This morning as I was reviewing affiliate applications in our clients‘ programs, I had to dig into one specific affiliate’s feedback (it was a ShareASale-based affiliate program, and they equip their advertisers with this great feature). It was their negative score that raised a red flag. This affiliate positioned himself […]
Setting Violator's Commissions at Zero Hurts Other Affiliates Read More »
While I strongly disagree that the highest affiliate program “payout” is the best criteria for choosing an affiliate program (because the actual payout you’ll get will always be determined by a combination of the affiliate program’s commissions, conversion rate, and reversal rate), today I’d like to address a question that
How To Find Out Affiliate Program's Highest Pay (Commissions) Read More »
Yesterday as I was adding new coupons for a ShareASale-based affiliate program I have noticed a little (but a very significant) addition to one of the fields you can fill out when adding a coupon/deal to the network. They now have a field for special commission to be applied on
ShareASale — Affiliate Network That Cares About Affiliates Read More »
A merchant has emailed me the following text: I would like to know what is the range of percentage paid out in the affiliate program? Someone told me it is between 3% to 25%. Is that right? What is the lowest rate you have seen so far? the median? and
Affiliate Commission Range Question Read More »
I’ve had a merchant approach me with a basic question, but since many other merchants who are also new to affiliate marketing may wonder about the same things, instead of just replying to him via email, I am posting my reply below. This particular merchant is considering starting his first-ever
How to Read Affiliate Program Statistics & Calculate Commission Read More »
Today I am starting a series of posts (I am not planning to publish them in a consecutive manner, but new ones will be added as I come across the issues to address), and a whole new category – Affiliate Marketing Fallacies. In this rubric I will be covering the
Misconception: Only High Commissions Attract Affiliates Read More »
So you have decided to start an affiliate program. One of the very first question that you will have to deal with is what to set the program’s commission rate at. There are various opinions on how to calculate it. My short advice is this: a) Calculate the maximum that
How To Calculate Affiliate Commission Rate Read More »
With common regularity both affiliates, and merchants wonder what is a commission locking period. Let’s take ShareASale (SaS) for one example. On this affiliate network for every transaction in their reports merchants see a “lock date” (see example below): Affiliates, on the other hand, see both the “lock date”, and
Locking Periods and Lock Dates in Affiliate Marketing Read More »
A merchant, who has recently started an affiliate program emailed me the following question: Affiliates are currently being credited their commission at the moment of sale. What if an order gets canceled, or we sell something that is no longer in stock? First of all, make sure you it is
Do Affiliates Get Commission on Canceled Orders? Read More »
Every once in a while affiliates post (in blog, forum, or other social media channel) about merchants lowering the affiliate commission rates in their affiliate programs. History also testifies that this happens not only with smaller brands, but larger online merchants were caught doing this as well. Some justify commission
Lowering Affiliate Commission Rates = Big Mistake Read More »