The very last Affiliate Summit West 2010 session that I have attended has been the “Creating Lasting Publisher & Advertiser Relationships” panel. It was a good and well-balanced panel — with three publishers (Offers.com, FatWallet, and Cashbaq) and two advertisers (Target.com and Overstock.com) participating. One thing that especially did my heart good was the emphasis [...]
Continue reading about Broadcasting Versus Two-Way Communication
We hear it being repeated time again: affiliate marketing is a relationship industry. But how do affiliate program managers build the relationships? One way is by attending events like the upcoming Affiliate Summit, or other affiliate gatherings where you can meet affiliates face to face; another one — by participating in affiliate marketing forums where [...]
Continue reading about Birthdays and Manager-Affiliate Relationship
Let me start by saying this: I admire AJ Madison’s customer support, aggressive pricing, and marketing methods. What follows in this post stems from an unfortunate affiliate experience that serves as a vivid illustration of the affiliate communication channel breakdown. While it may in no way be characteristic of the overall brand, it must be [...]
Continue reading about Poor Affiliate Communication: AJ Madison Case
In a reply to my recent “Most Affiliate Newsletters Never Get Opened” post a super affiliate and good friend of mine, Mike Allen, posted:
I know affiliate managers likewise don’t read all the email messages they receive from affiliates. And I have the numbers to prove it.
I thought: “I’ll bite!” And sure enough, Mike did have [...]
Continue reading about Do Affiliate Program Managers Open Emails?
Some view the communication channel as “the means by which messages get from one individual to another” (Rogers, E.M. (1983), Diffusion of Innovations, p. 17). To me, such a definition allows for a one-way street scenario — when the messages do get announced, but the feedback/cooperation component is lacking. I personally believe that an effective [...]









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