Yesterday I’ve received feedback on my Affiliate Summit East 2011 (ASE11) presentation. As you may remember [say, from the post I put together immediately following that speech in New York], I entitled it Key Affiliate Program Components You’re Probably Missing, and focused on 15 integral affiliate program management elements that are being frequently ignored. A [...]
August has been a busy month, and now that the calendar autumn is already here (yes, happy September 1st, everyone!), I thought it would be nice to put together a list of AM Navigator‘s top picks for the previous month. So, here’s the (chronological) list: The Importance of (Realistic) Affiliate Incentive Programs by Rae Hoffman-Dolan [...]
Continue reading about Top Picks in Affiliate Marketing and Program Management, August 2011
As you know, I’ve just returned from Affiliate Summit East 2011, and it’s been another great Summit. This was the largest New York one to date (with nearly 4,000 attendees) with plenty of excellent opportunities for networking and connecting with new clients and partners, great food, amazing keynotes and seminars, and good breakout sessions too. [...]
Continue reading about Affiliate Summit East 2011 – Quick Recap and Pictures
In case you weren’t able to make it to my today’s Affiliate Summit East 2011 “Key Affiliate Program Components You’re Probably Missing” presentation — or if you weren’t taking notes — here’s a synopsis: Don’t manage affiliates — You’re there to manage the program. With affiliates you want to be a transformational leader. Go leak-free [...]
Continue reading about 15 Affiliate Program Components You May Be Missing
As you may remember I am speaking at Affiliate Summit East 2011 which is going to be held in New York, NY in just two days. In conjunction with this I have just recorded a video message for all attendees of the conference, and especially for merchants and affiliate program managers who are going to [...]
Continue reading about 3 Reasons to Attend My Affiliate Summit East 2011 Session
Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the existence of this affiliate program [...]
Continue reading about How To Detect and Fight Affiliate Fraud
Conference keynote speakers are always great to talk to. So, I decided to reach out to one of the Affiliate Summit East 2011 ones, Marc Ostrofsky (MO below), and interview him, asking questions that my blog readers may have wanted to ask… Today I’d like to bring you this interview: GP: Marc, thank you for [...]
Continue reading about Interview with Marc Ostrofsky, Author of Get Rich Click
I know, it’s unusual, but I did participate in writing a recipe book. It’s a different kind of recipe book though. The book’s name is It’s All About the Cookies: Affiliate Marketers’ Recipes for Yummy Desserts and Success. Mine may be found on page 106: This book is a part of Missy Ward‘s Affiliate Marketers [...]
Continue reading about Cook Up Your Online Success With New Recipe Book I Contributed To
Six and a half weeks from now (yes, that soon!) the new Affiliate Summit is going to take place in New York City, NY. Since my blog is primarily focused on the needs, wants, concerns and demands of merchants and those appointed to oversee and grow affiliate programs (in-house or externally-based affiliate program managers), I’ve [...]
Continue reading about 5 Affiliate Summit East 2011 Sessions for Merchants to Attend
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