Every email sent to an affiliate threatening them with “termination” unless they do something (and here it doesn’t matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in traditional management contexts threats are demotivating. [...]
Continue reading about Motivation by Threat Never Works – Especially with Affiliates!
A frequent mistake that leaders, and managers of all kinds (including affiliate program managers), commit is failing to admit mistakes. It is a very destructive path to follow. The main reason being that it compromises your integrity, which is, actually, the most important characteristic for any leader. Addressing this problem in January 2010 at Affiliate Summit [...]
Continue reading about Integrity – Affiliate Manager’s Most Admired Characteristic
A few months ago, at an affiliate marketing conference in Israel, while discussing foundations of affiliate marketing success I touched upon the subject of proactive affiliate program management. I’m afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase that is losing its true [...]
Continue reading about Proactive Affiliate Management and Communication
One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions: (1) that, by extension, an affiliate program manager is smarter than an affiliate and (2) that all affiliates are prone [...]
Continue reading about Destructive Assumptions or Why Affiliate Management is Dead
Remember my post on picking my brain for free? Today is one of those days when someone is doing it, and, hopefully, for the benefit of others, as his questions are pretty broad and answers to them should address not only in this particular case, but help many others in the future too. I have [...]
Continue reading about How Various Online Payment Models Work in Affiliate Marketing
Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t have it, I’d like to [...]
Continue reading about 7 Reasons Why People (and Companies) Fail at Affiliate Marketing
Time flies, and lots has changed since my original announcement of the new affiliate management conference. In fact, things have even changed since the day I announced the full agenda — believe it or not, but it has expanded even further! But being a big fan of structured approaches, and easy-to-digest presentation, let me highlight [...]
Continue reading about AM Days: Latest Details and How to Save $620 on Registration
Earlier today I’ve held my Advanced Affiliate Program Management & Analysis session at Affiliate Summit West in Las Vegas, NV. I do realize that with the four sessions running consequently some people, who may have liked to attend, couldn’t be in more than one place at the same time. Also, some of my blog’s readers [...]
Continue reading about Affiliate Summit West: Advanced Affiliate Management Presentation
In the course of the past three weeks we were flooded with speaking proposals for Affiliate Management Days, the new professional forum for affiliate program managers, and everyone involved in affiliate marketing on the advertiser’s side. It wasn’t an easy task, but we’ve selected the speakers for the San Francisco 2012 conference, and the agenda [...]
Continue reading about Affiliate Management Days: 4 Keynotes, 20 Sessions, 25 Speakers
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