affiliate program performance

Affiliate Program's Performance is Everybody's Business!

Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale […]

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Healthy Affiliate Program is Antonymous of Quick Fix

Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your

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7 Things Affiliate Program Manager Should Report On

When as a merchant you’re reviewing your affiliate program’s activity (I recommend doing this at least weekly), ask your affiliate manager to report on the following 7 things: Hits (or Clicks) — how many times the affiliate ad was clicked during any given time period Sales (number) — how many

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