Geno on October 24th, 2011

Between yesterday and today, a sequence of events has happened, raising an important question… Let me quickly reproduce them for you: I found a product I was interested in. It was one of the major — one of the top ones on The Top 500 List — e-tailers selling it. I placed my order through [...]

Continue reading about Bypassing the Affiliate: Coincidence or Strategy?

Geno on September 6th, 2011

Every time I buy something I try to do it through an affiliate link (my modest attempt to ensure affiliate marketing does grow to $4 billion by 2014). That is why you’ll often see me tweeting out requests for an affiliate link to this or that merchant… So, prior to placing an order I (a) [...]

Continue reading about Concise Example of Solid Affiliate Program Policy

Geno on April 26th, 2011

An affiliate program manager who is working on her affiliate program agreement wrote: I was looking through your site and the sample TOS you provide and came across paragraph 8.4. Two quick questions: Should we not allow our affiliates to have popups/popunders (even surveys)? Should we allow our affiliates to use cloaking codes to redirect [...]

Continue reading about Unwanted Affiliate Behavior To Watch Out For

Today is the day when I’m starting to use videos in my blog, and I have decided to devote the first one to a question we’ve been discussing with Nancy (aka 2busy) via e-mail after she posted this comment of hers in my blog. After reading her comment I came up with a term “merchant [...]

Continue reading about Merchant Naivete or Common Problems of Affiliate Programs