affiliate management

Coupon Affiliate Sites: Do (and Can) They Provide Value?

Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide […]

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Tips (for Social Media Affiliates) to Get Your Application Approved

Did you know that Facebook is headquartered in Kingston, Jamaica? Neither did I. But at the first glance the below affiliate application makes it appear just like this: While many affiliate managers and merchants/advertisers are still very cautions about affiliates who use social as their primary method of promotion (and

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Affiliate Managers, Beware of Impersonators!

Earlier this morning, as I was going through affiliate applications into one of our clients’ affiliate programs, this one really made me raise an eyebrow: I’ve known Anita Campbell for years, and have personally been active on her BizSugar.com website/aggregator. And what affiliate manager wouldn’t be happy should a resource

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Comment to Get a Free Chance to Win Affiliate Summit West 2013 Pass

On January 13-15 2013, a new Affiliate Summit conference will be held in Las Vegas. Their West Coast conference has traditionally been the biggest not only between the conferences that Affiliate Summit runs, but, by far, the biggest show in the industry. I was honored to have been asked to

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When Merchants (Unexpectedly) Decrease Affiliate Commissions…

On November 5 at 3:47 pm ET affiliates of a major program on one of the top affiliate networks received a notice that started as follows: The reaction to my tweeting of the above screenshot has ranged from negative [see this Tweet by Charles Born from California, or this one

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Common Misconception: The More Affiliate Networks, The Merrier

An affiliate manager has emailed me: I’m researching possibilities to grow and expand our affiliate program and would really appreciate your advice on the following: Currently our company is present as a merchant on CJ, ShareaSale and we have in-house program as well. Since you are familiar with our service,

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5 Things to Avoid When Building Affiliate Relationships

I thought I would write something about some of the pet hates I have, but also things that are likely to alienate your affiliates. This site is build towards people who want to get more from their affiliate programme. Sometimes you learn just as much from the ‘what not to

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James Martell Previews AM Days East 2012 on Webmaster Radio

Last week I had a good chat with one of the industry’s most famous veterans, James Martell, who hosts his Affiliate Buzz show on Webmaster Radio. We’ve discussed the upcoming Affiliate Management Days East 2012 at length, and you may find the full recording by clicking the image below: Here’s

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Can Affiliate Programs Exist Alongside Paid Search Marketing?

<!”If a merchant is running their own paid search campaigns, and also has an affiliate program, how can they ensure that the latter doesn’t cannibalize but compliment the other?” — this is the question that nearly every merchant wonders a few months into running their affiliate program. Some end up

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