Thoughts for Affiliates Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on September 23rd, 2016

Yesterday, a post on the “podcasts all affiliate marketers should subscribe to” appeared on Forbes.com. It listed great podcasts, and I especially appreciated the author’s approach — one underscoring the multifacetedness of affiliate marketing and the consequent “need to be updated on what’s going on everywhere at all times.” However, a number of really solid affiliate […]

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Geno Prussakov on March 3rd, 2016

When it comes to fundraising, we sell fruit and cookies, engage in outreach to potential donors (using methods ranging from direct contact to casting wider nets via social media), employ numerous other online and offline techniques, but affiliate marketing is an avenue that most non-profits and charities are not even aware of; and, consequently, it remains one […]

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Geno Prussakov on October 27th, 2015

It isn’t every month that affiliates of Amazon Associates program receive emails as strongly worded as the one that they have sent out on the afternoon of October 26, 2015. But the situation called for it and all Amazon.com’s affiliates who have not yet taken action to declare their websites as non-targeting “children under the age of […]

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Geno Prussakov on October 8th, 2015

Earlier this week I spoke at Pubcon conference in Las Vegas. The topic of my presentation was Affiliate Marketing 2015. Among other things highlighted in my speech, I applauded Amazon for fairly treating those affiliates who appear to influence conversions the most — by driving the prospect to, actually, place an item into their online shopping cart. […]

Continue reading about Why All Amazon Affiliates Must Consider Add-To-Cart Buttons

Geno Prussakov on October 2nd, 2015

Following up on my previous post (where I summarized my findings on the top affiliate niches based on a research we’ve conducted across six U.S. affiliate networks), today I am bringing you detailed breakdowns of the categories into which the top affiliate programs fall on each of the analyzed networks. Together with the top categories and the number of […]

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Geno Prussakov on September 25th, 2015

Among questions most frequently asked about affiliate marketing, queries about “hot niches” and “best affiliate programs” always abound. There are various ways to reflect an affiliate program’s comparative ‘bestness’. CJ by Conversant utilizes a 5-bar scale, ShareASale places their top advertisers into a Top 100 PowerRank, Affiliate Window scores merchants according to their AWin Index. In some instances we enjoy a fairly clear understanding of the criteria […]

Continue reading about Analysis of 550 Best Affiliate Programs Reveals Top 20 Niches

Geno Prussakov on July 22nd, 2015

Today I received a message from an affiliate marketer who is interested in joining one of the affiliate programs that my company manages. Among other (good) questions he asked: What exactly are you looking for in an affiliate? It isn’t every day that you receive a question like this. In fact, in more than ten years […]

Continue reading about Four Characteristics of a Valuable Affiliate

Geno Prussakov on June 26th, 2015

If you are a paid search affiliate who earns money via DTM linking*, you have noticed the following alert in your Google AdWords account lately: *For those not familiar with the lingo, in affiliate marketing “DTM linking” stands for direct-to-merchant linking of an affiliate’s paid search ad whereby the affiliate’s paid search traffic lands directly […]

Continue reading about Google AdWords Upgraded URLs and DTM Affiliate Links

Geno Prussakov on June 3rd, 2015

On May 29, 2015 the Federal Trade Commission issued a new Frequently Asked Questions update to its 2009 Guides Concerning Use of Endorsements and Testimonials in Advertising. One of the key areas they sought to address was the subject of wording or how exactly the disclosures are expected to be phrased to comply with the […]

Continue reading about FTC Updates Guidance on Disclosures of Affiliate Links

Geno Prussakov on February 25th, 2015

In case you haven’t heard about it yet, earlier this month Pinterest decided to ban all affiliate links notifying select “power pinners” to re-focus their monetization elsewhere. There is a lot of good coverage of (and opinions on) this situation around the web. The goal of my today’s post is to see what affiliates can learn from this incident […]

Continue reading about 3 Lessons for Affiliates to Learn from the Pinterest Ban