Just as last year, I’m posting my own ranking of the best Super Bowl video commercials (this time I’m doing 5, not 3 like last year). However, in 2011 I’m happy to have a chance to do it not after the big game, but seven hours before it. Thanks to Mashable, we know which video [...]
Continue reading about Super Bowl Commercials 2011: Best 5 Video Ads
Yesterday I was looking for an all-inclusive Jamaica vacation to book for two adults and one child. I went to Expedia, set my search parameters, and one of the most attractive matches was Hilton Rose Hall Resort and Spa: Very attractive price (at least one-third less expensive than that of its other competitors in the [...]
Continue reading about Hilton Rose Hall and Interesting Hotel Pricing Strategy
The transitive verb “to mimic” has several definitions, but the first two listed in the Webster’s dictionary are (i) to imitate closely, and (ii) to ridicule by imitation. Semantics is one of my favorite branches of linguistics; and when I look at the below picture I really don’t know which of these two definitions suits [...]
I’ll be honest with you: I haven’t watched one second of the Super Bowl. I was shoveling my snow after the super snow weekend. I’m just not a big fan of (American) football (I’m a soccer man). What I did watch, however, were all of the Super Bowl commercials. Those that know me, know that [...]
A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook: A day earlier IKEA published a video on how they are using Facebook by kidnapping the [...]
Continue reading about Facebook Advertising: IKEA Thinks Outside the Box
I love beautifully created ads, and one of them was shown to me by my wife as she was browsing through the September issue of the “Parent & Child” magazine this morning. It’s an ad by Nestle, and it’s for their new snack size Drumsticks (they call the new product – Lil’ Drums). It requires [...]
Continue reading about Ingenious Magazine Ad Brings Product & Deal Alive
I love beautifully created ads, and one of them was shown to me by my wife as she was browsing through the September issue of the “Parent & Child” magazine this morning. It’s an ad by Nestle, and it’s for their new snack size Drumsticks (they call the new product – Lil’ Drums). It requires [...]
Continue reading about Ingenious Magazine Ad Brings Product & Deal Alive
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