Earlier this week, it was announced that “the Council of the European Union has approved new legislation that would require Web users to consent to Internet cookies”. The text of the legislation reads:
Third parties may wish to store information on the equipment of a user, or gain access to information already stored, for a number [...]
Continue reading about EU Law on Cookies, Affiliate Marketing, Wider Implications
I have a ZoneAlarm® Pro Firewall installed on my machine. This morning when I turned my computer on, it ran a routine scan for spyware and threats, and deleted the following cookies:
Two of the above (Apmebf and Qksrv) are Commission Junction (CJ) cookies, and one (Linksynergy) is a LinkShare cookie. All of these are set [...]
Continue reading about Irony: Firewall Deletes Its Own Affiliates’ Cookies
I have a ZoneAlarm® Pro Firewall installed on my machine. This morning when I turned my computer on, it ran a routine scan for spyware and threats, and deleted the following cookies:
Two of the above (Apmebf and Qksrv) are Commission Junction (CJ) cookies, and one (Linksynergy) is a LinkShare cookie. All of these are set [...]
Continue reading about Irony: Firewall Deletes Its Own Affiliates' Cookies
Really interesting results of a study on cookie retention have been published in one of the Sun Microsystems blogs yesterday. In his “Web Analytics Analyzed” blog Paul Strupp has revealed the following chart which demonstrates “what percent of users returning after X days on the same computer still have the same cookie”:
The key numbers/findings of [...]
Continue reading about Cookie Retention Study Reveals Important Data
I have blogged about the problem of disabled cookies, and how situations when the end users refuse to accept cookies may hurt the affiliate tracking. In my response I have mentioned that there is one “if” and that is “if the platform chosen by the merchant relies on cookies for tracking” then the tracking will [...]
Continue reading about Cookie-less or Cookie-free Affiliate Tracking Solutions
Another good question was emailed to me by a merchant who is considering starting an affiliate program, and read my previous post on affiliate cookies and whether a shopper can have cookies from more than one affiliate on his/her computer. The question was:
What if the shopper has decided to browse the Internet in the highest [...]
Continue reading about What if the Shopper Disables Cookies?
A merchant wrote:
I wanted to see if you knew what happened if a shopper has more than one cookie from different affiliates, and then makes a purchase.
I think this would be very likely to happen and was wondering who would get the commission, etc.
This is a very good question for someone new to affiliate marketing [...]
Continue reading about Can a Shopper Have Cookies from Different Affiliates?
When setting up an affiliate program, the question of cookie life inevitably comes up. Affiliate cookie life is the time span that starts with the consumer’s click on the affiliate link and ends on the day beyond which you, as a merchant, do not wish to remunerate the affiliate for the visitor they sent to [...]
Continue reading about Affiliate Program Cookie Life Question
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