It appears that while I do my best to take note of positive news and developments in the industry it is when I blog about problems (read: a negative news/issues) that I get most interest and participation from my readers. And unfortunately this is natural… But today I’d like to focus on the good — [...]
I am currently training an in-house affiliate program manager who has been hired to manage an affiliate program in the Flowers & Gifts vertical/category. As we’re going through the process, she is asking some good questions. Her following ones about affiliate applications inspired this blog post: What type of affiliates do you decline? One application [...]
Continue reading about How to Evaluate Affiliate Applications
Affiliate fraud can take can take different forms. Most of them as well as the ways to prevent these from happening were discussed here. Today I’d like to draw affiliate program managers’ attention to one particular feature available to merchants on one particular network. I am a strong believer that good work deserves good praise. [...]
Continue reading about Analyze Affiliate Feedback (on ShareASale) to Prevent Affiliate Fraud
A regular reader of my blog has emailed me: I am new to the title of “Affiliate Manager” and I’m having a hard time discerning what classifies an affiliate as a “good” or “bad” affiliate. Do you have a “list” of what to look for when it regards accepting/declining affiliate applications? I don’t know what [...]
Continue reading about Affiliate Application: Watch Out for These 10 Red Flags
In the manner of my recent experiment with LinkShare premium advertisers, today I have conducted a similar test with the top affiliate programs on Google Affiliate Network. Having sorted advertisers by “Payout Rank”, I have applied to 100 4-bar ones (since each bar “represents one quarter of the advertisers payout to the network”, these would [...]
Continue reading about Most Top Google Affiliate Network Programs Work in Manual Mode
I have conducted an experiment, and applied to 107 advertiser/merchant affiliate programs which are listed in LinkShare‘s “Premium Advertisers” section: The results were quite interesting: 18 merchants auto-approved me into their affiliate programs right away (i.e. without even seeing my website), 10 automatically declined my application (again, without even reviewing my website), and the rest [...]
Continue reading about Over 26 Percent of LinkShare Premium Advertisers in Auto Mode
Today I’ve had Caterpillar apply into an affiliate program I manage. At least so it looked from the URL on the application. Had it happened 5 or 6 years ago I would have probably even gotten excited about it. But not today. As an affiliate program manager you do not want to get too excited [...]
This is not the first time it is happening with me. So, I’ve decided to blog about it. Every once in a while, I get an affiliate application in, which does have a URL of the website (good thing), but when I try to review the website, I get a page that asks for login [...]
Continue reading about 3 Crucial Affiliate Application Components for Membership Sites
About a month ago, I made a blog post on the 3 signs that tell you to decline an affiliate application. It was an international (i.e. non-US) affiliate, and an Ireland-based search and affiliate marketer, Dave Davis quickly commented: Wow, awesome seeing the “other side” of the applications. This example is an absolute shocker. Would [...]
Continue reading about Good Affiliate Application or What Affiliate Managers Want to See
3 Worst Of Awards: Affiliate Application, Email & Blog Comment
Every day there are a number of routine tasks I have to perform. Among them: (i) review of affiliate applications, (ii) response to emails, and (iii) review of blog comments that have queued up in the moderation queue of this blog. Every day among the good ones, there are also bad and silly ones. Today [...]
Continue reading about 3 Worst Of Awards: Affiliate Application, Email & Blog Comment