Every day there are a number of routine tasks I have to perform. Among them: (i) review of affiliate applications, (ii) response to emails, and (iii) review of blog comments that have queued up in the moderation queue of this blog.
Every day among the good ones, there are also bad and silly ones. Today my [...]

Continue reading about 3 Worst Of Awards: Affiliate Application, Email & Blog Comment

About a month ago, I made a blog post on the 3 signs that tell you to decline an affiliate application. It was an international (i.e. non-US) affiliate, and an Ireland-based search and affiliate marketer, Dave Davis quickly commented:
Wow, awesome seeing the “other side” of the applications. This example is an absolute shocker.
Would love to [...]

Continue reading about Good Affiliate Application or What Affiliate Managers Want to See

Over the past few days I have reviewed over a hundred of affiliate applications into a program I manage, but 3 particularly stood out. One of them was from the UK, one from Serbia and one from Indonesia. These applications can be gathered into one group, because all three had one thing in common — [...]

Continue reading about Trademarks in Affiliate Domains: a Cause for Concern?

Geno on July 14th, 2010

Nearly every day I get applications from affiliates that are either hoping to get approved by an inattentive affiliate program manager, or aren’t really thinking much about how their application looks to the manager.
If you want your affiliate application declined, here’s a 3-step guide for you (satisfying any 1 of the 3 “requirements” will do):

Have [...]

Continue reading about 3 Signs You Do Not Want That Affiliate

Automatic Approval of Affiliate Applications (AAAA) is a mistake commonly spread among new and seasoned affiliate program managers alike. If automatic declines of affiliate applications can be destructive to the development of your affiliate program, automatic approvals may end up costing the merchant significantly more than an auto-declined application.
The main reason for the danger of [...]

Continue reading about Why Automatic Approval of Affiliates is Always Dangerous

I’ve conducted an experiment whereby a newly opened affiliate account, which had one website listed, applied into 4 affiliate programs. All of these programs were in the niche absolutely unrelated to the niche that the affiliate website was listed in. The first three responses were:

So, two pending applications, and one automatic approval.
The response from the [...]

Continue reading about Automatic Approval of Affiliate Applications is Dangerous

Geno on May 10th, 2010

When as a Commission Junction advertiser/merchant you get a “Publisher Country Change” notification (see example below) in your network mailbox, treat it as a red flag.

In my experience, in the majority of cases it means nothing good. C’mon! How often do people change the country of their residence from USA to Kenya or China as [...]

Continue reading about Watch Out for Country Changers!

Yesterday I have mentioned how some advertisers/merchants choose to automatically decline affiliates that fit (or don’t) certain criteria. Today I have done some testing, and would like to illustrate what I mean.
I started a brand new affiliate account with Commission Junction, placing my affiliate website into the “Marketing” category, and listing “Web site / Content” [...]

Continue reading about Automatic Decline of Affiliate Applications — Bad Practice

Geno on November 11th, 2009

Here is a profile screenshot for an affiliate who has applied into one of the affiliate programs I know:

This application got declined on the following 5 reasons. These are the things that are very frequently happening with affiliate applications, and I think it is important to devote my today’s post to it. If you want [...]

Continue reading about 5 Things to Do to Get Affiliate Application Declined

Geno on October 21st, 2009

Just had a new publisher apply into one of the affiliate programs we manage on the Google Affiliate Network. The affiliate’s website opened just fine in my Internet Explorer, but Mozilla Firefox gave me a warning a part of which you are seeing above.
Are you checking affiliate websites for malware prior to making your [...]

Continue reading about Attack Sites, Malware and Safe Browsing Diagnostic