Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard and fast industry numbers to [...]
Continue reading about Case Study on Affiliate Brand Abuse in PPC (SEM) Channel
On Monday, August 8, Pace Lattin of Performance Marketing Insider has drawn the industry’s attention to a lawsuit filed by Reese Richman LLP, the subject of which is “questionable and possibly illegal behavior … by hijacking search queries.” Pace wrote: Using a technology by Paxfire, supposedly DNS redirects from searches on Bing, Yahoo and Google [...]
Continue reading about Paxfire or How ISPs Hijack Traffic and Affiliate Commissions
An affiliate program manager who is working on her affiliate program agreement wrote: I was looking through your site and the sample TOS you provide and came across paragraph 8.4. Two quick questions: Should we not allow our affiliates to have popups/popunders (even surveys)? Should we allow our affiliates to use cloaking codes to redirect [...]
Continue reading about Unwanted Affiliate Behavior To Watch Out For
Trademark violations happen in multiple forms, but the more frequent ones are: bidding on trademarks in paid search campaigns and registering domain names with merchant’s trademarks in them. Both of these methods yield fairly easy money to violating affiliates, and neither of these will ever stop. Also, just because you may have prohibited trademark use [...]
Continue reading about 5 Tools to Police Affiliates Violating Trademark Restrictions
Ever wondered how exactly blackhat SEO works? My brother has forwarded me a link to an excellent video shot by Sophos, which shows how they are taking advantage of the hottest/trending topics (on Google and Bing). The eventual goal is to infect your computer with malware (and ultimately, get your money, one way or another). [...]
Continue reading about How Blackhat SEO Manipulates Searches Using Google Trends
I personally hate it — can’t help but recall how just recently I was explaining to my daughter that “hate” is a very strong verb (and she should be careful how she uses it), but here I mean it — when “affiliate marketing” is used in conjunction with words like “spam” or “spammer”. However, this happens, [...]
Continue reading about Affiliate Marketing Spammers — Disgrace to Industry
It isn’t unusual to see the following affiliate paid search policy set out and enforced by a merchant: In the vast majority of cases the above PPC policy is one of those best practices that every affiliate program should implement. The reason is obvious: such affiliate activity adds no value to the merchant, and serves [...]
Continue reading about Affiliates, Domain Names and Trademark Violations
Today Kellie Stevens of AffiliateFairPlay.com has published her first free public adware reports: The two reports that are already available are: (i) A report on AllFreeCoupons, a Firefox add-on which displays coupon/deal notifications when the visitor is on a website that may have such available, and also offers the website visitor to share the deal [...]
Continue reading about Kellie Stevens Publishes Two Free Public Adware Reports
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