A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase that is losing its true [...]
Continue reading about Proactive Affiliate Management and Communication
It appears that while I do my best to take note of positive news and developments in the industry it is when I blog about problems (read: a negative news/issues) that I get most interest and participation from my readers. And unfortunately this is natural… But today I’d like to focus on the good — [...]
Earlier this morning I tweeted something out (and received an quick reaction from an affiliate): Immediately people started emailing me for the details. So, here is the text that I was referring to (names removed; we’re trying to learn from the mistakes of others, and not point fingers): Dear Affiliates for many months [Name of [...]
Continue reading about Major Affiliate Communication Failure
A year ago when blogging about communication with affiliates at Econsultancy.com I summarized that while electronic messaging is by far the most preferred method (by affiliates), “the second avenue you want to be actively utilizing is your own company’s website” because almost 22% of affiliates [AffStat 2010 data] chose it by voting for either company [...]
Continue reading about Affiliate Program Managers Must Blog. Here’s Why…
When running an affiliate program on a tight budget you inevitably face a challenging reality: good tools normally cost good money. You, on the other hand, may not necessarily have enough to invest into all of the paid tools you may need. Do not despair! There is a number of great tools out there that [...]
Continue reading about 10 Free Tools for Affiliate Program Management
It so happened that over the past few weeks I’ve been doing a lot of online shopping, and while altogether sad/uncomfortable it was interesting to register some of the mistakes online merchants (aka e-tailers) make. As I was watching them commit their mistakes, I couldn’t help but also make parallels with affiliate program management. Today [...]
Continue reading about 3 E-tailer Mistakes and Affiliate Program Management Parallels
It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf they are being sent out. This often happens when the program is being managed by an OPM (outsourced program management) agency, and at times also when the merchant [...]
Continue reading about Email Address Makes a World of Difference
Recent Comments