Geno on February 8th, 2010

I’ll be honest with you: I haven’t watched one second of the Super Bowl. I was shoveling my snow after the super snow weekend. I’m just not a big fan of (American) football (I’m a soccer man). What I did watch, however, were all of the Super Bowl commercials. Those that know me, know that [...]

Continue reading about Top 3 Super Bowl Commercials 2010

Geno on December 18th, 2009

Back in July in my Global Advertising to Shrink, Online Marketing to Grow post I quoted Forrester’s report on US Interactive Marketing Spend which projects a substantial growth of digital marketing in the course of the next 4 years. As this year is coming to an end, it seems appropriate to look into the future, [...]

Continue reading about Top 7 Interactive Channels to Keep an Eye on

Geno on November 25th, 2009

A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook:

A day earlier IKEA published a video on how they are using Facebook by kidnapping the platform’s [...]

Continue reading about Facebook Advertising: IKEA Thinks Outside the Box

Geno on September 5th, 2009

I love beautifully created ads, and one of them was shown to me by my wife as she was browsing through the September issue of the “Parent & Child” magazine this morning. It’s an ad by Nestle, and it’s for their new snack size Drumsticks (they call the new product – Lil’ Drums). It requires [...]

Continue reading about Ingenious Magazine Ad Brings Product & Deal Alive

Interesting forecast data (on global advertising vs interactive marketing) has been published a few days ago by Forrester Research and ZenithOptimedia.
Here is my summary:

Global advertising market is expected to decline 8.5% this year (North America – 10.3%)
Overall advertising budgets will decline as well
In 2009 newspaper ad spend will drop 14.7%, magazines – 16.7%, TV – [...]

Continue reading about Global Advertising to Shrink, Online Marketing to Grow

Today I have decided to put together a list of posts, articles and discussions I have enjoyed in the course of the past week. Some of them are related to affiliate marketing and affiliate program management, while others address the areas of marketing and advertising that I am personally fascinated with. I hope you will [...]

Continue reading about Useful Articles on Marketing, Design and Advertising

Not too long ago I posted images of 5 creative advertising ideas which caught my eye in the past.
Today Jeff Sexton of FutureNow has posted an excellent article on the why, the how, and the what for behind all of these outstanding billboards that blast our imagination, and make it click inside of mind (or [...]

Continue reading about Borrow from Billboards: Visual Scandal & Imagination Blast

Geno on April 16th, 2009

Call them creative, brilliant, genius, outstanding, or anything else… They are truly worth admiring.
Many of you know that I collect these, and today I’ve decided to publish the top 5 advertising ideas that I’ve collected to date. Here they are:
#1 – WMF Knives

#2 – Coca Cola

#3 – BMW’s Response to Audi’s Billboard Challenge

#4 – FedEx [...]

Continue reading about Genius Advertising Ideas