Comment to Win a Networking Plus Pass to Affiliate Summit East 2014

Posted on6 CommentsCategoriesAffiliate Program Management, Announcements

Have you seen Affiliate Summit‘s Tweet yesterday? In case you’ve missed it, it read: Only 35 days until Affiliate Summit East 2014. Register yet? http://t.co/ZtKCMT1QHr #ase14 — Affiliate Summit (@affiliatesummit) July 6, 2014 Affiliate Summit is affiliate marketing industry’s largest affiliate conference which is a must-attend due to many benefits, including the amazing networking and Read More …

10 Tips to Increase Your Affiliate Traffic’s Conversion Rate

Posted on9 CommentsCategoriesAffiliate Program Management

The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max, no maximum results are achievable. Read More …

Affiliates, Guinea Pigs and Conversion Rate Optimization

Posted onLeave a commentCategoriesAffiliate Program Management

“Build it and they will come” has been a wrong approach to website promotion and online marketing in general, and way wrong of an approach to affiliate program management in particular. Three years ago a veteran affiliate marketer, Todd Farmer, pleaded: “Merchants, don’t use affiliates as Guinea pigs,” implying: don’t start an affiliate program until Read More …

Contribute a Tip – Win a Free Pass to Affiliate Summit East 2013

Posted on6 CommentsCategoriesAffiliate Program Management, Announcements

The closest Affiliate Summit, affiliate marketing industry’s largest conference, is just 10.5 weeks away. After 4 years in New York City, the conference is moving to Philadelphia, where Affiliate Summit East 2013 (ASE13) is set to take place on August 18-20. This will be my 10th Affiliate Summit, and the 9th at which I will Read More …

Comment to Get a Free Chance to Win Affiliate Summit West 2013 Pass

Posted on21 CommentsCategoriesAffiliate Program Management, Announcements

On January 13-15 2013, a new Affiliate Summit conference will be held in Las Vegas. Their West Coast conference has traditionally been the biggest not only between the conferences that Affiliate Summit runs, but, by far, the biggest show in the industry. I was honored to have been asked to moderate a panel on affiliate Read More …