An excellent question was posed by Eric Alexander earlier this morning:
Does it [the passing of the new Federal Trade Commission's disclosure rules for "endorsements and testimonials"] only affect product or service endorsements or even all affiliate links, banners, etc that a website may publish?
I’ve just given the Guides a second (or really third or fourth) [...]
Continue reading about Will All Affiliates Be Affected by New FTC’s Rules?
Fake is as old as the Eden tree.
– Orson Welles
Blogs, forums and other websites that allow room for such elements of online social interaction as customer reviews are still a great way to promote merchants through affiliate programs. One thing to keep in mind though is the fact that faking reviews is not only unethical, [...]
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In continuation of my earlier posted thoughts on the effectiveness of blog reviews, it seems appropriate to now turn to the Federal Trade Commission’s plans to monitor blogs for paid/biased reviews.
On Sunday, the Associated Press wrote that blogging, which continues blooming, “has taken on characteristics of community journalism — but without consensus on the types [...]
Continue reading about FTC to Monitor Affiliate Links in Blogs
I’ve written about blogs as an excellent marketing method for affiliates to employ in promotion of affiliate programs. I have also published some encouraging stats and forecasts on blogging here.
Yesterday eMarketer.com has published some additional statistics we should know about. While word-of-mouth recommendations still move the end users to purchase online, “word-of-blog” reviews are actually [...]
Continue reading about Effectiveness (or Ineffectiveness?) of Blog Reviews
I’ve been following the responses to Jangro’s “Damn Marketers. Affiliate Links in Twitter” post with great interest. Today Scott has asked a semi-rethoric question: “Isn’t it really that opinions and recommendations are suspect if there’s money involved?” Websites providing hosting reviews are the first ones that come to my mind.
You’ll be surprised to learn what [...]
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