Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t have it, I’d like to [...]
Continue reading about 7 Reasons Why People (and Companies) Fail at Affiliate Marketing
Inspired by David Meerman Scott‘s older (but, nonetheless, genius) post on social media marketing, today I would like to take a stab at explaining affiliate marketing in just 88 words: You can strive for visibility in search engines (Search Engine Marketing) You can earn attention by creating engaging social content (Social Media Marketing) You can [...]
Continue reading about Affiliate Marketing Explained in 88 Words
Typically, yield is being used as an investment term that reflects a return on investment (ROI) normally expressed as a percentage, and tied to a period of time. Since ROI is what affiliate marketing is all about, a week ago I asked merchants to help me determine the yield (or percentage of sales) that their [...]
Continue reading about Affiliate Marketing Program Yield: Stats and Conclusions
Over two years ago replying to a question of what percentage of sales an affiliate program can bring I wrote: Much depends on (a) the size of the business at the point of starting the affiliate program, and (b) the niche in which the business operates. In reality, it is next to impossible to quote [...]
Continue reading about What Part of Online Sales Can Affiliates Generate?
In case you haven’t yet heard, Affiliates4u.com has released its 2011 “Performance Marketing Guide”, and I’ve just picked up my copy. It is an impressive 143-pages-long reference book on all things performance marketing, and the best part of it is that it’s available for a free-of-charge download (so, it’s an eBook of a kind). On [...]
Continue reading about Performance Marketing Guide 2011 – Free Downloadable Affiliate eBook
At the end of last week Rae Hoffman-Dolan (aka “Sugarrae”) has published an excellent infographic explaining what affiliate marketing is, and how exactly it works. Before Rae’s “step by step visual” the one that I’ve seen used more frequently than anything else was this one and variations of it (example 1, example 2). It was [...]
Continue reading about What is Affiliate Marketing: New Infographic & Additional Contexts
When a friend or family member asks you: “So, what exactly is it that you do for living?” what do you reply? How do you explain affiliate marketing to someone who has never heard of it? I love how Eric Nagel puts it in the header of his blog: defining “affiliate marketer” as one who [...]
Continue reading about How Do You Explain Affiliate Marketing If Someone Never Heard of It?
With the fairly recent Google’s “Farmer” Algorithm Update multiple bloggers (affiliates in particular) became concerned (subject also brought up by Joe Sousa in his recent post here), and started wondering if they (as content producers) may be affected by it. The short answer is: “No, as long as what you produce is unique and quality [...]
Continue reading about Should Bloggers Worry About Google’s “Farmer” Algorithm Update?
I’ve had a privilege to speak at PubCon South 2011 which, as is already customary for the Spring PubCons, took place in Austin, TX on March 8-9, 2011. Beautiful weather, great crowd of people, quality sessions, and great discussions. Even though I flew over just for the first of the two days, I have thoroughly [...]
Continue reading about Affiliate Marketing at PubCon South 2011… in Pictures
Since the beginning of this year, a number of excellent articles and blog posts were produced by affiliates who provided us, affiliate program managers, with some invaluable information, and I just can’t help but point out 3 of these articles to you. Here they are in a chronological order (read not only the posts themselves, [...]
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