An Affiliate Marketing Action Plan: The 5 Cs Approach

Posted on2 CommentsCategoriesAffiliate Program Management

Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support your program and having set Read More …

Communication Channel Breakdown – Major Affiliate Marketing Problem

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

1986 was a bad year. In January there was the space shuttle Challenger disaster. Do you remember that one? I turned 9 just the day before it happened, and even thought we were following it from behind the Iron Curtain, I still remember that day well. But did you know that “the incident was caused Read More …

5 Keys to Building High-Impact Relationships in Affiliate Marketing

Posted on3 CommentsCategoriesAffiliate Program Management

Earlier this week I participated on an exciting Affiliate Summit East 2012 panel [announced earlier here] where Eva Klein, Tony Pantano, Brook Schaaf, and yours truly discussed the importance of building high-impact relationships in affiliate marketing. Tony was looking at things from an affiliate standpoint, Brook was focusing more on relationships with internal team and Read More …

Share Your Thoughts – Get a Free Affiliate Summit East 2012 Pass!

Posted on17 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Affiliate Summit, the industry’s major conference, is only 45 days away. I am, of course, alluding to this year’s East Coast conference which is set to take place in the already-traditional Hilton New York on August 12-14, 2012. I will be speaking at the conference, participating in a panel on the importance of building relationships Read More …

Improving Open Rate of Your Communication: 5 Tips From Top Publisher

Posted on7 CommentsCategoriesAffiliate Program Management

With great excitement we bring you the first-ever guest post at AM Navigator’s blog. We loved Graham Jenner‘s approach, and happily accepted his contribution. Should you want to contribute to this blog as well, email us. I read with interest Geno’s recent post about a drop in open rates on email newsletters. It flagged an Read More …

Affiliates Are Marketers, Not Customers. They Need Tools, Not Carrots

Posted on2 CommentsCategoriesAffiliate Program Management

Earlier this morning thousands of affiliates received a newsletter that looked like this: And while it is fairly easy to figure out who the merchant was, it is not any particular brand that I would like to draw your attention to. There is an affiliate program management (or more specifically, an affiliate communication) problem. Newsletters Read More …