I’ve been thinking a lot about one particular type of loyalty affiliates lately — the type that encourages their website visitors to fill out surveys, submit application forms, order samples, and get paid for it. Another word for this type of publishers is incentive affiliates. These affiliates frequently sell the idea to their website visitors [...]
Continue reading about Incentivized Traffic: Easy Earnings or Headache for Advertisers?
With the Winter Olympics 2010 going on, and the first ice hockey match involving the Russian team (the 2008 and 2009 world champions!) coming up in just two days, I was happy to find out that one of the Russian channels I have here in the U.S. was going to have a biographical documentary on [...]
Continue reading about Vyacheslav Bykov, True Leadership and Affiliate Management
A merchant has emailed me:
A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine]
The technique of enticing coupon affiliates with exclusive codes is a widely-spread one. In simple language, it entails offering an [...]
Continue reading about What are Affiliate-Exclusive Coupon Codes?
The very last Affiliate Summit West 2010 session that I have attended has been the “Creating Lasting Publisher & Advertiser Relationships” panel. It was a good and well-balanced panel — with three publishers (Offers.com, FatWallet, and Cashbaq) and two advertisers (Target.com and Overstock.com) participating. One thing that especially did my heart good was the emphasis [...]
Continue reading about Broadcasting Versus Two-Way Communication
Reporting from the Affiliate Summit West 2010. The question of restricting affiliates from joining your affiliate program based on their geographical location sprung up during the Q&A session after my yesterday’s presentation, and I’ve also heard participants of the “Affiliate Program Compliance” panel touch upon it today. The main difference between my reply and their [...]
Continue reading about Should You Block Affiliates from Certain Countries?
Have you ever wondered how popular affiliate marketing is among bloggers. It turns out to be quite popular among those that do monetize their blogging efforts. According to Technorati’s State of the Blogosphere 2009 report, in popularity it beats paid postings, rich media ads, and is third only to display ads and search ads.
Technorati reports [...]
Continue reading about Affiliate Links — Third Most Popular Blog Monetization Method
A few days ago Russia celebrated Christmas, and while choosing a movie to watch yesterday night my attention was naturally drawn to a new film by Pavel Lungin — “Tsar” [more here and here | it's also available in the U.S. with English subtitles]. It is not an easy movie to watch. Much of it [...]
Continue reading about Tsar by Pavel Lungin and Ethics in Affiliate Marketing
There is a book co-authored by Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick, and entitled Internet Marketing: Strategy, Implementation and Practice. In the chapter on Traffic Building the authors spend some time talking about affiliate marketing. One thing that jumps right at me is the following statement:
To manage the process of finding affiliates, [...]
Continue reading about Affiliate Networks are Not Affiliate Managers
Let me start by saying this: I admire AJ Madison’s customer support, aggressive pricing, and marketing methods. What follows in this post stems from an unfortunate affiliate experience that serves as a vivid illustration of the affiliate communication channel breakdown. While it may in no way be characteristic of the overall brand, it must be [...]
Continue reading about Poor Affiliate Communication: AJ Madison Case
A case scenario, and question came in the email:
Lets say you had an existing business, with an affiliate program already up and running for several years. You have a large amount of affiliates in that program, some very productive and some not at all.
You then hired someone to be your affiliate manager…
If you could base [...]
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