Geno Prussakov on October 5th, 2010

Not too long ago I have found out about 2Performant, developers of “a CPA ad server” which is essentially another platform for in-house affiliate programs and affiliate networks. One of their newest products (not even launched yet), Graffly, is an interesting idea. So, I got together with Radu Spineanu of 2Performant who kindly agreed to [...]

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Geno Prussakov on October 4th, 2010

A few days ago Mikkel deMib Svendsen from Denmark published a blog post — which has already gone “hot” on Sphinn — where talking about Samy Kamkar‘s EverCookie he expressed concern for the future well-being of affiliate marketing as a whole. Here’s an excerpt: Normally if you set a “permanent” cookie it can relatively easy [...]

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Geno Prussakov on September 29th, 2010

I’ve had my Online Guide to Affiliate Marketing [for Merchants] up for a while, and to this date it has been one of the most popular (read: most frequently viewed, and linked-to) blog posts of mine. Today I’ve decided to go through all of my previous blog posts and pick those immediately relevant for affiliates [...]

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Geno Prussakov on September 28th, 2010

I have a lot of Christian friends who are either missionaries or participate in some kind of ministry that could use an extra financial help. Nearly every week I receive emails from asking if I could commit to support this or that ministry or cause. However, due to the number of these requests, I simply [...]

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Geno Prussakov on September 25th, 2010

Be it EPC, CPA, CJ, PMA, or anything else, you want to be comfortable using the most popular affiliate marketing abbreviations if you’re involved in affiliate marketing in any capacity. I’ve put together the following list to make life slightly easier for everyone, but especially those who are fairly new to affiliate marketing. AM – [...]

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Geno Prussakov on September 22nd, 2010

A couple of weeks ago, Manhattan’s Theater District has seen a grand opening of 4food which some have already christened a “social media restaurant” meaning that there’s “both a brick-and-mortar hamburger joint in Manhattan, and a community-oriented Website that supports the restaurant.” SocialCitizens.org elaborates: …4food [is] a fast food restaurant that says “meals are necessarily [...]

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Geno Prussakov on September 18th, 2010

Earlier this week, while listening to David Szetela’s and Brad Geddes’ How Adwords will be Affected by Google Instant podcast I’ve learned about a cool tool which lets you compare Google Suggest results — Web Seer. As we know, it is precisely Google Suggest (with its autocomplete function) that is at the core of Google [...]

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Geno Prussakov on September 14th, 2010

The launch of Google Instant (a new way of searching the Internet via Google, which is meant to save the end user between 2 and 5 seconds on each search) has produced a wide resonance which has touched nearly every area of digital marketing, but especially everything that is immediately influenced by search (paid or [...]

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Geno Prussakov on August 10th, 2010

Affiliate marketing is alive and well, and the growth numbers published by two major players in the field prove it. Both LinkShare and ValueClick (owner of Commission Junction) have recently analyzed and publicized their Q2 2010 results. LinkShare This affiliate network has recently “announced that more than 190 new advertisers have joined” it “since January” [...]

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Geno Prussakov on July 16th, 2010

(If I had a way to have a subtitle for this post, it would’ve been When I Really Wish I Were Called Something Else) Picking up the topic of what we should be called both individually and as an industry, and also returning to the topic I raised back 9 months ago in my 93 [...]

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