Today, on October 19 2011, at 3:00 pm UK time — or right after finishing their It’s All in the Data panel discussion which finished literally 40 minutes ago at a4uexpo London (nice timing!) — Econsultancy has released its UK Affiliate Census 2011. They haven’t had one out since 2009; so this one has certainly [...]
Continue reading about UK Affiliate Census 2011 Report is Out
The September 2011 issue of Website Magazine — which was distributed to every Affiliate Summit East 2011 attendee just a few days ago — has an interesting article where Peter Prestipino, the magazine’s Editor-in-Chief and good friend of mine, analyzes the affiliate marketing industry in light of data from 2011 AffStat Report released earlier this [...]
Continue reading about Affiliate Marketing Has High Turnover and Low Chance of Success?
On Tuesday (November 2, 2010) LinkShare affiliate network announced its Q3 2010 progress and highlights: LinkShare in Q3 2010 …more than 110 new advertisers joined the LinkShare Network in the third quarter of 2010, an increase of 25 percent compared to the same quarter in 2009. More than 1,000 advertisers are now part of the [...]
Continue reading about LinkShare vs Commission Junction: Comparing Q3 2010 Results
Last month Enconsultancy released its “Affiliate Marketing Buyer’s Guide 2010″. This 140-pager “provides details on the issues and trends affecting this £4.6 billion sector, as well as information about best practice and tips for choosing a suitable supplier”, and today I have finally found some time to browse through it. The Guide can be roughly [...]
Continue reading about 2010 Stats and Trends: UK Affiliate Marketing
I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven by email list owners who [...]
Continue reading about Emailers Refer Majority of Affiliate Marketing Transactions?
Back in March I wrote my Run Affiliate Program In-House or on Affiliate Network? post where I answered the “network vs in-house software” question from the merchant perspective. Yesterday (May 11) I’ve had a pleasure of interviewing one of the original developers of a famous affiliate program software, which led me to think of affiliate [...]
Continue reading about Do Affiliates Prefer Network-Based or In-House Affiliate Programs?
Having surveyed over a thousand of affiliates “on their methods, preferences, and strategies”, Affiliate Summit has put together its newest 2010 AffStat Report [source], and made it open to public (free of charge) yesterday, April 20. I’ve been waiting for this one to be announced, and been glad to see it coming out two months [...]
Continue reading about AffStat 2010 Reveals Key Affiliate Expectations
As the year 2009 is coming to an end, many are looking back to highlight the most popular trends and developments in their industries, and in a similar fashion I have decided to devote my today’s blog post to highlighting the top (most popular by the number of participants) affiliate polls that I’ve run in [...]
Continue reading about Top 7 Affiliate Marketing Polls of 2009
It is good to see this year being so fruitful for affiliate marketing reports. In February Econsultancy released their UK Affiliate Census 2009. In March the US Affiliate Census 2009 was published. Another great report — this time from the Affiliate Summit — is being released tomorrow, June 15, 2009. Thanks to Shawn Collins, I’ve [...]
Continue reading about AffStat 2009 Being Released. Sneak Peak.
Econsultancy has just announced the release of its long-awaited 55-page US Affiliate Census 2009. The full report may be purchased on this page. I have already had a chance to read through it, and here are some of the highlights: More than 600 affiliates took part in this first US Affiliate Census, 76% of which [...]
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