<!”If a merchant is running their own paid search campaigns, and also has an affiliate program, how can they ensure that the latter doesn’t cannibalize but compliment the other?” — this is the question that nearly every merchant wonders a few months into running their affiliate program. Some end up […]
Can Affiliate Programs Exist Alongside Paid Search Marketing? Read More »
Yesterday, The Search Monitor released their January-June 2012 findings regarding affiliate involvement in paid search. The official press release read: From January 2012 to June 2012, almost 70 percent of affiliate marketers on the major search engines (all Google networks, Yahoo, Bing, and Baidu) bid on trademark terms (47.22 percent) or,
47% Affiliates Who Use Paid Search Bid on Trademarks. Surprised? Read More »
Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their
Bing Allows Anything for Display URL? Read More »
Yesterday I have once again touched on the subject of affiliate compliance with rules, and how merchants are or aren’t policing it. As I wrote in my FeedFront article: …to begin with, you want make sure you have an affiliate program agreement in place. Not to be confused with the
PPC Display URLs and Affiliate Direct Linking Interconnected Read More »
An affiliate has emailed me the following situation and question: I’m fairly new at PPC, but I’ve already had some luck with it. A few days ago I started promoting [merchant name here]’s program on CJ. Sent over 150 clicks to them spending over $30 on it already, but haven’t
Paid Search Marketing and Affiliate EPC (Earnings Per Click) Read More »
Following the example of Amazon.com and Amazon.ca, Amazon UK has just notified its affiliates/associates that DTM (direct-to-merchant) linking will be prohibited starting from February 1, 2010. Unlike their North American counterparts, Amazon.co.uk is explicit that they are against direct linking of both paid search ads and organic SE results. Those
Amazon UK to Prohibit Affiliate Direct Linking (PPC or Organic) Read More »
Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are
Paid Search Advice & List of Negative Keywords Read More »
Amazon has announced earlier today that they starting from May 1 2009 they are prohibiting affiliates from engaging in direct-to-merchant (DTM) paid search campaigns. The exact wording of the letter is as follows: After careful review of how we are investing our advertising resources, we have made the decision to
Amazon Prohibits Affiliates from DTM PPC Read More »