affiliate paid search Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on June 26th, 2015

If you are a paid search affiliate who earns money via DTM linking*, you have noticed the following alert in your Google AdWords account lately: *For those not familiar with the lingo, in affiliate marketing “DTM linking” stands for direct-to-merchant linking of an affiliate’s paid search ad whereby the affiliate’s paid search traffic lands directly […]

Continue reading about Google AdWords Upgraded URLs and DTM Affiliate Links

Last week The Search Monitor, creators of the Affiliate Monitor tool, announced: The Search Monitor analyzed the compliance level of all affiliates found advertising across The Search Monitor community to create a snapshot of affiliate behavior. The analysis found that 71% of affiliates using paid search are following the program guidelines. The chart illustrates the […]

Continue reading about Lori Weiman of The Search Monitor on Affiliate Paid Search Compliance

Geno Prussakov on April 20th, 2013

As Google Affiliate Network (GAN) is shutting down its operations, many are attempting to “monetize” on this. Affiliate networks are fighting for the attention of GAN advertisers, OPM agencies are extending their compelling migration offers to soon-to-be-former GAN merchants, but one company’s approach really stood out to me. As of yesterday afternoon, BrandVerity is offering […]

Continue reading about Free Paid Search Monitoring for Google Affiliate Network Merchants

Geno Prussakov on September 12th, 2012

“If a merchant is running their own paid search campaigns, and also has an affiliate program, how can they ensure that the latter doesn’t cannibalize but compliment the other?” — this is the question that nearly every merchant wonders a few months into running their affiliate program. Some end up prohibiting paid search as an […]

Continue reading about Can Affiliate Programs Exist Alongside Paid Search Marketing?

On March 7, 2012 BrandVerity released its Affiliate Compliance Guide. In it they cover “techniques, signs, and strategies to combat affiliate fraud” which may be draining your money even as you are reading this post now. Here are just a few interesting excerpts and a screenshot from it (all of which, I hope, will make […]

Continue reading about Why Every Merchant Must Read BrandVerity Affiliate Compliance Guide

Geno Prussakov on November 1st, 2011

Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right […]

Continue reading about Bing Allows Anything for Display URL?

Geno Prussakov on August 17th, 2011

Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard and fast industry numbers to […]

Continue reading about Case Study on Affiliate Brand Abuse in PPC (SEM) Channel

Geno Prussakov on August 3rd, 2011

Yesterday I have once again touched on the subject of affiliate compliance with rules, and how merchants are or aren’t policing it. As I wrote in my FeedFront article: …to begin with, you want make sure you have an affiliate program agreement in place. Not to be confused with the affiliate network agreement, it is […]

Continue reading about PPC Display URLs and Affiliate Direct Linking Are Interconnected

Geno Prussakov on June 6th, 2011

An affiliate has emailed me the following situation and question: I’m fairly new at PPC, but I’ve already had some luck with it. A few days ago I started promoting [merchant name here]’s program  on CJ. Sent over 150 clicks to them spending over $30 on it already, but haven’t had any sales yet. Their […]

Continue reading about Paid Search Marketing and Affiliate EPC (Earnings Per Click)

Geno Prussakov on December 9th, 2010

Trademark violations happen in multiple forms, but the more frequent ones are: bidding on trademarks in paid search campaigns and registering domain names with merchant’s trademarks in them. Both of these methods yield fairly easy money to violating affiliates, and neither of these will ever stop. Also, just because you may have prohibited trademark use […]

Continue reading about 5 Tools to Police Affiliates Violating Trademark Restrictions