affiliate networks Archives - Affiliate Marketing Blog by Geno Prussakov

I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the network to take care of […]

Continue reading about Affiliate Networks Provide Infrastructure. Management is Separate

As an affiliate manager who simultaneously uses both in-house tracking software and affiliate networks, I am constantly asked by prospective partners: “Why use both? What’s the difference?” With the wide variety of affiliate networks available, it might seem unnecessary to use a program for in-house affiliate tracking. Indeed, there is no difference between the two […]

Continue reading about Affiliate Tracking Software vs. Affiliate Networks: Why Not Both?

Geno Prussakov on March 13th, 2013

I can’t tell you how many times I’ve been asked about the earnings of the world’s top affiliate networks lately. So, I’ve decided to put together a blog post, aggregating the respective data. Unfortunately, not all affiliate networks release their quarterly or annual figures, and some that do, don’t single out their affiliate marketing earnings […]

Continue reading about 2012 Affiliate Network Earnings and Year-over-Year Growth

Geno Prussakov on March 12th, 2013

Later this afternoon, at inaugural Performance Marketing Insights, there will be a panel devoted to the topic of “Where Should Networks Invest Their Resource in 2013?” Here are my thoughts on the subject: Tracking Tracking, in my opinion, is the key expectation of any affiliate network. Of course, there are also affiliate payments, simplifying things […]

Continue reading about 3 Areas Where Affiliate Networks Should Invest Resources #pminyc

Graham Jenner on October 30th, 2012

I often talk about affiliate marketing being an industry that’s built on relationships. While it is a performance industry with everyone’s focus being on the bottom line, you get more out of your affiliate programme if you have good relationships with your affiliates. This works both ways – the affiliates that have the best relationships […]

Continue reading about In a Relationship-Led Business, Little Things Make a Big Difference

Geno Prussakov on October 2nd, 2012

While I do have a list of Eastern European affiliate networks here, many things have changed in the past two years (with many more than five affiliate networks available now in Russia), and it’s time for an updated (and dedicated) post on Russian affiliate networks and the overall state of affiliate marketing in Russia. Size […]

Continue reading about Affiliate Marketing in Russia: Market Size and Affiliate Networks

Geno Prussakov on March 27th, 2012

For years I’ve pleaded with affiliate networks to follow ShareASale’s example and allow merchants to mass-upload creatives. A couple of weeks ago I’ve once again exchanged messages with Commission Junction (this time on Twitter): Yesterday I’ve noticed that CJ has introduced a new sleek “Links” interface, and has also made banner upload a little easier; […]

Continue reading about Commission Junction Now Allows Merchants to Bulk Upload Text Links

Geno Prussakov on October 3rd, 2011

Regardless of whether you are looking at an affiliate network as a merchant (aka advertisers) or an affiliate (aka publisher), I believe there are certain bases that are critical for each affiliate network to cover. And when these foundational bases are not being paid the attention they deserve, they turn into problems …major problems. Today […]

Continue reading about Five Dangerous Affiliate Network Problems

Geno Prussakov on July 22nd, 2011

It’s Friday again, and in the best traditions of Twitter #FollowFriday today I’d like to bring you a list of US affiliate networks which are actively using Twitter to keep both affiliates and merchants up-to-date with their latest news, developments, blog posts, and so on… I see that in 2009 Zac posted his compilation of […]

Continue reading about US Affiliate Networks on Twitter and Facebook