You’ve made a decision to start an affiliate program, decided on the tracking platform to use, and now you’re facing multiple questions, one of which may be worded this way: How do I put together best possible banners for affiliates to use for my program?
To a great extent, this question has already been answered in [...]
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Ever since the day it was published, the What Size Banners Should an Affiliate Program Have? post has been one of the most frequently demanded ones in my blog. However, while I did cover the most popular banner sizes in it, I made no mention of the banner file size at all.
Surprisingly, most major affiliate [...]
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Yesterday after I wrote about creating effective landing pages for coupons campaigns, a merchant wrote to me:
I am working on banners for my affiliate program. Read your article on the mistakes to avoid. Could you please provide examples of banners done correctly? [bold font mine]
The above question gave me the idea for this post. Just [...]
Not too long ago I posted images of 5 creative advertising ideas which caught my eye in the past.
Today Jeff Sexton of FutureNow has posted an excellent article on the why, the how, and the what for behind all of these outstanding billboards that blast our imagination, and make it click inside of mind (or [...]
Continue reading about Borrow from Billboards: Visual Scandal & Imagination Blast
Now that you know what banner sizes you want to cover, it is important to know what mistakes to avoid while creating the banners for your affiliate program.
Apart from the lack of 88×31 buttons and seasonal banners (preferably dynamically renewing depending on what holiday is approaching), there are mistakes that I see being repeated by [...]
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This is a very important question regardless of whether you are going to market products or services through the affiliate channel. If it is the former, you will pay a lot of attention to deep-linked text links, conveniently formatted and well-categorized data feed, but you will have to have both general banners and holiday-specific ones. [...]
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