It isn’t unusual to see the following affiliate paid search policy set out and enforced by a merchant:
In the vast majority of cases the above PPC policy is one of those best practices that every affiliate program should implement. The reason is obvious: such affiliate activity adds no value to the merchant, and serves a [...]
Continue reading about Affiliates, Domain Names and Trademark Violations
Today Kellie Stevens of AffiliateFairPlay.com has published her first free public adware reports:
The two reports that are already available are:
(i) A report on AllFreeCoupons, a Firefox add-on which displays coupon/deal notifications when the visitor is on a website that may have such available, and also offers the website visitor to share the deal via Facebook [...]
Continue reading about Kellie Stevens Publishes Two Free Public Adware Reports
Yesterday an important information has been posted by Kellie Stevens of Affiliate Fair Play in the 5StarAffiliatePrograms’ forum. Her alert is about a fairly newly created contextual adware that operates according to a model similar to Zango, Clicksor, or MediaTraffic. As an advertiser, you may buy traffic on DirectCPV.com which will be driven to you [...]
Continue reading about Parasite Alert: DirectCPV / LoudMo Contextual Adware
Just had a new publisher apply into one of the affiliate programs we manage on the Google Affiliate Network. The affiliate’s website opened just fine in my Internet Explorer, but Mozilla Firefox gave me a warning a part of which you are seeing above.
Are you checking affiliate websites for malware prior to making your [...]
Continue reading about Attack Sites, Malware and Safe Browsing Diagnostic
While parasitism in affiliate marketing frequently being synonymized only with downloadable applications that intrude with the end user’s shopping experience with a purpose of facilitating cookie setting/swap on the customer’s machine, the term should really include everyone who is extracting wealth from merchants/advertisers without assisting them in any way to produce it. Trademark poaching is [...]
Continue reading about Trademark Violators — a Type of Parasite
Let me start with a story, a true story. I hosted a table at the last Affiliate Summit’s Meet Market. Meet Markets are networking events held for the purpose of affiliates, merchants, affiliate networks, outsourced affiliate program managers, and other agencies to “meet-and-greet” each other during the first day of the conference. At one point [...]
Continue reading about ShopAtHome.com or How Affiliate Marketing Gets Hurt
Today is the first day of the new year, and I wish 2009 to be a Happy New Year for you, your family, and your business. Today is also the birthday of Betsy Ross, the legendary maker of the first American flag, one designed during the American Revolution, and one made to symbolize the freedom [...]
Continue reading about Affiliate Marketing Needs a New Beginning
Webster’s Dictionary defines “parasitism” as is “an association” in which a parasite “obtains benefits from a host which it usually injures.” [source] In affiliate marketing, a parasite is an affiliate that always (not “usuallyâ€, but always) injures the host (another affiliate), and does so by stealing commissions from the latter (hundreds of millions of dollars is [...]
Continue reading about Parasitism in Affiliate Marketing. OneCause.
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