Enhancing conversion with consumer reviews isn’t a new idea. It always works, even to the point of negative reviews having a positive effect on sales. Empowering affiliates to quickly put reviews (thematically-sorted across different merchants) to good use, and doing this in a manner than helps merchants monitor affiliate compliance with the FTC’s rules on [...]
Continue reading about SearchReviews Launches Innovative Affiliate Tool for Consumer Reviews
There is no lack of interesting folks to follow in the affiliate marketing blogosphere (how can one not love a word like this …one bearing a connotation of intertwining that exists between blogs, especially when we’re talking an industry as close-knit as ours?). However, since it constantly develops and changes, I thought it would be [...]
Continue reading about Top 20 Affiliate Marketing Bloggers to Watch in 2011
If you’re a frequent reader of my blog, you know that I’m constantly on the lookout for new and unique technologies in affiliate marketing. It hit me the other day that there is an unparalleled technology used by AvantLink that I haven’t really heard much about even though it has been around for 5 years [...]
Continue reading about RSS Feeds – Different Level of Customer Engagement & Ownership
A few days ago Clarke Duncan, one of the co-founders of Paid On Results UK affiliate network, sent me the following tweet: Paid On Results (POR) were the first affiliate network to create a deep-linking tool for affiliates, and this was back in 2005 [see the way it used to work]. Ever since then they [...]
Continue reading about Paid On Results and Affiliate Deep Linking Tools
Are you into web analytics yet? If you want to succeed in digital marketing, you must be! All successful marketers (regardless of their focus, but especially affiliate ones) constantly measure, test, tweak and improve, replicating and perfecting what works, and cutting off what doesn’t. Below I am listing the 20 Twitter accounts which I recommend [...]
Continue reading about 20 Must-Follow Web Analytics Twitter Accounts
Yesterday Google introduced a new split testing tool for paid search marketers that use AdWords to try — the AdWords Campaign Experiments (ACE) tool [see original announcement here]. Google’s below video explains how the only way of handling split tests in PPC marketing before was to conduct a “before and after analysis” where you would [...]
Continue reading about Google Introduces AdWords Split Testing Tool
In case you haven’t heard, the Zappos’ PATRON (Public API for Translating Request to Object Notation), originally announced two months ago, is already in early beta phase, and developers can start playing with it. Shopping APIs are great for affiliate marketers that are technologically capable of putting them to use, creating online stores of their [...]
Yesterday Econsultancy released its Innovation Report (focused on the UK digital marketing space, one that is always fun to follow). These reports are always great to read, as in them Econsultancy focuses on “innovative digital tactics” but does it not for the sake of merely listing the new developments, but highlighting the most innovative ideas [...]
Continue reading about Top 8 Innovative Affiliate Marketing Ideas (per Econsultancy)
It is hard to overestimate the importance of market research for affiliate marketers. Whether you are a merchant, or an affiliate, you cannot afford not to keep your finger on the pulse of the market. Francis Bacon’s famous maxim “knowledge is power” says it all, but merely realizing this fact is not enough. You gotta [...]
Continue reading about Affiliate Marketer’s Research Toolbox: 7 Twitter Accounts to Follow
Having looked at the blogging platform options for affiliates, it is only logical to continue the topic by looking at the top affiliate plugins and WordPress-friendly tools. Below you will find my list of plugins and tools that affiliates use, and rate highly. The order is merely topical (network-offered plugins, plugins related to the import [...]
Continue reading about Top 20 Affiliate Plugins for WordPress
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