affiliate communication Archives - Affiliate Marketing Blog by Geno Prussakov
Julian Henrichs on March 18th, 2015

At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I have a pleasure of welcoming him as AM Navigator’s newest guest author. Meet Julian Henrichs and read his first post below. If you knew […]

Continue reading about Can Robots Take Over Affiliate Management?

Simon Swan on October 15th, 2014

Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support your program and having set […]

Continue reading about An Affiliate Marketing Action Plan: The 5 Cs Approach

Graham Jenner on March 6th, 2013

I always talk about affiliate marketing as a business that relationships are important. Getting to know your affiliates, speaking to them regularly while taking an interest in their business, results in better performance for everyone. But can you talk too much? Like most people it can get very busy when you are an affiliate.  Some […]

Continue reading about When Is It Cool To Call?

Geno Prussakov on September 20th, 2012

1986 was a bad year. In January there was the space shuttle Challenger disaster. Do you remember that one? I turned 9 just the day before it happened, and even thought we were following it from behind the Iron Curtain, I still remember that day well. But did you know that “the incident was caused […]

Continue reading about Communication Channel Breakdown – Major Affiliate Marketing Problem

Geno Prussakov on August 16th, 2012

Earlier this week I participated on an exciting Affiliate Summit East 2012 panel [announced earlier here] where Eva Klein, Tony Pantano, Brook Schaaf, and yours truly discussed the importance of building high-impact relationships in affiliate marketing. Tony was looking at things from an affiliate standpoint, Brook was focusing more on relationships with internal team and […]

Continue reading about 5 Keys to Building High-Impact Relationships in Affiliate Marketing

Affiliate Summit, the industry’s major conference, is only 45 days away. I am, of course, alluding to this year’s East Coast conference which is set to take place in the already-traditional Hilton New York on August 12-14, 2012. I will be speaking at the conference, participating in a panel on the importance of building relationships […]

Continue reading about Share Your Thoughts – Get a Free Affiliate Summit East 2012 Pass!

With great excitement we bring you the first-ever guest post at AM Navigator’s blog. We loved Graham Jenner‘s approach, and happily accepted his contribution. Should you want to contribute to this blog as well, email us. I read with interest Geno’s recent post about a drop in open rates on email newsletters. It flagged an […]

Continue reading about Improving Open Rate of Your Communication: 5 Tips From Top Publisher

It has been some time since I’ve last addressed the subject of email newsletter open rates, and today as I was analyzing the data of two different Commission Junction-based affiliate programs, I couldn’t help but notice the drop. 2009 In this post I wrote that the registered open rate was 17.65%. 2012 In a 3-year-old […]

Continue reading about Affiliate Newsletter Open Rates Drop 9%: Analysis & Recommendations

Earlier this morning thousands of affiliates received a newsletter that looked like this: And while it is fairly easy to figure out who the merchant was, it is not any particular brand that I would like to draw your attention to. There is an affiliate program management (or more specifically, an affiliate communication) problem. Newsletters […]

Continue reading about Affiliates Are Marketers, Not Customers. They Need Tools, Not Carrots

Geno Prussakov on January 26th, 2012

A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase that is losing its true […]

Continue reading about Proactive Affiliate Management and Communication