As I was consulting a client on how they can improve their affiliate program further, the question of leaks came up. In fact, if I were asked to pinpoint just one thing that always turns an affiliate away from a merchant, without hesitation I’d say “leaks”. As explained in my Econsultancy article on the topic [...]
Continue reading about Phone Tracking of Affiliate Referrals …the RingRevenue Way
There has been much talk and worry about the ‘Do Not Track’ legislation proposed by Federal Trade Commission in early December 2010, and now that Google’s Chrome and Mozilla’s Firefox both have plugins/features to block certain types of third party cookies (and we also know that Internet Explorer 9 is gonna have it too) the [...]
Continue reading about Will FTC’s ‘Do Not Track’ Proposal Affect Affiliate Marketing?
One of the more popular solutions for in-house affiliate program tracking and management is Post Affiliate Pro by Quality Unit. I’ve known Viktor Zeman, the CEO of Quality Unit and one of the original developers of this software, for some time already. So, I decided to reach out to him to ask a few questions [...]
Continue reading about Interview on Affiliate Program Software, Post Affiliate Pro and More
A merchant who is planning on starting an affiliate program, has studied my Online Guide to Affiliate Marketing and emailed me this question: Can you please give me a quick overview of the pros and cons of running our program in-house or going with a network like Google’s Affiliate network? Good question. There are indeed [...]
Continue reading about Run Affiliate Program In-House or on Affiliate Network?
Many people come to my blog searching for “free affiliate tracking software”. There are a number of free (and inexpensive) scripts that merchants can install on their server to start an affiliate program. Here’s just a brief list: Affiliate Program Script Cosmic AffiliateClick SimpleAffiliate TigerTom’s Affiliate Program Software TWSC Affiliate Lite Additionally, some shopping carts [...]
In my post on the affiliate program setup expenses to be aware of I have mentioned that not all affiliate programs are based on affiliate networks. Many are being run in house: on self- or remotely hosted (and sometimes even internally-developed) software. Amazon and eBay, for example, run their affiliate programs in house and on [...]
Continue reading about Affiliate Program Software – Options to Consider
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