Affiliate Program’s Performance is Everybody’s Business!

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale placed through, free trial started, Read More …

If Hit by Search Engine Penalties, Do Not Close Affiliate Program!

Posted on12 CommentsCategoriesAffiliate Program Management, Online Marketing

Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by Google Penguin update due to Read More …

Affiliate-Driven Customers Are 8 Percent More Valuable Than Average

Posted on4 CommentsCategoriesAffiliate Program Management, Online Marketing

In a new research devoted to e-commerce customer acquisition Custora has analyzed how people shop online when referred to e-tailers via different marketing channels. Having studied “72 million customers from 86 U.S. retailers across 14 industries” (over the past four years), they have found out that the top I am pleased to see that Affiliate Read More …

Evangelism Marketing versus Affiliate Marketing

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

Last week I held an affiliate marketing seminar at the Rotterdam School of Management (Erasmus University). Regardless of the fact that the MBA students just had an exam before it, the seminar produced a lively discussion [pictures here] with multiple good questions asked. One of the questions was: Is affiliate marketing any different that evangelism Read More …

How Affiliate Marketing Works (Infographic)

Posted on6 CommentsCategoriesOnline Marketing

Yesterday Performance Marketing Insights (a new conference by A4u) published an interesting infographic. How Performance Marketing Works – bit.ly/YNckPH #PMINYC #performancemarketing #affiliates — PerformanceMarketing (@performinsights) March 6, 2013   It is a pretty basic one, but gives one a good high-level view of “the performance marketing ecosystem.” I have discussed this infographic with A4u’s Content Director, Read More …

Infographic: How Affiliate Marketing Compares to Referral Marketing

Posted on6 CommentsCategoriesGeneral Discussion

I myself often use a type of referral marketing [like the ice-cream truck example here] to illustrate what affiliate marketing is, generally, about. However, while there are some similarities, there are also quite a number of differences, and I was pleased to come across an infographic which reflected these. Remember zferral? Well, they’ve re-branded into Ambassador, Read More …

Affiliate Marketing Spend to Reach 4.5B in 2016 and Other Findings by Forrester Consulting

Posted on8 CommentsCategoriesAnnouncements, Online Marketing

A week ago at LinkShare Symposium New York 2012 the affiliate network announced that “Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare” and it was at the conference that the study findings were unveiled. Here are just three interesting observations from it: 1. Forrester has scaled down their previous growth prediction (of Read More …

Affiliate Marketing is Dead? Again?!

Posted on9 CommentsCategoriesAffiliate Marketing Fallacies, General Discussion

Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine “autocomplete suggestions”! The pessimism about affiliate marketing — reflected in these most frequent queries —  is merely astounding: Affiliate marketing is… “dead” and “a waste of time” Affiliate marketing is… “very hard” Thousands of successful affiliates won’t even Read More …