In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here]. In December of the same [...]
Continue reading about Are You Measuring and Analyzing or Flying Blind?
A case scenario, and question came in the email: Lets say you had an existing business, with an affiliate program already up and running for several years. You have a large amount of affiliates in that program, some very productive and some not at all. You then hired someone to be your affiliate manager… If [...]
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