Yesterday (on September 8, 2011) eBay Partner Network affiliates had a new feature added to their reports — one “that breaks out mobile traffic from classic (non-mobile) traffic.” Here are some screenshots that eBay has sent me to visualize the tool better: Filter Traffic by Type View Mobile Traffic eBay announced this addition to their [...]
Continue reading about ePN Mobile — New Reporting Feature for eBay Partner Network Affiliates
Known under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields lower bounce rate and better [...]
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If you run an affiliate program on Commission Junction you should have noticed a new sub-tab appear in your “CJ Account Manager” a week or two ago — the Flex ID sub-tab: I am surprised no one has blogged about it yet (maybe Commission Junction itself should start a blog where they could announce new [...]
Continue reading about Commission Junction Introduces Flex ID Mapping
An affiliate has emailed me the following question: How do you evaluate affiliate programs against one another (e.g. how does Shareasale compare to Pricegrabber, etc.) First of all, ShareASale is an affiliate network (with 3000+ affiliate programs on it), while PriceGrabber, as far as I understand, runs an in-house-based affiliate program. So, it wouldn’t be [...]
Continue reading about 5 KPIs for Affiliates to Analyze While Evaluating Programs
Are you into web analytics yet? If you want to succeed in digital marketing, you must be! All successful marketers (regardless of their focus, but especially affiliate ones) constantly measure, test, tweak and improve, replicating and perfecting what works, and cutting off what doesn’t. Below I am listing the 20 Twitter accounts which I recommend [...]
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“It is interesting that we do not see much written on affiliate marketing analytics, whereas if there is one industry that relies on analytical data especially heavily it is affiliate marketing” — this is how my newest article starts. It is one of the feature articles in the Summer 2010 issue of the Visibility Magazine. [...]
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