One of the most frequently asked questions I’ve heard in a number different sessions during the past Affiliate Summit West 2010 was this one:
What percentage of affiliates in your affiliate program are active on a month-to-month basis?
This is a very good question, because the metric of total number of affiliates in a program is really [...]
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Affiliate recruitment is a form of direct marketing
Yesterday I have received the following piece of correspondence from the American Home Shield, a home warranty company I’ve used for a year, and parted ways with about a year ago:
I’m not gonna go into the reasons why I do not miss them as much as they miss [...]
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There is no affiliate program without affiliates. They are your main salesforce, and the more quality affiliates you partner with, the more successful affiliate program you will be able to build.
The problem for merchants who work on a tight budget is that many affiliate recruitment tools require additional investment (e.g. IBP Standard/ARELIS currently costs $249.95, [...]
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Yesterday I read an article on Adotas.com where the author wrote:
Affiliate marketing programs can be set up in two ways: create an individual program or work with an affiliate network… Running an individual affiliate program requires the company to keep in direct contact with the affiliates, maintaining complete control of the program. However, it also [...]
Continue reading about Affiliate Networks Will Not Manage Your Program
It is quality rather than quantity that matters.
– Seneca
“How many affiliates will you recruit for me?” is the question that many merchants believe to be one of the key ones to ask prospective affiliate program managers.
This is the wrong question to ask. And, as it is customary with wrong questions, you often get a [...]
Continue reading about Numbers of Affiliates Mean Nothing. Focus on Real Data.
Building a successful affiliate program is in many ways akin to lawn mowing. The mower symbolizes your affiliate program, whereas the lawn is the market. There are three integral elements without which the lawn cannot be mowed effectively, even with the presence of the mower. They are: (i) fuel, (ii) motor oil, and (iii) persistence.
I [...]
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This is one of the most frequently asked questions by merchants that are deciding between different affiliate networks. Today it came to me in the following form:
Which network was the highest number of strong affiliates?
My answer is twofold: (i) most affiliate networks do not disclose such information, but (ii) every major/strong affiliate has accounts with [...]
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Today I have received the following email:
I have an affiliate management question for you in regards to recruiting with SAS, and was hoping you could provide some guidance. One of our clients recently launched in the SAS network (late June). We’re seeing ok numbers but I feel we can do much better in terms of [...]
Continue reading about How to Recruit Affiliates into an Affiliate Program?
While recruiting affiliates into the affiliate programs of the merchants we work with, over the years we have registered that follow-up recruitment emails are actually more effective than the initial email contact with a prospective affiliate partner. In fact, more affiliates are being recruited through follow-up emails than through the initial contact. Here’s the stats:
10% [...]
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Do you know that the text of your affiliate denial email can actually hurt your recruitment efforts?
Here’s a scenario:
You are running a blog for your affiliate program, which attracts good targeted traffic (affiliates interested in promoting your product/service), and lands affiliate sign-ups. You are reviewing applications manually [good for you!], and when finding affiliates whose [...]
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