Pay Per Click Marketing Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on November 1st, 2011

Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right […]

Continue reading about Bing Allows Anything for Display URL?

Geno Prussakov on August 17th, 2011

Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard and fast industry numbers to […]

Continue reading about Case Study on Affiliate Brand Abuse in PPC (SEM) Channel

Geno Prussakov on June 22nd, 2010

Nine months ago, when I blogged my 5-step advice for paid search affiliates, I wrote: Use negative keywords (or keywords for which you do not want your ad to show in paid search results, as they are unlikely to convert into the desirable action) Using negative keywords not only helps you improve the clickthrough rate […]

Continue reading about WordStream Launches Free Negative Keyword Tool

Geno Prussakov on June 20th, 2010

I typed in “worldcup” in Google, hit the search button, and got what I was looking for: a quick snapshot of the most recent scores, as well as the starting times of the upcoming matches. Then I also glanced over the paid search results and saw one that was completely out of context: So, they […]

Continue reading about Mispositioned Paid Search Ads: Silly or Subtle?

Geno Prussakov on June 10th, 2010

Yesterday Google introduced a new split testing tool for paid search marketers that use AdWords to try — the AdWords Campaign Experiments (ACE) tool [see original announcement here]. Google’s below video explains how the only way of handling split tests in PPC marketing before was to conduct a “before and after analysis” where you would […]

Continue reading about Google Introduces AdWords Split Testing Tool

Geno Prussakov on January 14th, 2010

Following the example of Amazon.com and Amazon.ca, Amazon UK has just notified its affiliates/associates that DTM (direct-to-merchant) linking will be prohibited starting from February 1, 2010. Unlike their North American counterparts, Amazon.co.uk is explicit that they are against direct linking of both paid search ads and organic SE results. Those that do not comply with […]

Continue reading about Amazon UK to Prohibit Affiliate Direct Linking (PPC or Organic)

Geno Prussakov on November 23rd, 2009

A friend, and fellow affiliate marketer tweeted: If you are looking for tool to monitor affiliate (and competitor) bidding on your trademark, AdGooroo does seem to have a free option offering a “24/7 monitoring of 6 search engines in 20 countries” with a “deep analysis of over 155 ad servers and affiliate networks” [more here]. […]

Continue reading about Free Tool to Monitor Paid Search Trademark Violations

Geno Prussakov on October 5th, 2009

While parasitism in affiliate marketing frequently being synonymized only with downloadable applications that intrude with the end user’s shopping experience with a purpose of facilitating cookie setting/swap on the customer’s machine, the term should really include everyone who is extracting wealth from merchants/advertisers without assisting them in any way to produce it. Trademark poaching is […]

Continue reading about Trademark Violators — a Type of Parasite

Geno Prussakov on September 25th, 2009

Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are getting involved in paid search. […]

Continue reading about Paid Search Advice & List of Negative Keywords

Geno Prussakov on April 6th, 2009

Amazon has announced earlier today that they starting from May 1 2009 they are prohibiting affiliates from engaging in direct-to-merchant (DTM) paid search campaigns. The exact wording of the letter is as follows: After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees […]

Continue reading about Amazon Prohibits Affiliates from DTM PPC