Affiliate Marketing – CMO’s Least Mastered Area of Digital Marketing

Posted on2 CommentsCategoriesGeneral Discussion

A recent collaborative survey, conducted by Fanatics Media in partnership with Marketo, produced an eye-opening Chief Marketing Officer (CMO) Benchmark Report. Among the other things analyzed, the study sought to find out the most (as well as the least) mastered areas of digital marketing for present-day CMOs. Here’s what it revealed: Top 3 Mastered Areas: 69%: digital marketing/online campaigns Read More …

Affiliate Management Days San Francisco 2014: Conference Recap

Posted onLeave a commentCategoriesAffiliate Program Management, Announcements

When opening up Affiliate Management Days San Francisco 2014 I said: “It seems like it was only yesterday that I said ‘Welcome to the first-ever Affiliate Management Days conference!’ but time flies, and I’m excited to welcome you to our fifth show already!!” The fifth AM Days conference has come and gone last month, but Read More …

Pre-Conference Survey Reveals Top 3 AM Days Sessions to Attend

Posted onLeave a commentCategoriesGeneral Discussion

Exactly one month before the U.S. Affiliate Management Days 2014 show, I’ve decided to poll speakers asking them to pick 3 sessions they want to attend, or are looking at attending. Today I bring you their responses (with special thanks to those who have provided additional comments/rationale as to why exactly they have picked these Read More …

Five Reasons You Must Attend Affiliate Management Days Conference

Posted onLeave a commentCategoriesAffiliate Program Management, Announcements

Today is the last day of the (already extended) Early Bird registration period for Affiliate Management Days SF 2014. Combining the Early Bird rates with this coupon you will save nearly $740.00 on your pass. But why should you even care to attend this event? Even with this discount! Let me give you five reasons Read More …

Knowing Deadlines Saves You Money on Affiliate Management Knowledge

Posted on2 CommentsCategoriesAnnouncements

Whether you have just launched an affiliate program, need affiliate management training for your team, or are already savvy enough to go way beyond the basics, knowing certain deadlines can save you significant amounts of money. There are two affiliate management conferences coming up in the Spring of 2014: one in San Francisco on March Read More …

Affiliate Management Days Super Early Bird Rate: As Good as It Gets

Posted onLeave a commentCategoriesAnnouncements

There is only one conference in the world that focuses specifically on affiliate program management questions, issues, and challenges. It is the Affiliate Management Days conference that I started in early 2012. Since then we have already had 4 conferences: two in San Francisco, one in Fort Lauderdale, and one in London. In the course of Read More …

What Google’s Top Affiliate Management-Related Search Queries Tell

Posted onLeave a commentCategoriesAffiliate Program Management

Autocomplete is a function “built into Google Search designed to make searching faster and easier.” It “predicts and displays queries to choose from. The search queries that you see as part of Autocomplete are a reflection of the search activity of users.” [source] Try typing in “affiliate management” and Google Autocomplete will display: It is Read More …

To Speak at Affiliate Management Days SF 2014, Apply by September 6

Posted onLeave a commentCategoriesAnnouncements

It seems like only yesterday I conceived the idea of creating a niche conference — one dedicated to all things affiliate program management and affiliate program optimization. I called my brainchild Affiliate Management Days (or AM Days in short) and since our very first conference in 2012 we’ve already had four: two in San Francisco, Read More …