Ladies and Gentlemen, With great pride, and slight tremble with excitement more than anything else! in my voice, I bring you………… a brand-new conference — a different conference, a professional forum geared specifically towards affiliate program managers and marketing executives responsible for their businesses’ affiliate marketing programs. It is going to be a two-day event, [...]
Continue reading about Affiliate Management Conference Launched. Save the Date!
Earlier this week Shawn Collins posted about an Affiliate Summit session I did nearly two years ago at Affiliate Summit West 2010 in Las Vegas, NV. That session was entitled 20 Affiliate Program Management Mistakes To Avoid, and you may now view it in full, and free of charge, on YouTube here (with the corresponding [...]
Continue reading about What Soviet Pasta Can Teach About Management
Yesterday evening, a hard-working affiliate, Joe Sousa, tweeted: My immediate reaction was: What better plea for sensible affiliate management could there be?! Joe replied, and a few minutes later another well-known affiliate chimed in: The problem, however paradoxical, in a nutshell, is as follows: (a) affiliates want to market merchants (being compensated on post-pay basis!), [...]
Continue reading about When Managers (or Merchants) Impede Affiliate Performance
It appears that while I do my best to take note of positive news and developments in the industry it is when I blog about problems (read: a negative news/issues) that I get most interest and participation from my readers. And unfortunately this is natural… But today I’d like to focus on the good — [...]
Earlier this morning I tweeted something out (and received an quick reaction from an affiliate): Immediately people started emailing me for the details. So, here is the text that I was referring to (names removed; we’re trying to learn from the mistakes of others, and not point fingers): Dear Affiliates for many months [Name of [...]
Continue reading about Major Affiliate Communication Failure
One of our affiliate program management clients has just had a number of chargebacks on transactions referred by one affiliate. They all came from people whose cards were used to buy the product they never wanted to purchase. It was a case of wide-spread fraud on the part of the affiliate. So, the client came [...]
August has been a busy month, and now that the calendar autumn is already here (yes, happy September 1st, everyone!), I thought it would be nice to put together a list of AM Navigator‘s top picks for the previous month. So, here’s the (chronological) list: The Importance of (Realistic) Affiliate Incentive Programs by Rae Hoffman-Dolan [...]
Continue reading about Top Picks in Affiliate Marketing and Program Management, August 2011
In case you weren’t able to make it to my today’s Affiliate Summit East 2011 “Key Affiliate Program Components You’re Probably Missing” presentation — or if you weren’t taking notes — here’s a synopsis: Don’t manage affiliates — You’re there to manage the program. With affiliates you want to be a transformational leader. Go leak-free [...]
Continue reading about 15 Affiliate Program Components You May Be Missing
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