Paving the Way for Smooth Affiliate Sales

Posted on2 CommentsCategoriesAffiliate Program Management

When it comes to consideration of affiliates, advertisers usually focus on acquiring affiliates and providing them with promotional materials. However, the merchant has other responsibilities essential to sustaining a long-term and quality relationship with affiliates. Most of these responsibilities might not be what you would expect; it comes down to the nuts and bolts of Read More …

Healthy Affiliate Program is Antonymous of Quick Fix

Posted on3 CommentsCategoriesAffiliate Marketing Fallacies

Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your affiliate program is built up, Read More …

Affiliate Management LinkedIn Group: 2,000 Members Milestone

Posted onLeave a commentCategoriesAffiliate Program Management, Announcements

On September 15, 2008 I started a LinkedIn group devoted to affiliate management. In late December 2010, LinkedIn announced the launch of Open Groups, but I chose to keep the “Affiliate Program Management” group a closed, and a diligently-moderated one. Due to the nature of the group, there’s more benefit in the group’s closedness than Read More …

Coupon Affiliate Sites: Do (and Can) They Provide Value?

Posted on17 CommentsCategoriesAffiliate Program Management

Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide zero value. Sorry, but broadcasting Read More …

Tips (for Social Media Affiliates) to Get Your Application Approved

Posted on2 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

Did you know that Facebook is headquartered in Kingston, Jamaica? Neither did I. But at the first glance the below affiliate application makes it appear just like this: While many affiliate managers and merchants/advertisers are still very cautions about affiliates who use social as their primary method of promotion (and understandably so!), there are ways Read More …

Affiliate Managers, Beware of Impersonators!

Posted on7 CommentsCategoriesAffiliate Program Management

Earlier this morning, as I was going through affiliate applications into one of our clients’ affiliate programs, this one really made me raise an eyebrow: I’ve known Anita Campbell for years, and have personally been active on her BizSugar.com website/aggregator. And what affiliate manager wouldn’t be happy should a resource like BizSugar apply into their Read More …

Comment to Get a Free Chance to Win Affiliate Summit West 2013 Pass

Posted on21 CommentsCategoriesAffiliate Program Management, Announcements

On January 13-15 2013, a new Affiliate Summit conference will be held in Las Vegas. Their West Coast conference has traditionally been the biggest not only between the conferences that Affiliate Summit runs, but, by far, the biggest show in the industry. I was honored to have been asked to moderate a panel on affiliate Read More …