Affiliate Program Management: Definition, Approaches, Risks

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Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr. Todd Dewett, likes to recommend Read More …

How Affiliate Became the Second Paid Revenue Stream in 6 Months

Posted on2 CommentsCategoriesAffiliate Program Management, Travel

Note from Geno Prussakov: Ladies and gentlemen, below you may find the first guest post by our newest guest blogger, Adrian Horvat, who has contributed the below case study. Vola.ro is the biggest online travel agency in Romania. The business grew very fast from €115,000 turnover in 2007 to €5,300,000 in 2010 and €55,000,000 turnover in Read More …

Core Responsibilities of an Affiliate Program Manager

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Just as any serious marketing campaign, your affiliate program must be managed. But what should you expect from your affiliate manager? What key responsibilities should you hold them accountable for (expecting data on them in the recurring reports)? My newest video is meant to answer all of these questions via an allegory of a building Read More …

Affiliate Networks Provide Infrastructure. Management is Separate

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I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the network to take care of Read More …

Paving the Way for Smooth Affiliate Sales

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When it comes to consideration of affiliates, advertisers usually focus on acquiring affiliates and providing them with promotional materials. However, the merchant has other responsibilities essential to sustaining a long-term and quality relationship with affiliates. Most of these responsibilities might not be what you would expect; it comes down to the nuts and bolts of Read More …

Healthy Affiliate Program is Antonymous of Quick Fix

Posted on3 CommentsCategoriesAffiliate Marketing Fallacies

Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your affiliate program is built up, Read More …

Affiliate Management LinkedIn Group: 2,000 Members Milestone

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On September 15, 2008 I started a LinkedIn group devoted to affiliate management. In late December 2010, LinkedIn announced the launch of Open Groups, but I chose to keep the “Affiliate Program Management” group a closed, and a diligently-moderated one. Due to the nature of the group, there’s more benefit in the group’s closedness than Read More …