A recent post by Lisa Barone gave me an idea for this one. She wrote about the questions customer would typically ask prior to committing to do business with a company. With affiliates it’s the same way — there are a number of things they want to know prior to deciding to join your affiliate [...]
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Over 10 days ago I asked affiliates to help me figure out what pieces of information they really want to see listed in affiliate program descriptions. As you may remember, I came up with 9 options, put them into a ranking poll, and asked affiliates to prioritize them. Today I’d like to announce the results [...]
Continue reading about Top 5 Pieces of Program Information Affiliates Care About
Yesterday as I was working on texts of several affiliate program ads to be run on an affiliate network, I faced an interesting question. This particular network now (yes, it’s a fairly new feature) allows me to pick 5 key-points to outline through bullet points (see image below). I love the idea! In fact, I’ve [...]
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Over a year ago — soon after starting to play with Twitter — I recorded a video on using Twitter as an affiliate program support tool. Are you using it as one? Since it’s Friday again, I have decided to put together a list of Twitter accounts maintained by 20 online merchants (on both sides [...]
Continue reading about Affiliate Programs on Twitter. You Tweeting to Affiliates Yet?
Let me start by saying this: I admire AJ Madison’s customer support, aggressive pricing, and marketing methods. What follows in this post stems from an unfortunate affiliate experience that serves as a vivid illustration of the affiliate communication channel breakdown. While it may in no way be characteristic of the overall brand, it must be [...]
Continue reading about Poor Affiliate Communication: AJ Madison Case
I have been using Twitter to keep in touch with affiliates and other online marketers, to share knowledge and learn from others, as well to post stuff about my personal life. At one point, however, I have realized that some affiliate marketers that I work with may not be interested in the pictures of my [...]
Continue reading about Twitter as an Affiliate Program Management Support Tool
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