Back in March I wrote my Run Affiliate Program In-House or on Affiliate Network? post where I answered the “network vs in-house software” question from the merchant perspective. Yesterday (May 11) I’ve had a pleasure of interviewing one of the original developers of a famous affiliate program software, which led me to think of affiliate [...]
Continue reading about Do Affiliates Prefer Network-Based or In-House Affiliate Programs?
A merchant who is planning on starting an affiliate program, has studied my Online Guide to Affiliate Marketing and emailed me this question:
Can you please give me a quick overview of the pros and cons of running our program in-house or going with a network like Google’s Affiliate network?
Good question. There are indeed these two [...]
Continue reading about Run Affiliate Program In-House or on Affiliate Network?
Five days ago Nielsen reported a 10.5% year-over-year growth in the number of online video viewers — “from 127.6 million unique viewers in February 2009 to 141 million in February 2010.”
Two days ago I’ve found out about the birth of a new affiliate network — a video-centered network, founded by John Ferber, the co-founder of [...]
Continue reading about Interview with John Ferber, Founder of Video Affiliate Network
While I fully understand that the motivation behind this particular article was to generate affiliate sign-ups for one given “CPA network” — and this fact alone makes the endorsement highly subjective — I do feel that it is important for me to address a few misconceptions that this article is spreading. There are at least [...]
Continue reading about CPA Marketing, Affiliate Marketing, and the Confusion
As it was earlier announced in this press release, and then reemphasized both by Shawn Collins and Scott Jangro, a new kind of an affiliate marketing platform was born yesterday morning, and given the name Impact Radius.
I have interviewed two of the co-founders of Impact Radius, Todd Crawford (TC) [bio | Twitter] and Lisa [...]
Continue reading about Todd Crawford and Lisa Riolo Interview on Impact Radius
A few days ago Russia celebrated Christmas, and while choosing a movie to watch yesterday night my attention was naturally drawn to a new film by Pavel Lungin — “Tsar” [more here and here | it's also available in the U.S. with English subtitles]. It is not an easy movie to watch. Much of it [...]
Continue reading about Tsar by Pavel Lungin and Ethics in Affiliate Marketing
There is a book co-authored by Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick, and entitled Internet Marketing: Strategy, Implementation and Practice. In the chapter on Traffic Building the authors spend some time talking about affiliate marketing. One thing that jumps right at me is the following statement:
To manage the process of finding affiliates, [...]
Continue reading about Affiliate Networks are Not Affiliate Managers
Attention deficit is a serious problem in itself, but all the more so when you observe it in people whose primary role is in providing you with customer service.
Both for the sake of notifying the affiliate network, and to find out what their recommendation would be, we reported the application receipt from the suspicious [...]
Continue reading about Attention Deficit in Affiliate Networks’ Customer Service
Attention deficit is a serious problem in itself, but all the more so when you observe it in people whose primary role is in providing you with customer service.
Both for the sake of notifying the affiliate network, and to find out what their recommendation would be, we reported the application receipt from the suspicious [...]
Continue reading about Attention Deficit in Affiliate Networks' Customer Service
Recent Comments