Comment to Win a Networking Plus Pass to Affiliate Summit East 2014

Posted on6 CommentsCategoriesAffiliate Program Management, Announcements

Have you seen Affiliate Summit‘s Tweet yesterday? In case you’ve missed it, it read: Only 35 days until Affiliate Summit East 2014. Register yet? http://t.co/ZtKCMT1QHr #ase14 — Affiliate Summit (@affiliatesummit) July 6, 2014 Affiliate Summit is affiliate marketing industry’s largest affiliate conference which is a must-attend due to many benefits, including the amazing networking and Read More …

10 Tips to Increase Your Affiliate Traffic’s Conversion Rate

Posted on9 CommentsCategoriesAffiliate Program Management

The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max, no maximum results are achievable. Read More …

Affiliates, Guinea Pigs and Conversion Rate Optimization

Posted onLeave a commentCategoriesAffiliate Program Management

“Build it and they will come” has been a wrong approach to website promotion and online marketing in general, and way wrong of an approach to affiliate program management in particular. Three years ago a veteran affiliate marketer, Todd Farmer, pleaded: “Merchants, don’t use affiliates as Guinea pigs,” implying: don’t start an affiliate program until Read More …

Contribute a Tip – Win a Free Pass to Affiliate Summit East 2013

Posted on6 CommentsCategoriesAffiliate Program Management, Announcements

The closest Affiliate Summit, affiliate marketing industry’s largest conference, is just 10.5 weeks away. After 4 years in New York City, the conference is moving to Philadelphia, where Affiliate Summit East 2013 (ASE13) is set to take place on August 18-20. This will be my 10th Affiliate Summit, and the 9th at which I will Read More …