affiliate management Archives - Affiliate Marketing Blog by Geno Prussakov
Adrian Horvat on February 7th, 2017

Note from Geno Prussakov: Ladies and gentlemen, below you may find the first guest post by our newest guest blogger, Adrian Horvat, who has contributed the below case study. Vola.ro is the biggest online travel agency in Romania. The business grew very fast from €115,000 turnover in 2007 to €5,300,000 in 2010 and €55,000,000 turnover in […]

Continue reading about How Affiliate Became the Second Paid Revenue Stream in 6 Months

Julian Henrichs on March 18th, 2015

At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I have a pleasure of welcoming him as AM Navigator’s newest guest author. Meet Julian Henrichs and read his first post below. If you knew […]

Continue reading about Can Robots Take Over Affiliate Management?

Geno Prussakov on January 29th, 2014

Just as any serious marketing campaign, your affiliate program must be managed. But what should you expect from your affiliate manager? What key responsibilities should you hold them accountable for (expecting data on them in the recurring reports)? My newest video is meant to answer all of these questions via an allegory of a building […]

Continue reading about Core Responsibilities of an Affiliate Program Manager

I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the network to take care of […]

Continue reading about Affiliate Networks Provide Infrastructure. Management is Separate

Liliya Tyndyk on June 6th, 2013

When it comes to consideration of affiliates, advertisers usually focus on acquiring affiliates and providing them with promotional materials. However, the merchant has other responsibilities essential to sustaining a long-term and quality relationship with affiliates. Most of these responsibilities might not be what you would expect; it comes down to the nuts and bolts of […]

Continue reading about Paving the Way for Smooth Affiliate Sales

Geno Prussakov on April 25th, 2013

As I was working on a presentation for one of my upcoming speaking engagements, I had to outline a few short, solid and sobering reasons why every advertiser who has an affiliate program should actively police affiliate activity, or require their affiliate program managers to do so (reporting on it regularly). Here are the four […]

Continue reading about 4 Reasons Advertisers Should Police Affiliate Activity

Graham Jenner on March 28th, 2013

Affiliate management. It’s a term that we often throw around, and we tend to look at processes and how we can improve them. The focus tends to be on the business side of management – what margins we can afford, which affiliate brings in the most revenue, and what will be the return on our […]

Continue reading about How Can People Management Help Your Affiliate Programme?

Geno Prussakov on March 25th, 2013

Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your affiliate program is built up, […]

Continue reading about Healthy Affiliate Program is Antonymous of Quick Fix

Geno Prussakov on February 28th, 2013

On September 15, 2008 I started a LinkedIn group devoted to affiliate management. In late December 2010, LinkedIn announced the launch of Open Groups, but I chose to keep the “Affiliate Program Management” group a closed, and a diligently-moderated one. Due to the nature of the group, there’s more benefit in the group’s closedness than […]

Continue reading about Affiliate Management LinkedIn Group: 2,000 Members Milestone

Geno Prussakov on February 25th, 2013

Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide zero value. Sorry, but broadcasting […]

Continue reading about Coupon Affiliate Sites: Do (and Can) They Provide Value?