In over 7 years of managing affiliate programs I have never seen this happen, and when I did I simply loved it, and surely took a screenshot to share with other affiliate program managers and affiliates.
After approval into an affiliate program, an affiliate emailed me the following text:
While I approve all of my affiliates manually [...]
Communication failures abound in affiliate marketing. Every day merchants are mistreating their affiliate partners but failing to keep them informed on what’s going on in their affiliate marketing programs. And here I’m not referring to keeping affiliates up-to-date on the customer-oriented promos and bestselling products, sales [...]
Continue reading about Communication Failures in Affiliate Marketing
A few days ago, I published a brief article based on the data retrieved from both Econsultancy’s U.S. and U.K. 2009 Affiliate Census reports, and from the newest Affiliate Summit’s 2010 AffStat Report. The article was entitled: Communication with Affiliates: Methods and Frequency, and appeared at Econsultancy.com.
I think everyone had it all pretty clear in [...]
Continue reading about Do Affiliates Want Relationship, Communication, or Neither?
The very last Affiliate Summit West 2010 session that I have attended has been the “Creating Lasting Publisher & Advertiser Relationships” panel. It was a good and well-balanced panel — with three publishers (Offers.com, FatWallet, and Cashbaq) and two advertisers (Target.com and Overstock.com) participating. One thing that especially did my heart good was the emphasis [...]
Continue reading about Broadcasting Versus Two-Way Communication
We hear it being repeated time again: affiliate marketing is a relationship industry. But how do affiliate program managers build the relationships? One way is by attending events like the upcoming Affiliate Summit, or other affiliate gatherings where you can meet affiliates face to face; another one — by participating in affiliate marketing forums where [...]
Continue reading about Birthdays and Manager-Affiliate Relationship
Let me start by saying this: I admire AJ Madison’s customer support, aggressive pricing, and marketing methods. What follows in this post stems from an unfortunate affiliate experience that serves as a vivid illustration of the affiliate communication channel breakdown. While it may in no way be characteristic of the overall brand, it must be [...]
Continue reading about Poor Affiliate Communication: AJ Madison Case
In a reply to my recent “Most Affiliate Newsletters Never Get Opened” post a super affiliate and good friend of mine, Mike Allen, posted:
I know affiliate managers likewise don’t read all the email messages they receive from affiliates. And I have the numbers to prove it.
I thought: “I’ll bite!” And sure enough, Mike did have [...]
Continue reading about Do Affiliate Program Managers Open Emails?
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