I’ve just come across an interesting article by Multichannel Merchant, a Chief! Marketer publication, where the author looks at the results of The State of Retailing Online 2010 survey recently conducted by Forrester Research for Shop.org.
Comparing paid search to social media marketing, Multichannel Merchant points out:
…According to the results, merchants that earned less than $10 [...]
Continue reading about Per Forrester Affiliate Marketing is Second Only to Paid Search
I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote:
A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven by email list owners who have [...]
Continue reading about Emailers Refer Majority of Affiliate Marketing Transactions?
Back in March I wrote my Run Affiliate Program In-House or on Affiliate Network? post where I answered the “network vs in-house software” question from the merchant perspective. Yesterday (May 11) I’ve had a pleasure of interviewing one of the original developers of a famous affiliate program software, which led me to think of affiliate [...]
Continue reading about Do Affiliates Prefer Network-Based or In-House Affiliate Programs?
Having surveyed over a thousand of affiliates “on their methods, preferences, and strategies”, Affiliate Summit has put together its newest 2010 AffStat Report [source], and made it open to public (free of charge) yesterday, April 20. I’ve been waiting for this one to be announced, and been glad to see it coming out two months [...]
Continue reading about AffStat 2010 Reveals Key Affiliate Expectations
A recently published report based on a research by the Internet Advertising Bureau (IAB) and PriceWaterhouseCoopers has registered a 4.2% growth of the UK Internet advertising spending, which reached £3.5 billion in 2009. IAB has also reported that between 2000 and 2009, the Internet marketing expenditure has grown by 2,200% going from from £153 million [...]
Continue reading about UK Affiliate Marketing Grows by 38% in 2009
Have you ever wondered how popular affiliate marketing is among bloggers. It turns out to be quite popular among those that do monetize their blogging efforts. According to Technorati’s State of the Blogosphere 2009 report, in popularity it beats paid postings, rich media ads, and is third only to display ads and search ads.
Technorati reports [...]
Continue reading about Affiliate Links — Third Most Popular Blog Monetization Method
As the year 2009 is coming to an end, many are looking back to highlight the most popular trends and developments in their industries, and in a similar fashion I have decided to devote my today’s blog post to highlighting the top (most popular by the number of participants) affiliate polls that I’ve run in [...]
Continue reading about Top 7 Affiliate Marketing Polls of 2009
A few days ago Shawn Collins wrote a good post on recruiting targeted affiliates, in the comments to which I suggested several more me methods of affiliate recruitment. Among these methods I have mentioned affiliate program directories as one of the ways to get a word about an affiliate program out. I personally have never [...]
Continue reading about Are Affiliate Program Directories Dying?
It is good to see this year being so fruitful for affiliate marketing reports. In February Econsultancy released their UK Affiliate Census 2009. In March the US Affiliate Census 2009 was published. Another great report — this time from the Affiliate Summit — is being released tomorrow, June 15, 2009. Thanks to Shawn Collins, I’ve [...]
Continue reading about AffStat 2009 Being Released. Sneak Peak.
Earlier this morning Neil Strother, an analyst from Forrester Research, has published a post on Forrester.com where he explained why affiliate marketing is an excellent solution for companies that are trying to drive new business “in tough times” and being limited by “constrained budgets”.
Among the arguments used were (a) “very reasonable” costs of starting an [...]
Continue reading about Affiliate Marketing as Solution for Tough Times
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