A merchant who is looking at launching an affiliate program, approached us for affiliate management services. Having looked at their website, we’ve recommended fixing the website first. Similarly to this situation, my client’s website could use some serious remodeling. But then they asked me: Do you have a checklist of […]
15 Tips: How to Create Affiliate-Friendly Websites (Landing Pages) Read More »
Co-branded landing pages are a pretty simple, yet an extremely effective, way to increase individual affiliate conversions. It is also one of the frequently-overlooked affiliate program optimization techniques. The most compelling reason to start working in this direction is the immediate conversion improvement. Here’s the data — reported on the
Use Co-Branded Landing Pages to Increase Affiliate Conversions Read More »
Back in March I posted my 5 recommendations on how to make killer landing pages. In July I showed 5 examples of well-put landing pages. Today I have conducted an analysis of specific affiliate campaigns (coupons, promos, featured products/services and product lines) run by 50 Commission Junction, LinkShare, and Google
74% of Merchants Do Not Have Landing Pages Read More »
A few months ago I wrote how an affiliate campaign can be killed with a landing page, an unthoughtfully created one, or an altogether nonexistent one (scenario when the homepage of the website is used instead). Yesterday I’ve had two people ask me exactly the same question: 1. Do you
5 Examples of Landing Pages for Affiliate Coupon Campaigns Read More »
This is the question I have been e-mailed by three different people shortly after posting my thoughts on How to Kill an Affiliate Campaign With a Landing Page. In addition to doing everything contrary to how things are described in that post, you want to also make sure that your
What Makes A Landing Page Affiliate-Friendly? Read More »
Today I would like to show merchants that run affiliate programs how a landing page could kill an affiliate program’s campaign. Unfortunately, most merchants do not do a thorough enough job when putting together landing pages for promos and coupons they offer through their affiliate programs, and I feel like
How to Kill an Affiliate Campaign With a Landing Page Read More »