You know the phrase “you don’t get a second chance to make a first impression”? Well, it is exactly the same way with affiliate program descriptions: an affiliate will rarely give it a second look if it has made a bad impression during the very first read. Being the first detailed page on what your [...]
Over 10 days ago I asked affiliates to help me figure out what pieces of information they really want to see listed in affiliate program descriptions. As you may remember, I came up with 9 options, put them into a ranking poll, and asked affiliates to prioritize them. Today I’d like to announce the results [...]
Continue reading about Top 5 Pieces of Program Information Affiliates Care About
Yesterday as I was working on texts of several affiliate program ads to be run on an affiliate network, I faced an interesting question. This particular network now (yes, it’s a fairly new feature) allows me to pick 5 key-points to outline through bullet points (see image below). I love the idea! In fact, I’ve [...]
Continue reading about Affiliate Program Description: What Key Points to Cover?
The advertiser’s affiliate program description page is frequently the first place from which a prospective affiliate learns about the program. It is also the main place to which an affiliate turns to when looking for affiliate program details and conditions. There are different ways to word the text and the lay out the page, but [...]
Continue reading about How To Construct a Good Affiliate Program Description
I was doing a competitive analysis of vertical-specific affiliate programs for a client, and had to read through some 25 affiliate program descriptions. Here are the 5 common problems that I have noticed being repeated by different merchants: 1) Missing Information Many merchants leave out such important information as (i) cookie duration (we all know [...]
Continue reading about 5 Common Problems in Affiliate Program Descriptions
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