Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their affiliate links, of course) right [...]
Continue reading about Bing Allows Anything for Display URL?
Every time I buy something I try to do it through an affiliate link (my modest attempt to ensure affiliate marketing does grow to $4 billion by 2014). That is why you’ll often see me tweeting out requests for an affiliate link to this or that merchant… So, prior to placing an order I (a) [...]
Continue reading about Concise Example of Solid Affiliate Program Policy
Yesterday I have once again touched on the subject of affiliate compliance with rules, and how merchants are or aren’t policing it. As I wrote in my FeedFront article: …to begin with, you want make sure you have an affiliate program agreement in place. Not to be confused with the affiliate network agreement, it is [...]
Continue reading about PPC Display URLs and Affiliate Direct Linking Are Interconnected
An affiliate program manager who is working on her affiliate program agreement wrote: I was looking through your site and the sample TOS you provide and came across paragraph 8.4. Two quick questions: Should we not allow our affiliates to have popups/popunders (even surveys)? Should we allow our affiliates to use cloaking codes to redirect [...]
Continue reading about Unwanted Affiliate Behavior To Watch Out For
It isn’t unusual to see the following affiliate paid search policy set out and enforced by a merchant: In the vast majority of cases the above PPC policy is one of those best practices that every affiliate program should implement. The reason is obvious: such affiliate activity adds no value to the merchant, and serves [...]
Continue reading about Affiliates, Domain Names and Trademark Violations
A merchant has just asked: I have an affiliate that just registered “trademarknameproducttype.com” and is going to start marketing our new [trademark name] product line. Is this acceptable? I know he’s doing marketing for us, however he’s using our trademarked name. The intent of the above-quoted affiliate is obvious — to get the traffic which [...]
Continue reading about Trademarked Names in Affiliate Domains
In one of the newly launched affiliate programs (where specific types of affiliate promotion are explicitly prohibited in a short and easy-to-read program agreement), we have observed that over 38% of affiliates who apply into this program do not read that agreement. Yes, there is a mandatory requirement to agree to the terms and conditions [...]
Continue reading about 38% of Affiliates Do Not Read Program Agreements
When doing research for my affiliate program management book, “A Practical Guide to Affiliate Marketing”, I looked at 100 affiliate programs in the same vertical, and analyzed their program agreements. The results were literally shocking: 51% of the merchants lacked Terms of Service agreements altogether, 36% had extremely generic ones, and only 13% of the [...]
Continue reading about Affiliate Program Agreement (Terms & Conditions) – Facts & Template
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