…at least within one particular affiliate network, within one particular country. Stolen coupons have been a long-standing problem for affiliates that are receiving exclusive deals from merchants. The essence of the problem is as simple as this: You run an XYZ affiliate website A merchant gives you an exclusive coupon […]
Stolen Coupons May No Longer Be a Problem Read More »
Yesterday Yahoo! has launched a renewed website, Yahoo! Deals (where they feature “deals and online coupons from around the web”), and resurrected their Twitter account @yahoo_deals to push the coupon offers published on Yahoo! Deals [source]. I went to the Walmart coupons page (titles and meta tags of all pages
Yahoo! Deals – New Affiliate Coupons Aggregator Read More »
A few months ago I wrote how an affiliate campaign can be killed with a landing page, an unthoughtfully created one, or an altogether nonexistent one (scenario when the homepage of the website is used instead). Yesterday I’ve had two people ask me exactly the same question: 1. Do you
5 Examples of Landing Pages for Affiliate Coupon Campaigns Read More »
No month passes without me returning to the question of coupons and how they do/may affect merchants’ brands. Not too long ago, a colleague of mine, Chris Bishop of 7thingsmedia, addressed this very question in an excellent post on how to “protect [a] brand whilst competing on price and protecting
Using Online Coupons Without Compromising Brands Read More »
This is the question which every merchant who gets into affiliate marketing has to answer at some point. I have seen merchants perceive coupons and promos as variables that make one look “like a discount shop”, bringing the brand value down and hurting the image of the company. I disagree
To Coupon Or Not To Coupon? Read More »
Not too long ago I wrote about the common mistakes merchants make while creating affiliate banners. Today I would like to outline the 7 most common mistakes that merchants make while putting together affiliate coupons. 1. No Landing Pages Coupon landing pages are commonly overlooked by merchants. When the traffic
7 Common Affiliate Coupon Mistakes Merchants Make Read More »