Every email sent to an affiliate threatening them with “termination” unless they do something (and here it doesn’t matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in traditional management contexts threats are demotivating. [...]
Continue reading about Motivation by Threat Never Works – Especially with Affiliates!
[Liveblogging from Affiliate Summit West 2012] Every year at Affiliate Summit West (in early January) we find out the names of the newest recipients of the conference’s annual Pinnacle Awards, “affiliate marketing’s most prestigious, competitive honor for the leaders in the space” [source]. I’ve been covering this news steadily over the past few years [...]
Continue reading about Affiliate Marketing: 2012 Pinnacle Award Winners Received Trophies
Earlier today I’ve held my Advanced Affiliate Program Management & Analysis session at Affiliate Summit West in Las Vegas, NV. I do realize that with the four sessions running consequently some people, who may have liked to attend, couldn’t be in more than one place at the same time. Also, some of my blog’s readers [...]
Continue reading about Affiliate Summit West: Advanced Affiliate Management Presentation
In five days I’m flying off to Las Vegas for my already-customary speaking gig at Affiliate Summit West. I am very much looking forward to this, and, as always, honored to have a new opportunity to present at this vibrant conference. This one is going to be the largest Affiliate Summit to date — with [...]
Continue reading about Affiliate Summit West 2012: Presentation Sneak Peek and Free Books
Affiliate Summit West 2012 is only some two weeks away, and today I’d like to draw your attention to the five breakout sessions that appear to be of immediate relevance to all affiliate program managers out there. These are also the sessions that I plan on attending. Here they are (in chronological order) with original [...]
Continue reading about 5 Sessions Affiliate Managers Must Attend at Affiliate Summit West 2012
Earlier this week Shawn Collins posted about an Affiliate Summit session I did nearly two years ago at Affiliate Summit West 2010 in Las Vegas, NV. That session was entitled 20 Affiliate Program Management Mistakes To Avoid, and you may now view it in full, and free of charge, on YouTube here (with the corresponding [...]
Continue reading about What Soviet Pasta Can Teach About Management
On Tuesday (October 18, 2011) the newest issue of FeedFront, the official magazine of Affiliate Summit, has become available for online viewing and download. In it, on page 18, you will find my new article, which answers the question in the title of this blog post — what money should an advertiser/merchant should be prepared [...]
Continue reading about What Investment is Required to Launch Affiliate Program?
Yesterday evening I received a confirmation that one of my proposed sessions has been selected (yes, thanks to both your votes, and the votes of the conference’s Advisory Board and Founders) for Affiliate Summit West 2012 which will be traditionally held in Las Vegas, NV on January 8-10, 2012. This will be my 6th and [...]
Continue reading about Advanced Affiliate Program Management at Affiliate Summit West 2012
Yesterday Affiliate Summit announced public voting on sessions proposed for Affiliate Summit West 2012, which is going to be held on January 8-10, 2012 in the already-customary Las Vegas, Nevada. They let prospective attendees cast their votes for a week, then the conference’s advisory board votes, and then there are also votes from Missy Ward [...]
Continue reading about Vote if You Want to Hear Me at Affiliate Summit West 2012
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