affiliate marketing analytics

Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers

Affiliate Program Management / By / 5 minutes of reading

Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha Lyn Fawver (@TrishaLyn) September 11, 2013 It stirred some interesting reactions (and discussions). The industry’s veteran, co-founder of Impact Radius, Todd […]

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Affiliate Marketing: Measuring Promotion Success

Affiliate Program Management, General Discussion / By / 3 minutes of reading

I wrote last month about the need for clients to share their objectives with affiliates to get the most from their programme. Objectives are also important when planning and measuring your promotions.  You could have a number of different objectives that you want to achieve but it can be best

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How AvantMetrics Revolutionizes Affiliate Marketing Analytics

Affiliate Program Management, Interviews / By / 6 minutes of reading

A few minutes ago AvantLink has officially launched AvantMetrics as a standalone affiliate marketing analytics product and brand [announcement here]. Apparently, this “click stream intelligence” functionality has been available to AvantLink clients for a while, but only directly within the network, and this has just changed. Being extremely excited about

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ePN Mobile — New Reporting Feature for eBay Partner Network Affiliates

Announcements, Thoughts for Affiliates / By / 1 minute of reading

Yesterday (on September 8, 2011) eBay Partner Network affiliates had a new feature added to their reports — one “that breaks out mobile traffic from classic (non-mobile) traffic.” Here are some screenshots that eBay has sent me to visualize the tool better: Filter Traffic by Type View Mobile Traffic eBay

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Do Not Believe Everything You See in Affiliate Program Statistics

Affiliate Program Management, Thoughts for Affiliates / By / 2 minutes of reading

Remember my Competitive Intelligence at the Service of Affiliate Program Managers article at Search Engine People which appeared there back in May of this year? If you didn’t see it yet, that would be a good place to start before continuing reading this post… If, however, you did read it

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A/B Split Testing: Definition and Popular Tools

General Discussion, Online Marketing / By / 1 minute of reading

Known under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields

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5 KPIs for Affiliates to Analyze While Evaluating Programs

Thoughts for Affiliates / By / 2 minutes of reading

An affiliate has emailed me the following question: How do you evaluate affiliate programs against one another (e.g. how does Shareasale compare to Pricegrabber, etc.) First of all, ShareASale is an affiliate network (with 3000+ affiliate programs on it), while PriceGrabber, as far as I understand, runs an in-house-based affiliate

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20 Must-Follow Web Analytics Twitter Accounts

Affiliate Tools, General Discussion / By / 2 minutes of reading

Are you into web analytics yet? If you want to succeed in digital marketing, you must be! All successful marketers (regardless of their focus, but especially affiliate ones) constantly measure, test, tweak and improve, replicating and perfecting what works, and cutting off what doesn’t. Below I am listing the 20

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