Today, on October 19 2011, at 3:00 pm UK time — or right after finishing their It’s All in the Data panel discussion which finished literally 40 minutes ago at a4uexpo London (nice timing!) — Econsultancy has released its UK Affiliate Census 2011. They haven’t had one out since 2009; so this one has certainly [...]
Continue reading about UK Affiliate Census 2011 Report is Out
The September 2011 issue of Website Magazine — which was distributed to every Affiliate Summit East 2011 attendee just a few days ago — has an interesting article where Peter Prestipino, the magazine’s Editor-in-Chief and good friend of mine, analyzes the affiliate marketing industry in light of data from 2011 AffStat Report released earlier this [...]
Continue reading about Affiliate Marketing Has High Turnover and Low Chance of Success?
Typically, yield is being used as an investment term that reflects a return on investment (ROI) normally expressed as a percentage, and tied to a period of time. Since ROI is what affiliate marketing is all about, a week ago I asked merchants to help me determine the yield (or percentage of sales) that their [...]
Continue reading about Affiliate Marketing Program Yield: Stats and Conclusions
Over two years ago replying to a question of what percentage of sales an affiliate program can bring I wrote: Much depends on (a) the size of the business at the point of starting the affiliate program, and (b) the niche in which the business operates. In reality, it is next to impossible to quote [...]
Continue reading about What Part of Online Sales Can Affiliates Generate?
In case you haven’t yet heard, Affiliates4u.com has released its 2011 “Performance Marketing Guide”, and I’ve just picked up my copy. It is an impressive 143-pages-long reference book on all things performance marketing, and the best part of it is that it’s available for a free-of-charge download (so, it’s an eBook of a kind). On [...]
Continue reading about Performance Marketing Guide 2011 – Free Downloadable Affiliate eBook
On Tuesday (November 2, 2010) LinkShare affiliate network announced its Q3 2010 progress and highlights: LinkShare in Q3 2010 …more than 110 new advertisers joined the LinkShare Network in the third quarter of 2010, an increase of 25 percent compared to the same quarter in 2009. More than 1,000 advertisers are now part of the [...]
Continue reading about LinkShare vs Commission Junction: Comparing Q3 2010 Results
Last month Enconsultancy released its “Affiliate Marketing Buyer’s Guide 2010″. This 140-pager “provides details on the issues and trends affecting this £4.6 billion sector, as well as information about best practice and tips for choosing a suitable supplier”, and today I have finally found some time to browse through it. The Guide can be roughly [...]
Continue reading about 2010 Stats and Trends: UK Affiliate Marketing
I’ve just come across an interesting article by Multichannel Merchant, a Chief! Marketer publication, where the author looks at the results of The State of Retailing Online 2010 survey recently conducted by Forrester Research for Shop.org. Comparing paid search to social media marketing, Multichannel Merchant points out: …According to the results, merchants that earned less [...]
Continue reading about Per Forrester Affiliate Marketing is Second Only to Paid Search
I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven by email list owners who [...]
Continue reading about Emailers Refer Majority of Affiliate Marketing Transactions?
Back in March I wrote my Run Affiliate Program In-House or on Affiliate Network? post where I answered the “network vs in-house software” question from the merchant perspective. Yesterday (May 11) I’ve had a pleasure of interviewing one of the original developers of a famous affiliate program software, which led me to think of affiliate [...]
Continue reading about Do Affiliates Prefer Network-Based or In-House Affiliate Programs?
Recent Comments