Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right [...]
Continue reading about Bing Allows Anything for Display URL?
Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard and fast industry numbers to [...]
Continue reading about Case Study on Affiliate Brand Abuse in PPC (SEM) Channel
Yesterday I have once again touched on the subject of affiliate compliance with rules, and how merchants are or aren’t policing it. As I wrote in my FeedFront article: …to begin with, you want make sure you have an affiliate program agreement in place. Not to be confused with the affiliate network agreement, it is [...]
Continue reading about PPC Display URLs and Affiliate Direct Linking Are Interconnected
An affiliate has emailed me the following situation and question: I’m fairly new at PPC, but I’ve already had some luck with it. A few days ago I started promoting [merchant name here]‘s program on CJ. Sent over 150 clicks to them spending over $30 on it already, but haven’t had any sales yet. Their [...]
Continue reading about Paid Search Marketing and Affiliate EPC (Earnings Per Click)
Trademark violations happen in multiple forms, but the more frequent ones are: bidding on trademarks in paid search campaigns and registering domain names with merchant’s trademarks in them. Both of these methods yield fairly easy money to violating affiliates, and neither of these will ever stop. Also, just because you may have prohibited trademark use [...]
Continue reading about 5 Tools to Police Affiliates Violating Trademark Restrictions
Regardless of what you may hear about affiliate marketing being an untapped goldmine waiting for you to become the Internet’s next millionaire, you gotta be careful. Campaigns where as an affiliate you are remunerated for performance only require (i) a careful and educated approach, and (ii) taking it easy. Otherwise, your affiliate role may end [...]
Continue reading about How Not to Interpret EPC …Especially When Doing PPC
I’ve blogged about multiple things during the past days (sometimes more than once a day), but naturally wasn’t able to cover, or react to everything that I personally have found to be of interest. There really is an abundance of great content being produced on a weekly basis, and to highlight some of the posts [...]
Continue reading about Important Affiliate Marketing Posts and News I Haven’t Mentioned
Nine months ago, when I blogged my 5-step advice for paid search affiliates, I wrote: Use negative keywords (or keywords for which you do not want your ad to show in paid search results, as they are unlikely to convert into the desirable action) Using negative keywords not only helps you improve the clickthrough rate [...]
Continue reading about WordStream Launches Free Negative Keyword Tool
Yesterday Google introduced a new split testing tool for paid search marketers that use AdWords to try — the AdWords Campaign Experiments (ACE) tool [see original announcement here]. Google’s below video explains how the only way of handling split tests in PPC marketing before was to conduct a “before and after analysis” where you would [...]
Continue reading about Google Introduces AdWords Split Testing Tool
Following the example of Amazon.com and Amazon.ca, Amazon UK has just notified its affiliates/associates that DTM (direct-to-merchant) linking will be prohibited starting from February 1, 2010. Unlike their North American counterparts, Amazon.co.uk is explicit that they are against direct linking of both paid search ads and organic SE results. Those that do not comply with [...]
Continue reading about Amazon UK to Prohibit Affiliate Direct Linking (PPC or Organic)
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