affiliate recruitment Archives - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on September 21st, 2016

An interesting question came to me from a Europe-based consultant who is now focused on affiliate recruitment for a client. His current focus is U.S. affiliates. After describing his situation, he asked: Do you know where I would be able to find a list of the biggest 15-20 partners on the average US program? The short answer […]

Continue reading about Identifying the Top-Performing Affiliates Across Affiliate Programs

Geno Prussakov on July 7th, 2016

No week passes by without someone reaching out to me via social media about their “great” affiliate program. Somehow Twitter and LinkedIn end up being the top platforms preferred by most of these recruiters. Having received another one of such invites via Twitter, I thought of putting together a blog post dissecting the anatomy of […]

Continue reading about 5 Tips for Effective Affiliate Recruitment on Social Media

Geno Prussakov on October 29th, 2015

When I audit affiliate programs, one of the first things I analyse is how diversified their affiliate base is. It isn’t unusual for the chart to look something like this: Does the above pie chart look familiar? Keep reading then… No affiliate program has to be this heavily dependent on any one type of affiliates. However, […]

Continue reading about 18 Types of Affiliates (Most of Which You Do Not Yet Use)

Julian Henrichs on March 18th, 2015

At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I have a pleasure of welcoming him as AM Navigator’s newest guest author. Meet Julian Henrichs and read his first post below. If you knew […]

Continue reading about Can Robots Take Over Affiliate Management?

Geno Prussakov on June 30th, 2014

Affiliate recruitment may be split into two main types: active and passive recruitment. Simply put, active recruitment is when affiliates find out about your program through your outreach, whereas passive recruitment is when they find you by themselves. Twenty days ago we “turned off” all active recruitment for a (non-paying) client, but, naturally, affiliates were still […]

Continue reading about What to Expect from Passive Affiliate Recruitment

Geno Prussakov on February 5th, 2014

My most recent Affiliate Summit speaking appearance also happened to be my 10th time speaking at the show, and I have just received some encouraging feedback [quite in line with ASE11, ASW12, and other feedback I’ve been receiving]: As Tweeted earlier, I only wish more of the attendees turned in their feedback forms; but happy […]

Continue reading about Affiliate Summit West 2014 Feedback on a Top-Attended Session

Geno Prussakov on January 21st, 2014

When asked about the avenues via which they like to find out about new affiliate programs, affiliates repeatedly point to affiliate network websites (and network-based directories) as one of their preferred methods of what I call “passive affiliate recruitment” (i.e. when they find you, as opposed to you reaching out to them). Per 2013 Affiliate Summit’s […]

Continue reading about 3 Underused Ways to Improve Affiliate Program Visibility on Network

Geno Prussakov on December 18th, 2013

Two weeks ago I started a contest asking you to submit “some of the more innovative and effective ways to find affiliates, reach out to them, or convince them to sign up with affiliate programs.” The prizes at stake were 2 passes to the upcoming Affiliate Summit West 2014 (where I will be speaking on […]

Continue reading about 12 Tools and Tips on How to Find, Attract and Recruit Affiliates

Geno Prussakov on November 14th, 2013

Whether you are working on link building or affiliate recruitment, you want to know if the recipient’s email address is intact before sending out that message of yours. After all, unless one has valid contact information at hand, how can he expect to make the contact? There are numerous email verification tools out there. Some […]

Continue reading about 3 Free Email Verification Tools for Affiliate and Link Outreach

I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the network to take care of […]

Continue reading about Affiliate Networks Provide Infrastructure. Management is Separate