A business that is considering entering into the affiliate marketing realm has just had its representative email me the following question:
Do you know the average jump in sales a company might get when launching an affiliate program, or any other statistics on how it helps the company out? This would help justify the expense of [...]
Continue reading about Affiliate Program Sales: What to Expect
Two affiliates on different sides of the globe (U.S. and Australia) blogged about the same topic during the same week of August 2009. They talked about the things that make the life of an affiliate unnecessarily difficult, and they obviously wanted affiliate program managers to hear them.
I am referring to the “5 Things That Make [...]
Someone was searching my blog for a phrase “networking with affiliate managers”, and I’ve decided to devote my today’s post to this. There is, in fact, a place where you can discuss affiliate program management questions with colleagues, meeting other affiliate program managers online. It is the Affiliate Program Management group that I run on [...]
How often do you visit a doctor if nothing is wrong with you (or, rather, when you feel that everything is alright)? I personally seldomly do so unless I am concerned about something. The last time when I checked my cholesterol levels was three of four years ago when I felt chest pain. The cholesterol [...]
Continue reading about Reactive vs Proactive Affiliate Program Management
To answer this question we need to briefly look into the expenses involved in (a) setting up and (b) running an affiliate program.
On the program setup stage, you will have to choose whether to go with an affiliate network (prices and comparison here), or an in-house affiliate program software (prices range between about $100 and [...]
Continue reading about Can Small Businesses Afford Affiliate Marketing?
Today is the day when I’m starting to use videos in my blog, and I have decided to devote the first one to a question we’ve been discussing with Nancy (aka 2busy) via e-mail after she posted this comment of hers in my blog. After reading her comment I came up with a term “merchant [...]
Continue reading about Merchant Naivete or Common Problems of Affiliate Programs
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