Affiliate Networks Provide Infrastructure. Management is Separate

Posted on1 CommentCategoriesAffiliate Program Management

I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the network to take care of Read More …

Affiliate Tracking Software vs. Affiliate Networks: Why Not Both?

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As an affiliate manager who simultaneously uses both in-house tracking software and affiliate networks, I am constantly asked by prospective partners: “Why use both? What’s the difference?” With the wide variety of affiliate networks available, it might seem unnecessary to use a program for in-house affiliate tracking. Indeed, there is no difference between the two Read More …

2012 Affiliate Network Earnings and Year-over-Year Growth

Posted on4 CommentsCategoriesGeneral Discussion, Online Marketing

I can’t tell you how many times I’ve been asked about the earnings of the world’s top affiliate networks lately. So, I’ve decided to put together a blog post, aggregating the respective data. Unfortunately, not all affiliate networks release their quarterly or annual figures, and some that do, don’t single out their affiliate marketing earnings Read More …

3 Areas Where Affiliate Networks Should Invest Resources #pminyc

Posted on5 CommentsCategoriesAffiliate Program Management, General Discussion

Later this afternoon, at inaugural Performance Marketing Insights, there will be a panel devoted to the topic of “Where Should Networks Invest Their Resource in 2013?” Here are my thoughts on the subject: Tracking Tracking, in my opinion, is the key expectation of any affiliate network. Of course, there are also affiliate payments, simplifying things Read More …

In a Relationship-Led Business, Little Things Make a Big Difference

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

I often talk about affiliate marketing being an industry that’s built on relationships. While it is a performance industry with everyone’s focus being on the bottom line, you get more out of your affiliate programme if you have good relationships with your affiliates. This works both ways – the affiliates that have the best relationships Read More …

Affiliate Marketing in Russia: Market Size and Affiliate Networks

Posted on46 CommentsCategoriesAffiliate Program Management, General Discussion

While I do have a list of Eastern European affiliate networks here, many things have changed in the past two years (with many more than five affiliate networks available now in Russia), and it’s time for an updated (and dedicated) post on Russian affiliate networks and the overall state of affiliate marketing in Russia. Size Read More …

Commission Junction Now Allows Merchants to Bulk Upload Text Links

Posted on2 CommentsCategoriesAffiliate Program Management

For years I’ve pleaded with affiliate networks to follow ShareASale’s example and allow merchants to mass-upload creatives. A couple of weeks ago I’ve once again exchanged messages with Commission Junction (this time on Twitter): Yesterday I’ve noticed that CJ has introduced a new sleek “Links” interface, and has also made banner upload a little easier; Read More …

Five Dangerous Affiliate Network Problems

Posted on9 CommentsCategoriesGeneral Discussion, Online Marketing

Regardless of whether you are looking at an affiliate network as a merchant (aka advertisers) or an affiliate (aka publisher), I believe there are certain bases that are critical for each affiliate network to cover. And when these foundational bases are not being paid the attention they deserve, they turn into problems …major problems. Today Read More …

US Affiliate Networks on Twitter and Facebook

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing, Thoughts for Affiliates

It’s Friday again, and in the best traditions of Twitter #FollowFriday today I’d like to bring you a list of US affiliate networks which are actively using Twitter to keep both affiliates and merchants up-to-date with their latest news, developments, blog posts, and so on… I see that in 2009 Zac posted his compilation of Read More …