Good thing Dave Chaffey tweeted a link to Gary Robinson’s Your 60 Second Mobile Review post yesterday. I got hooked on this immediately, and was indulging myself in the analysis of my site’s mobile visitors literally seconds after reading Gary’s post.
My Observations:
Approximately 3.5% of visitors view my website via mobile devices
Regardless of how small the [...]
Continue reading about Are You Analyzing Your Mobile Traffic?
A merchant, who is launching an affiliate program, has emailed me the following question:
How effective would very well produced videos be as creatives? We were thinking of possibly having some videos made and wanted to know how well these tend to pull in traffic and sales vs banners and text links.
Great question, especially with the [...]
Continue reading about Effectiveness of Online Video: CTR, Conversion & Other Data
Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance.
Commission Junction shows link’s 3-months and 7-days EPC:
AvantLink, in their turn, displays link’s Conversion Rate “calculated from click-throughs and [...]
Continue reading about Affiliate Link Performance Metrics are Misleading
About a month ago, I made a blog post on the 3 signs that tell you to decline an affiliate application. It was an international (i.e. non-US) affiliate, and an Ireland-based search and affiliate marketer, Dave Davis quickly commented:
Wow, awesome seeing the “other side” of the applications. This example is an absolute shocker.
Would love to [...]
Continue reading about Good Affiliate Application or What Affiliate Managers Want to See
Among other interesting facts, the Technorati’s State of the Blogosphere 2009 report revealed that “search ads” (which would include Google AdSense in this context) were the 2nd most popular blog monetization method, while “affiliate marketing links” came 3rd [more here].
It isn’t unusual for an affiliate to run AdSense units simultaneously with affiliate banners, text links [...]
Continue reading about AdSense and Affiliate Marketing: Conflicting or Complimentary?
In over 7 years of managing affiliate programs I have never seen this happen, and when I did I simply loved it, and surely took a screenshot to share with other affiliate program managers and affiliates.
After approval into an affiliate program, an affiliate emailed me the following text:
While I approve all of my affiliates manually [...]
There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is.
I believe that there is a set of 15 factors all of which are closely intertwined and interdependent; [...]
Continue reading about 15 Factors That Influence Affiliate Choice in Picking a Program
Sounds too good to be true, doesn’t it?
It shouldn’t, because we’re talking Compete.com’s affiliate program here. Compete is paying 20% commission on all affiliate-referred sales, and their products aren’t exactly inexpensive.
But here’s what happens when an affiliate refers a customer that prepays 1 year in advance:
I must admit, this is the largest amount I have [...]
Continue reading about Affiliate Earns $1,000 Commission on 1 Sale
If you’re in affiliate marketing, you’re more than likely already aware of the fact that Tim Storm, the founding CEO of FatWallet has been named finalist for Entrepreneur of 2010 awards by Entrepreneur Magazine. That’s a huge achievement for an affiliate marketer, and congratulations are certainly in order.
There is another achievement of FatWallet that I’ve [...]
Continue reading about Google Suggest & FatWallet Achievement
Earlier this week I have found out that the Federal Trade Commission has recently created a section within their website, devoting it fully to frequently asked questions on the revised Endorsement Guides (about which I blogged extensively as soon as they got announced).
This is a great addition to the FTC’s video responses released back in [...]
Continue reading about FTC Publishes Answers to FAQs on Endorsement Guides
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