Not too long ago I’ve given ShareASale credit for a convenient mass banner upload function for merchants. It is convenient, and makes complete sense, saving affiliate program managers a lot of time for more fun things (than banner upload) to do.
Just like the mass banner upload, I personally could really use a mass banner/link editing [...]
Continue reading about Affiliate Networks, Give Us Mass Banner / Link Edit Function
I manage an affiliate program for a merchant who is simultaneously utilizing two affiliate networks: Commission Junction and ShareASale.
I’ve just had to upload 6 new banners to each network, and in one case it took me 8+ times longer than in the other. Here are the details:
Commission Junction – 6 minutes 8 seconds (or 368 [...]
Continue reading about ShareASale vs Commission Junction: Banner Upload Convenience
I have just received an affiliate-geared newsletter from the affiliate program manager at FootballFanatics.com, and it instantly reminded me of the topic I’ve wanted to talk about for a while. It’s the topic of dynamic affiliate banners. Are you using these in your affiliate program? If you aren’t, you should be, as it will immediately [...]
Continue reading about Beat Your Competition Using Dynamic Affiliate Banners
You’ve made a decision to start an affiliate program, decided on the tracking platform to use, and now you’re facing multiple questions, one of which may be worded this way: How do I put together best possible banners for affiliates to use for my program?
To a great extent, this question has already been answered in [...]
Continue reading about Improve Banner Conversion with Competitive Intelligence
Ever since the day it was published, the What Size Banners Should an Affiliate Program Have? post has been one of the most frequently demanded ones in my blog. However, while I did cover the most popular banner sizes in it, I made no mention of the banner file size at all.
Surprisingly, most major affiliate [...]
Continue reading about What Size Should Affiliate Banner Files Be?
Yesterday after I wrote about creating effective landing pages for coupons campaigns, a merchant wrote to me:
I am working on banners for my affiliate program. Read your article on the mistakes to avoid. Could you please provide examples of banners done correctly? [bold font mine]
The above question gave me the idea for this post. Just [...]
Not too long ago I posted images of 5 creative advertising ideas which caught my eye in the past.
Today Jeff Sexton of FutureNow has posted an excellent article on the why, the how, and the what for behind all of these outstanding billboards that blast our imagination, and make it click inside of mind (or [...]
Continue reading about Borrow from Billboards: Visual Scandal & Imagination Blast
Not too long ago I posted images of 5 creative advertising ideas which caught my eye in the past.
Today Jeff Sexton of FutureNow has posted an excellent article on the why, the how, and the what for behind all of these outstanding billboards that blast our imagination, and make it click inside of mind (or [...]
Continue reading about Borrow from Billboards: Visual Scandal & Imagination Blast
Now that you know what banner sizes you want to cover, it is important to know what mistakes to avoid while creating the banners for your affiliate program.
Apart from the lack of 88×31 buttons and seasonal banners (preferably dynamically renewing depending on what holiday is approaching), there are mistakes that I see being repeated by [...]
Continue reading about 10 Mistakes to Avoid While Creating Affiliate Banners
This is a very important question regardless of whether you are going to market products or services through the affiliate channel. If it is the former, you will pay a lot of attention to deep-linked text links, conveniently formatted and well-categorized data feed, but you will have to have both general banners and holiday-specific ones. [...]
Continue reading about What Size Banners Should an Affiliate Program Have?
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