In a reply to my recent “Most Affiliate Newsletters Never Get Opened” post a super affiliate and good friend of mine, Mike Allen, posted: I know affiliate managers likewise don’t read all the email messages they receive from affiliates. And I have the numbers to prove it. I thought: “I’ll bite!” And sure enough, Mike [...]
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Some view the communication channel as “the means by which messages get from one individual to another” (Rogers, E.M. (1983), Diffusion of Innovations, p. 17). To me, such a definition allows for a one-way street scenario — when the messages do get announced, but the feedback/cooperation component is lacking. I personally believe that an effective [...]
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