of “conflict” between affiliate marketing and other online marketing channels. The primary area of concern has always been the attribution of an online sale. What really helps close that sale, or land this or that prospect? Is it a [...]
Continue reading about Conversion Attribution and Affiliate Marketing
A number of interesting posts and articles have appeared online during the first week of March 2010, and I have not touched on any of these in my daily posts. So, I am posting the list below:
Affiliate Marketing
Webinar on affiliate legislation by Affiliate Advocacy – March 9 at 12:00 EST << reserve the date!
New affiliate [...]
In an interview I’ve given for the Search Engine Journal (SEJ) — which went live earlier this morning, and may be read in its entirety here — I was asked one of the questions that new affiliates frequently ask themselves (and others too). The question was: “Which niches are more profitable when it comes [...]
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I’ve been thinking a lot about one particular type of loyalty affiliates lately — the type that encourages their website visitors to fill out surveys, submit application forms, order samples, and get paid for it. Another word for this type of publishers is incentive affiliates. These affiliates frequently sell the idea to their website visitors [...]
Continue reading about Incentivized Traffic: Easy Earnings or Headache for Advertisers?
One of my favorite affiliate networks in the world has changed hands again.
Two years ago AOL acquired Buy.at for some £75 million ($150 million), making it into a separate unit within Advertising.com [source]. See also AOL’s official press release here.
Today, it has been reported that “Digital Window, the holding company for UK affiliate network Affiliate [...]
Continue reading about AOL Sells Buy.at Affiliate Network to Digital Window
The amount of business and even e-commerce literature that equates affiliate marketing to multi-level marketing is substantial enough for me to address this common misconception in my blog. Paul Ford, for example, in his Multi-Level Marketing brochure states that affiliate marketing is just another term for MLM marketing, a name that appeared due to recent [...]
In late August 2009 eBay announced, and in September 2009 implemented their Quality Click Pricing affiliate compensation model which essentially meant moving from their previous CPA model to a CPC model (details in my eBay Partner Network Will Now Pay for Clicks post). The concept was developed back in late 2008 – early 2009, [...]
Continue reading about Are Affiliates Happy with eBay’s Quality Click Pricing?
Yesterday, on February 16, ValueClick, Inc. (VCLK) — the owner of Commission Junction affiliate network, Shopping.net, PriceRunner, and MeziMedia which operates Smarter.com and CouponMountain.com — has made their full 2009 fiscal data available to the public.
MarketWatch reports:
In the fourth quarter of 2009, revenue in the Media, Affiliate Marketing and Technology segments exceeded the Company’s [...]
Continue reading about ValueClick Affiliate Marketing Revenue: 2009 versus 2008
Just a couple of hours ago, ForeSee Results has released the results of the newest ACSI Annual E-commerce study.
After a slight drop in 2008, the overall customer satisfaction with e-commerce sector has raised in 2009 back to the level of 2007. The drop in 2008, just as drops in 2001 and 2004, are explained as [...]
Continue reading about Progressive Competence of E-commerce & Best Online Retailers
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