Run a Login-Based Affiliate Website? Provide Access to Get Approved

Posted onLeave a commentCategoriesThoughts for Affiliates

User-authenticated websites are commonplace these days. And many affiliates — from such power players as Bank of America and ShopDiscover to smaller websites — make their offers available only to registered users, putting most of the website behind the login form. And such strategy absolutely understandable. However, if you run a login-based website that monetizes Read More …

Tips (for Social Media Affiliates) to Get Your Application Approved

Posted on2 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Did you know that Facebook is headquartered in Kingston, Jamaica? Neither did I. But at the first glance the below affiliate application makes it appear just like this: While many affiliate managers and merchants/advertisers are still very cautions about affiliates who use social as their primary method of promotion (and understandably so!), there are ways Read More …

Affiliate Managers, Beware of Impersonators!

Posted on7 CommentsCategoriesAffiliate Program Management

Earlier this morning, as I was going through affiliate applications into one of our clients’ affiliate programs, this one really made me raise an eyebrow: I’ve known Anita Campbell for years, and have personally been active on her BizSugar.com website/aggregator. And what affiliate manager wouldn’t be happy should a resource like BizSugar apply into their Read More …

Affiliates Do Not Always Read Program Policies Before Applying

Posted on7 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Back in late 2009 I ran a poll which revealed that only 38% of affiliates, generally, pay good attention to affiliate program agreements before submitting their application (24% always, 14% often). Here’s that pie-chart: Based on the above data, I’ve been strongly recommending merchants to include a Summary of their affiliate program agreement before the Read More …

10 Mistakes To Avoid If You Want Affiliate Application Approved

Posted on12 CommentsCategoriesThoughts for Affiliates

Over the past two weeks I have set-up and launched several new affiliate programs. They all outsourced their affiliate program management to us. So, now that they’re up, we have hundreds of new affiliate applications to review. Looking through some of the newer ones this morning, I couldn’t help but highlight the mistakes and problems Read More …

How to Evaluate Affiliate Applications

Posted onLeave a commentCategoriesAffiliate Program Management

I am currently training an in-house affiliate program manager who has been hired to manage an affiliate program in the Flowers & Gifts vertical/category. As we’re going through the process, she is asking some good questions. Her following ones about affiliate applications inspired this blog post: What type of affiliates do you decline? One application Read More …

Analyze Affiliate Feedback (on ShareASale) to Prevent Affiliate Fraud

Posted onLeave a commentCategoriesAffiliate Program Management

Affiliate fraud can take can take different forms. Most of them as well as the ways to prevent these from happening were discussed here. Today I’d like to draw affiliate program managers’ attention to one particular feature available to merchants on one particular network. I am a strong believer that good work deserves good praise. Read More …

Most Top Google Affiliate Network Programs Work in Manual Mode

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

In the manner of my recent experiment with LinkShare premium advertisers, today I have conducted a similar test with the top affiliate programs on Google Affiliate Network. Having sorted advertisers by “Payout Rank”, I have applied to 100 4-bar ones (since each bar “represents one quarter of the advertisers payout to the network”, these would Read More …