Earlier this month, I brought you a part of my Fall 2011 presentation in Israel where I talked about employing leadership principles for solid affiliate program management. Today I’d like us to turn to something else that I talked about in that speech — namely, the inevitable consequence of affiliate program mismanagement. When an affiliate [...]
Continue reading about Learn from Russia – Avoid Affiliate Brain Drain!
Affiliate Summit West 2012 is only some two weeks away, and today I’d like to draw your attention to the five breakout sessions that appear to be of immediate relevance to all affiliate program managers out there. These are also the sessions that I plan on attending. Here they are (in chronological order) with original [...]
Continue reading about 5 Sessions Affiliate Managers Must Attend at Affiliate Summit West 2012
On numerous occasions I have talked and blogged about the necessity of affiliate leadership versus affiliate management, and particularly, the importance of adapting principles of transformational leadership. I’ve also tackled this subject in my recent keynote speech in Tel Aviv, Israel, and today I’d like to show you the part of it where I discussed [...]
Continue reading about Leadership Principles for Solid Affiliate Program Management
Ladies and Gentlemen, With great pride, and slight tremble with excitement more than anything else! in my voice, I bring you………… a brand-new conference — a different conference, a professional forum geared specifically towards affiliate program managers and marketing executives responsible for their businesses’ affiliate marketing programs. It is going to be a two-day event, [...]
Continue reading about Affiliate Management Conference Launched. Save the Date!
Earlier this week Shawn Collins posted about an Affiliate Summit session I did nearly two years ago at Affiliate Summit West 2010 in Las Vegas, NV. That session was entitled 20 Affiliate Program Management Mistakes To Avoid, and you may now view it in full, and free of charge, on YouTube here (with the corresponding [...]
Continue reading about What Soviet Pasta Can Teach About Management
Yesterday evening, a hard-working affiliate, Joe Sousa, tweeted: My immediate reaction was: What better plea for sensible affiliate management could there be?! Joe replied, and a few minutes later another well-known affiliate chimed in: The problem, however paradoxical, in a nutshell, is as follows: (a) affiliates want to market merchants (being compensated on post-pay basis!), [...]
Continue reading about When Managers (or Merchants) Impede Affiliate Performance
It appears that while I do my best to take note of positive news and developments in the industry it is when I blog about problems (read: a negative news/issues) that I get most interest and participation from my readers. And unfortunately this is natural… But today I’d like to focus on the good — [...]
Earlier this morning I tweeted something out (and received an quick reaction from an affiliate): Immediately people started emailing me for the details. So, here is the text that I was referring to (names removed; we’re trying to learn from the mistakes of others, and not point fingers): Dear Affiliates for many months [Name of [...]
Continue reading about Major Affiliate Communication Failure
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