Geno Prussakov on August 30th, 2011

I had a great time speaking at a4uexpo Europe 2011 in Munich, Germany earlier this year. If there’s one European affiliate marketing conference you must be aware of, it is precisely a4uexpo. Now, as I mentioned elsewhere, a4uexpo is currently being run twice a year: in summer it’s in Munich, while in fall it’s in [...]

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Geno Prussakov on July 13th, 2011

Don’t know if you’ve heard of it yet, but there’s a new affiliate marketing conference coming up in September. It is being hosted by Plimus and will take place in the vicinity of Tel Aviv, Israel on September 13-14, 2011. The name of the conference is “Take Charge” and here’s how the organizers themselves describe [...]

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Geno Prussakov on July 6th, 2011

Six and a half weeks from now (yes, that soon!) the new Affiliate Summit is going to take place in New York City, NY. Since my blog is primarily focused on the needs, wants, concerns and demands of merchants and those appointed to oversee and grow affiliate programs (in-house or externally-based affiliate program managers), I’ve [...]

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Geno Prussakov on June 17th, 2011

While some may say there is a million and one reason to attend conferences, when it comes to conferences on marketing I like every attended trade show to bring measurable results. Then it has a truly positive ROI in my eyes (hence, a good reason to be there). Just as 74% of CEOs I believe [...]

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Geno Prussakov on May 26th, 2011

In preparation for a4uexpo Europe, which is gonna take place in less than two weeks in Munich, Germany, today I’d like to share a bit of data on what to expect from my session (which you may attend on June 7 in Ballroom A at 14:45–15:45), a coupon code to use while registering, and a [...]

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Geno Prussakov on April 5th, 2011

There is only one event that can rightfully call itself “the biggest European affiliate and performance marketing event of the year”, and it is a4uexpo Europe. Just as last year, in 2011 this conference is set to take place in the beautiful city of Munich, Germany — in the very beginning of the summer (June [...]

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Geno Prussakov on March 13th, 2011

I’ve had a privilege to speak at PubCon South 2011 which, as is already customary for the Spring PubCons, took place in Austin, TX on March 8-9, 2011. Beautiful weather, great crowd of people, quality sessions, and great discussions. Even though I flew over just for the first of the two days, I have thoroughly [...]

Continue reading about Affiliate Marketing at PubCon South 2011… in Pictures

Geno Prussakov on March 7th, 2011

As I was packing for PubCon South 2011 at Austin (8-9 March) — where I will be speaking on the affiliate management components the majority of merchants miss — I told my wife that I should order more business cards soon, as I’m running low on them. My daughter (important: who accompanied me on my [...]

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Geno Prussakov on February 4th, 2011

After a fairly long break from it (over three months have passed since my last #FollowFriday post/list), I’ve decided to return to my popular series of Twitter list posts. Today I’d like to bring you a list of the 10 must-follow affiliate marketing accounts — a list that’s long overdue, especially in a blog like [...]

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Geno Prussakov on January 4th, 2011

An Affiliate Summit newcomer has just emailed me the following: I wanted to be prepared as possible for the upcoming summit, and had a couple of questions for you. I have experience as a affiliate program manager and wanted to use the summit as an opportunity to primarily meet and potential clients to grow my [...]

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