IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011, and AOV (avergage order value) [...]
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Earlier today IBM Coremetrics published their Black Friday 2011 benchmark report (thanks to Bryan Eisenberg for tweeting about it), and while there has been an impressive 24.3% increase in overall online sales over last year’s figures, it is the mobile channel that has shown the most impressive to me growth. Here are the details: Black [...]
Continue reading about Mobile Black Friday 2011: Traffic Exceeds 14%, Sales Hit 10%
According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth picks up right around the [...]
Continue reading about 5 Infographics on Black Friday, Cyber Monday & Holiday Season 2011
Remember my 2009 post about Bank of America becoming a loyalty affiliate? Another classic example of a major brand acting as a cashback affiliate, which has just caught my eye, is ShopDiscover: And just like it was with the Bank of America — where you had “to be a user of … Online Banking to [...]
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Inspired by David Meerman Scott‘s older (but, nonetheless, genius) post on social media marketing, today I would like to take a stab at explaining affiliate marketing in just 88 words: You can strive for visibility in search engines (Search Engine Marketing) You can earn attention by creating engaging social content (Social Media Marketing) You can [...]
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Yesterday we’ve lost an American genius, an inspiration to so many of us (especially in the computer- and business-related worlds)… the great Steve Jobs. And today — while there’s no lack of blog posts [hundreds of millions have already been posted!] and articles on who he was and what impact he has made — I [...]
Regardless of whether you are looking at an affiliate network as a merchant (aka advertisers) or an affiliate (aka publisher), I believe there are certain bases that are critical for each affiliate network to cover. And when these foundational bases are not being paid the attention they deserve, they turn into problems …major problems. Today [...]
Continue reading about Five Dangerous Affiliate Network Problems
Yesterday, one of the luminaries of digital marketing, Avinash Kaushik tweeted: In his Google+ post Avinash shared that his blogging strategy has been to follow these 4 principles: 1. Staying focused 2. Publishing only original stuff 3. Sticking to publishing only what’s “incredible, relevant, of value” to your audience 4. Obsess about discovery The above [...]
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