Let me start by saying that Fiverr is a great platform used by multiple upright affiliate marketers on a multitude of reasons. Some are finding affordable help (copywriters, web designers, coders, video production services, etc), others are earning money with Fiverr’s own affiliate program, but the group to which I […]
How Rogue Affiliates Use Fiverr To Swindle Pay-Per-Lead Programs Read More »
The day before yesterday an affiliate (who runs a review website) posted the following comment under my 2009 What Is Cookie Stuffing post: Coincidentally, also the day before yesterday the industry’s famous fraud detective Kellie Stevens wrote up an article that has, undoubtedly, become a sobering one for many. Two
Affiliate Cookie Stuffing is Wire Fraud (Criminal Offense) Read More »
On March 7, 2012 BrandVerity released its Affiliate Compliance Guide. In it they cover “techniques, signs, and strategies to combat affiliate fraud” which may be draining your money even as you are reading this post now. Here are just a few interesting excerpts and a screenshot from it (all of
Why Every Merchant Must Read BrandVerity Affiliate Compliance Guide Read More »
We are now working on setting up an affiliate program for a client, and it is going to employ both a pay-per-sale, and a pay-per-lead model. The Internet Marketing Director of the company has emailed me a very good question which I would like to quickly address for the rest
How to Safeguard Your Affiliate Marketing Program Against Fraud? Read More »
Two days ago, a famous affiliate abuse and click fraud detective Ben Edelman (see my recent Econsultancy interview with him here), has revealed some alarming data on “hack-based cookie-stuffing” by rogue affiliates via a fairly new Bannertracker-script at online forums based on vBulletin (versions 4.x to 4.1.2). Here’s an abstract from
Major Online Forums Hacked by Affiliate Cookie-Stuffers Read More »
Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the
How To Detect and Fight Affiliate Fraud Read More »
Affiliate fraud can take can take different forms. Most of them as well as the ways to prevent these from happening were discussed here. Today I’d like to draw affiliate program managers’ attention to one particular feature available to merchants on one particular network. I am a strong believer that
Analyze Affiliate Feedback (on ShareASale) to Prevent Affiliate Fraud Read More »
Almost immediately after posting my 9 affiliate fraud prevention tips on Econsultancy I have received the following question from a merchant: If we do detect a fraudulent affiliate, do you think it’s standard/best practice to remove him or her from the program without paying out the commissions they’ve “earned”? “Earned”?
How to Deal with Fraudulent Affiliates Read More »
Reporting from the Affiliate Summit West 2010. The question of restricting affiliates from joining your affiliate program based on their geographical location sprung up during the Q&A session after my yesterday’s presentation, and I’ve also heard participants of the “Affiliate Program Compliance” panel touch upon it today. The main difference
Should You Block Affiliates from Certain Countries? Read More »