affiliate marketing Archives - Affiliate Marketing Blog by Geno Prussakov
Julian Henrichs on March 18th, 2015

At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I have a pleasure of welcoming him as AM Navigator’s newest guest author. Meet Julian Henrichs and read his first post below. If you knew […]

Continue reading about Can Robots Take Over Affiliate Management?

Geno Prussakov on March 4th, 2015

Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale placed through, free trial started, […]

Continue reading about Affiliate Program’s Performance is Everybody’s Business!

Geno Prussakov on January 17th, 2014

When I post something on a social networking website (Google+, LinkedIn, Facebook, or Twitter) if I refer to a specific business or person, I always try to “tag” their name. …wherever possible, I should add. Sometimes it is easy, sometimes not. Having seen some surprising results in the past few months, today I decided to […]

Continue reading about When You Say “Affiliate” Top Social Networking Platforms Think…

Geno Prussakov on October 30th, 2013

Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by Google Penguin update due to […]

Continue reading about If Hit by Search Engine Penalties, Do Not Close Affiliate Program!

In a new research devoted to e-commerce customer acquisition Custora has analyzed how people shop online when referred to e-tailers via different marketing channels. Having studied “72 million customers from 86 U.S. retailers across 14 industries” (over the past four years), they have found out that the top I am pleased to see that Affiliate […]

Continue reading about Affiliate-Driven Customers Are 8 Percent More Valuable Than Average

Geno Prussakov on June 7th, 2013

Last week I held an affiliate marketing seminar at the Rotterdam School of Management (Erasmus University). Regardless of the fact that the MBA students just had an exam before it, the seminar produced a lively discussion [pictures here] with multiple good questions asked. One of the questions was: Is affiliate marketing any different that evangelism […]

Continue reading about Evangelism Marketing versus Affiliate Marketing

Geno Prussakov on March 7th, 2013

Yesterday Performance Marketing Insights (a new conference by A4u) published an interesting infographic. How Performance Marketing Works – bit.ly/YNckPH #PMINYC #performancemarketing #affiliates — PerformanceMarketing (@performinsights) March 6, 2013   It is a pretty basic one, but gives one a good high-level view of “the performance marketing ecosystem.” I have discussed this infographic with A4u’s Content Director, […]

Continue reading about How Affiliate Marketing Works (Infographic)

Geno Prussakov on February 12th, 2013

I myself often use a type of referral marketing [like the ice-cream truck example here] to illustrate what affiliate marketing is, generally, about. However, while there are some similarities, there are also quite a number of differences, and I was pleased to come across an infographic which reflected these. Remember zferral? Well, they’ve re-branded into Ambassador, […]

Continue reading about Infographic: How Affiliate Marketing Compares to Referral Marketing

A week ago at LinkShare Symposium New York 2012 the affiliate network announced that “Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare” and it was at the conference that the study findings were unveiled. Here are just three interesting observations from it: 1. Forrester has scaled down their previous growth prediction (of […]

Continue reading about Affiliate Marketing Spend to Reach 4.5B in 2016 and Other Findings by Forrester Consulting

Geno Prussakov on June 26th, 2012

Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine “autocomplete suggestions”! The pessimism about affiliate marketing — reflected in these most frequent queries —  is merely astounding: Affiliate marketing is… “dead” and “a waste of time” Affiliate marketing is… “very hard” Thousands of successful affiliates won’t even […]

Continue reading about Affiliate Marketing is Dead? Again?!