Google AdWords Upgraded URLs and DTM Affiliate Links

Posted on1 CommentCategoriesThoughts for Affiliates

If you are a paid search affiliate who earns money via DTM linking*, you have noticed the following alert in your Google AdWords account lately: *For those not familiar with the lingo, in affiliate marketing “DTM linking” stands for direct-to-merchant linking of an affiliate’s paid search ad whereby the affiliate’s paid search traffic lands directly Read More …

Lori Weiman of The Search Monitor on Affiliate Paid Search Compliance

Posted on1 CommentCategoriesAffiliate Program Management, Interviews

Last week The Search Monitor, creators of the Affiliate Monitor tool, announced: The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program guidelines. The chart illustrates the Read More …

Free Paid Search Monitoring for Google Affiliate Network Merchants

Posted on2 CommentsCategoriesAnnouncements

As Google Affiliate Network (GAN) is shutting down its operations, many are attempting to “monetize” on this. Affiliate networks are fighting for the attention of GAN advertisers, OPM agencies are extending their compelling migration offers to soon-to-be-former GAN merchants, but one company’s approach really stood out to me. As of yesterday afternoon, BrandVerity is offering Read More …

Can Affiliate Programs Exist Alongside Paid Search Marketing?

Posted on3 CommentsCategoriesAffiliate Program Management

“If a merchant is running their own paid search campaigns, and also has an affiliate program, how can they ensure that the latter doesn’t cannibalize but compliment the other?” — this is the question that nearly every merchant wonders a few months into running their affiliate program. Some end up prohibiting paid search as an Read More …

Why Every Merchant Must Read BrandVerity Affiliate Compliance Guide

Posted on6 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

On March 7, 2012 BrandVerity released its Affiliate Compliance Guide. In it they cover “techniques, signs, and strategies to combat affiliate fraud” which may be draining your money even as you are reading this post now. Here are just a few interesting excerpts and a screenshot from it (all of which, I hope, will make Read More …

Bing Allows Anything for Display URL?

Posted on11 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing

Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right Read More …

Case Study on Affiliate Brand Abuse in PPC (SEM) Channel

Posted on4 CommentsCategoriesAffiliate Program Management, Pay Per Click Marketing, Spyware & Parasites

Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard and fast industry numbers to Read More …

5 Tools to Police Affiliates Violating Trademark Restrictions

Posted on2 CommentsCategoriesAffiliate Program Management, Spyware & Parasites

Trademark violations happen in multiple forms, but the more frequent ones are: bidding on trademarks in paid search campaigns and registering domain names with merchant’s trademarks in them. Both of these methods yield fairly easy money to violating affiliates, and neither of these will ever stop. Also, just because you may have prohibited trademark use Read More …