Definition first: Affiliate recruitment — the process of finding new affiliates, and convincing them into joining your affiliate marketing program. So how do you do this? There are numerous ways, and I’ve discussed some of them nearly 3 years ago in my Tools & Techniques post here. Also, Mark Welch has a good post on [...]
Continue reading about 5 Great Link Building Tools to Find and Recruit Affiliates
Affiliate recruitment — or the process of finding affiliates to join your program and promote your product/service — is arguably the most important affiliate program management element. After all, they are the driving force of any affiliate program, and while I also always say that a recruited affiliate is no good until they become active [...]
Continue reading about 5 Effective Yet Underused Ways To Recruit Affiliates
Some affiliate networks offer ways to advertise your affiliate program to their affiliate base. ShareASale is one of the networks I have most experience with, especially when it comes to these internal affiliate recruitment options. I’ve tried different ShareASale options in the past, and have found two to be of most effectiveness: Featured Program of [...]
Continue reading about ShareASale: Featured Program of the Week vs Holiday Center
When running an affiliate program on a tight budget you inevitably face a challenging reality: good tools normally cost good money. You, on the other hand, may not necessarily have enough to invest into all of the paid tools you may need. Do not despair! There is a number of great tools out there that [...]
Continue reading about 10 Free Tools for Affiliate Program Management
It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf they are being sent out. This often happens when the program is being managed by an OPM (outsourced program management) agency, and at times also when the merchant [...]
Continue reading about Email Address Makes a World of Difference
A new affiliate program manager has emailed me the following question (about corresponding with affiliates): How often should I follow up? I don’t want to seem like a stalker. It’s a very good (and an important) question, as affiliates will frequently not reply to your very first email, and follow-ups really are extremely important. I [...]
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Yesterday I’ve learned of BlogDash, a system which provides you with “the tools to find the bloggers who will actually care about your story, company, product” as well as with “all the information … to make a personalized and educated pitch”. BlogDash was actually announced by David Spinks (one of the company’s Co-Founders) at BlogWorld [...]
Continue reading about BlogDash Blogger Outreach Tool & Affiliate Recruitment
A couple of years ago (at Affiliate Summit West 2009) I did a presentation on the topic of advanced affiliate program management, where together with Heather Paulson of Paulson Management Group we provided our perspectives on such topics as affiliate recruitment, support and training. A week ago Shawn Collins has uploaded our entire 54 min [...]
Continue reading about Affiliate Recruitment, Training & Management [VIDEO]
A couple of days ago (September 21, 2010) LinkShare affiliate network has announced its completely new advertiser dashboard. To find out a merchant opinion on it, and get a little in-depth here, we chatted with one of LinkShare’s top advertisers — that also made the 2009 Internet Retailer’s 2009 Hot 100 Best Retail Websites and [...]
Continue reading about Gaiam Gives In-Depth Look at LinkShare New Advertiser Dashboard
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