Spyware & Parasites Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on October 13th, 2015

You will hear them called “adware,” “malware,” “parasiteware,” and “spyware;” you will see them come in forms of toolbars, browser plugins, BHOs, pop-ups, and pop-unders. As Harvard’s Ben Edelman would say, “the techniques vary, but the key tactic is the same” — “finding a way to get between the user and the merchant, in order to claim […]

Continue reading about Affiliate Toolbars, Adware and Malware: 19 Resources to Study

Geno Prussakov on January 9th, 2014

Let me start by saying that Fiverr is a great platform used by multiple upright affiliate marketers on a multitude of reasons. Some are finding affordable help (copywriters, web designers, coders, video production services, etc), others are earning money with Fiverr’s own affiliate program, but the group to which I want to draw your attention […]

Continue reading about How Rogue Affiliates Use Fiverr To Swindle Pay-Per-Lead Programs

Geno Prussakov on September 26th, 2013

It’s been 16 months since Convertro released their “Affiliate Cookie Stuffing 2.0” report revealing their list of the top 10 cookie stuffers to be aware of. Looking for more up-to-date information on the subject, I was pleasantly surprised to learn the company’s co-founder and CMO, David Perez, actually has substantial affiliate and affiliate management experience […]

Continue reading about Per Convertro One in Ten of Your Affiliates is Likely a Cookie Stuffer

Liliya Tyndyk on July 11th, 2013

The best affiliates are highly motivated to make sales and use whatever tools available to interest potential customers, including ever-developing technologies and apps. Although this is generally a good thing for the merchant, affiliate managers must be discerning which promotional methods are acceptable and which are not. Several types of software and browser plugins can […]

Continue reading about An Invisible Thief: Affiliate Adware and Plugins

Geno Prussakov on July 9th, 2013

Yesterday, when blogging about the importance of affiliate-merchant transparency (and setting the right merchants’ expectations right from the start of affiliate’s relationships with merchants) I had no clue that on the very next day I will have to put together a “Part 2” in continuation of that post. Today a toolbar affiliate, which was covered […]

Continue reading about Surprising Example of (Toolbar) Affiliate Transparency

Geno Prussakov on June 22nd, 2012

Earlier this week an email came from BrandVerity, the developers of PoachMark, a famous tool of catching paid search violations. The email read: We’re happy to unveil a great new resource available to all Poachmark customers, at no additional cost! Our staff has been hard at work developing informational Affiliate Toolbar Profiles. Downloadable affiliate toolbars […]

Continue reading about BrandVerity’s PoachMark Now Also Analyzes Affiliate Toolbars

Geno Prussakov on February 29th, 2012

Two days ago, a famous affiliate abuse and click fraud detective Ben Edelman (see my recent Econsultancy interview with him here), has revealed some alarming data on “hack-based cookie-stuffing” by rogue affiliates via a fairly new Bannertracker-script at online forums based on vBulletin (versions 4.x to 4.1.2). Here’s an abstract from his article: Perpetrators using server […]

Continue reading about Major Online Forums Hacked by Affiliate Cookie-Stuffers

Geno Prussakov on August 17th, 2011

Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard and fast industry numbers to […]

Continue reading about Case Study on Affiliate Brand Abuse in PPC (SEM) Channel

Geno Prussakov on August 10th, 2011

On Monday, August 8, Pace Lattin of Performance Marketing Insider has drawn the industry’s attention to a lawsuit filed by Reese Richman LLP, the subject of which is “questionable and possibly illegal behavior … by hijacking search queries.” Pace wrote: Using a technology by Paxfire, supposedly DNS redirects from searches on Bing, Yahoo and Google […]

Continue reading about Paxfire or How ISPs Hijack Traffic and Affiliate Commissions

Geno Prussakov on April 26th, 2011

An affiliate program manager who is working on her affiliate program agreement wrote: I was looking through your site and the sample TOS you provide and came across paragraph 8.4. Two quick questions: Should we not allow our affiliates to have popups/popunders (even surveys)? Should we allow our affiliates to use cloaking codes to redirect […]

Continue reading about Unwanted Affiliate Behavior To Watch Out For