affiliate industry statistics Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on April 27th, 2016

Ten years ago, when I was writing my very first book on affiliate marketing, I greatly struggled with the lack of statistical data on this industry, and quoted lack of research on it in my first interviews too. In this day and age, however, there is plenty of great data out there; and today I bring you my […]

Continue reading about 20 Affiliate Marketing Stats That Will Blow Your Mind

Geno Prussakov on October 2nd, 2015

Following up on my previous post (where I summarized my findings on the top affiliate niches based on a research we’ve conducted across six U.S. affiliate networks), today I am bringing you detailed breakdowns of the categories into which the top affiliate programs fall on each of the analyzed networks. Together with the top categories and the number of […]

Continue reading about Top Affiliate Program Categories on 6 U.S. Affiliate Networks

Geno Prussakov on September 25th, 2015

Among questions most frequently asked about affiliate marketing, queries about “hot niches” and “best affiliate programs” always abound. There are various ways to reflect an affiliate program’s comparative ‘bestness’. CJ by Conversant utilizes a 5-bar scale, ShareASale places their top advertisers into a Top 100 PowerRank, Affiliate Window scores merchants according to their AWin Index. In some instances we enjoy a fairly clear understanding of the criteria […]

Continue reading about Analysis of 550 Best Affiliate Programs Reveals Top 20 Niches

Earlier this week VigLink announced the launch of its quarterly “content commerce reports.” They will be based on the data from the VigLink network of publishers/affiliates, and will be published with the goal of shedding light on key monetization metrics of the content marketing landscape. Here’s just one interesting piece of data from their very […]

Continue reading about State of Content Affiliate-Driven eCommerce: Q4 2013 VigLink Report

Geno Prussakov on November 27th, 2013

Have you heard of the Internet Retailer’s new Top Tech 2014 Guide yet? This is an eBook based on their 2012 research of “the leading solutions providers to America’s top 1,000 retailers.” Among the providers analyzed they also looked into “affiliate marketing vendors” used by North America’s leading 1,000 e-retailers. They have ranked these based […]

Continue reading about Do Affiliates Drive $230 Billion in Sales to Top 1000 US e-Retailers?

Geno Prussakov on March 13th, 2013

I can’t tell you how many times I’ve been asked about the earnings of the world’s top affiliate networks lately. So, I’ve decided to put together a blog post, aggregating the respective data. Unfortunately, not all affiliate networks release their quarterly or annual figures, and some that do, don’t single out their affiliate marketing earnings […]

Continue reading about 2012 Affiliate Network Earnings and Year-over-Year Growth

Geno Prussakov on February 4th, 2013

An affiliate network owner in a country where affiliate marketing is just developing has reached out to me recently. They are looking to attract more bloggers (and other quality content producers) to affiliate marketing, but with the majority of them monetizing via CPM and CPC models, getting them to switch to CPA models (CPS, CPL, […]

Continue reading about Statistics on Blog / Content Monetization via Affiliate Links

Geno Prussakov on January 22nd, 2013

In the course of 2012 I’ve put together two blog posts on the size of affiliate marketing: one on performance marketing worldwide, and another one on affiliate marketing Russia. Per sources quoted in the former post, in 2011 British affiliates were expected “to drive more than £5bn in e-commerce revenue.” But now we have better […]

Continue reading about British Affiliate Marketing Comprises 6% of UK Internet Economy

Geno Prussakov on October 2nd, 2012

While I do have a list of Eastern European affiliate networks here, many things have changed in the past two years (with many more than five affiliate networks available now in Russia), and it’s time for an updated (and dedicated) post on Russian affiliate networks and the overall state of affiliate marketing in Russia. Size […]

Continue reading about Affiliate Marketing in Russia: Market Size and Affiliate Networks

Geno Prussakov on February 21st, 2012

In the course of the past 5-7 days the question that I was asked more often than any other was: What is the size of affiliate marketing industry? While there is no one place which answers this one, there are hints and bits of information all around the place, and I’ve decided to gather all […]

Continue reading about Size of Affiliate Marketing Industry Worldwide