Affiliate marketing is alive and well, and the growth numbers published by two major players in the field prove it. Both LinkShare and ValueClick (owner of Commission Junction) have recently analyzed and publicized their Q2 2010 results.
LinkShare
This affiliate network has recently “announced that more than 190 new advertisers have joined” it “since January” of 2010 [...]
Continue reading about LinkShare vs ValueClick in Second Quarter 2010 Results
(If I had a way to have a subtitle for this post, it would’ve been When I Really Wish I Were Called Something Else)
Picking up the topic of what we should be called both individually and as an industry, and also returning to the topic I raised back 9 months ago in my 93 Percent [...]
Continue reading about Who Makes Affiliate Marketing Synonymous with Spam
At the end of June 2010 Econsultancy released its 94-page “Achieving Digital Balance” report where they look into the “best practices for mastering digital strategy and budgets”. There isn’t a tremendous amount of data on affiliate marketing in this report, but enough for me to outline a few interesting points.
While budgeting your company’s online spending, [...]
Continue reading about Affiliate Marketing’s Place in Digital Marketing
John Woden, the Naismith Basketball Hall of Fame coach, is known for saying that “perhaps the most important part of offensive basketball is the part played by each man without the ball.” Why is it so important? Because unless you play well without the ball, you don’t get the ball!
Krause, Meyer [...]
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If you are subscribed to Revenue Performance, you have probably already seen it. The magazine that has historically been the oldest in the affiliate marketing industry has published an interview with me in its newest Summer 2010 issue, and I think it turned out pretty cool.
Here’s my favorite part:
Favorite book?
The Red and the Black by [...]
Continue reading about My Life, Passions, Beliefs and Thoughts on Affiliate Marketing
Reading through thousands of tweets, blog posts, affiliate program descriptions and other material related to affiliate marketing on a monthly basis, I see the same set of words and phrases being used over and over again… to the point when they no longer strengthen the content, but do exactly the opposite — discredit and weaken [...]
Continue reading about 10 Most Overused Words and Phrases in Affiliate Marketing
I’ve just finished reading an interesting article in the UK’s Marketing Magazine where they look at affiliate marketing, giving their take on the pros and cons, as well as quoting some interesting statistics.
You may read the full article here (it’s got some good tips for merchants new to affiliate marketing), but here are some of [...]
Continue reading about Affiliate Marketing: Pros, Cons and Other Considerations
Earlier this month Forrester released its “Search And Email Marketing Tactics To Attract International Online Shoppers” report. While being highly focused on paid search and email marketing as the tools to go global, they couldn’t omit the benefits of running internationally-friendly affiliate programs too.
The reports says:
Affiliate Marketing Often Rounds Out The List In English-Speaking Markets
While [...]
Continue reading about Low Cost of Entry and CPA Model — Key Selling Points
I have this an-advice-a-day Fishing Tips calendar on my desk, and earlier this week I read the following advice in it:
Learn how to fish for more than one kind of species. By doing so, you can take advantage of peak periods for different fish and avoid the inevitable slow times that occur when going after [...]
Continue reading about Marketing Diversification or Fishing for Different Species
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