Reversals happen. They happen to merchants, and by extension, they hit affiliates too. Of course, affiliates love programs with “no reversals” policies, but if you, as a merchant, aren’t ready to offer one, I strongly encourage you to at least stick to the following 3 best practices:
1) Locking Periods — Set the locking period in [...]
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About a month ago, I made a blog post on the 3 signs that tell you to decline an affiliate application. It was an international (i.e. non-US) affiliate, and an Ireland-based search and affiliate marketer, Dave Davis quickly commented:
Wow, awesome seeing the “other side” of the applications. This example is an absolute shocker.
Would love to [...]
Continue reading about Good Affiliate Application or What Affiliate Managers Want to See
A merchant has emailed me the following text:
I would like to know what is the range of percentage paid out in the affiliate program? Someone told me it is between 3% to 25%. Is that right? What is the lowest rate you have seen so far? the median? and the highest?
Actually, the range is much [...]
There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is.
I believe that there is a set of 15 factors all of which are closely intertwined and interdependent; [...]
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Nearly every day I get applications from affiliates that are either hoping to get approved by an inattentive affiliate program manager, or aren’t really thinking much about how their application looks to the manager.
If you want your affiliate application declined, here’s a 3-step guide for you (satisfying any 1 of the 3 “requirements” will do):
Have [...]
Continue reading about 3 Signs You Do Not Want That Affiliate
Automatic Approval of Affiliate Applications (AAAA) is a mistake commonly spread among new and seasoned affiliate program managers alike. If automatic declines of affiliate applications can be destructive to the development of your affiliate program, automatic approvals may end up costing the merchant significantly more than an auto-declined application.
The main reason for the danger of [...]
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A recent blog post by Logan Thompson made me think in the direction of “questions to ask your affiliate manager”, but in a slightly different way.
Here are the 3 questions you may have not thought of asking your affiliate program manager:
What’s your favorite drink? — Whether it is their favorite latte, or cocktail, or something [...]
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I’ve conducted an experiment whereby a newly opened affiliate account, which had one website listed, applied into 4 affiliate programs. All of these programs were in the niche absolutely unrelated to the niche that the affiliate website was listed in. The first three responses were:
So, two pending applications, and one automatic approval.
The response from the [...]
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When as a Commission Junction advertiser/merchant you get a “Publisher Country Change” notification (see example below) in your network mailbox, treat it as a red flag.
In my experience, in the majority of cases it means nothing good. C’mon! How often do people change the country of their residence from USA to Kenya or China as [...]
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